Press Release
Meat n Beer Brand Design by Mateus Matos Montenegro Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Mateus Matos Montenegro recognized for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Meat n Beer Brand Design by Mateus Matos Montenegro, designed for Meat n Beer, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Meat n Beer Brand Design
Meat n Beer is considered a flagship store selling specialty meats and beers. The inspiration for the logo came from the merging of their two flagship products. From traditional cattle heads with their pointed horns, transformed with an iconic design in a modern rustic wire frame vector, interacting with the other traditional element, the beer bottle. The union is in a positive and negative space, succinctly and elegantly into a single symbol where text and image form a single image. The typography plays and mixes an old style Industrial font with a more modern Script.
About Mateus Matos Montenegro
I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.
Award Record
With this recognition, Mateus Matos Montenegro is a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/87395
- A' Design Award Page: https://competition.adesignaward.com/87395
- Media Showcase: https://www.designnewsroom.com/!87395
- Laureate Profile: https://designers.org/d/244539
- Further Information from the Laureate: http://bit.ly/2WK6GDN
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meat n Beer Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Light Gray, Dark Slate Gray, Dark Gray and Silver
- Images
- 5
- Client
- Meat n Beer
The Recognition
- Laureate
- Mateus Matos Montenegro
- Country
- Brazil
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87395
Design Details
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Realization and Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Operation and Interaction
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Project Duration and Location
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Specifications
- Packaging and the paper bags came in various shapes for each type and size of product.
- Keywords
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
