Press Release
Mateus Matos Montenegro Receives the Bronze A' Design Award for Logotype SETMA Logotype in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2018 - 2019 A' Design Award & Competition recognizes Mateus Matos Montenegro for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Logotype SETMA Logotype by Mateus Matos Montenegro. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Logotype SETMA Logotype
The SETMA, Municipal’s Tourism and Environment Secretariat of Jijoca de Jericoacoara, brand represents the harmonious landscape and natural wonders of the city, from the Blue Lagoon, the Serrote, the Pierced Stone, the Sea and the iconic Sunset on the Dunes. The designer unified all these elements in a harmonious form with the use of sine waves curved elements, which represent the frequency, balance and equilibrium between all the natural beauty and experience the city provides, deemed beautiful by their residents and many visitors around the world.
About Mateus Matos Montenegro
I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.
Award Record
Mateus Matos Montenegro is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/85377
- A' Design Award Page: https://competition.adesignaward.com/85377
- Media Showcase: https://www.designnewsroom.com/!85377
- Laureate Profile: https://designers.org/d/244539
- Further Information from the Laureate: http://bit.ly/2VBdR1g
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Logotype SETMA Logotype
- Function
- Logotype
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Cyan, Chocolate, Yellow Green, Dodger Blue and Medium Turquoise
- Images
- 5
The Recognition
- Laureate
- Mateus Matos Montenegro
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #85377
Design Details
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes. To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
- Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature. We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
- Realization and Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Operation and Interaction
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Project Duration and Location
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Specifications
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Keywords
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
