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Press Release

DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Architecture, Building and Structure Design Goes to Amadai Center Multifunctional Building by Notash Dadjoo

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Notash Dadjoo for architecture, building and structure design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Architecture, Building and Structure Design category for Amadai Center Multifunctional Building by Notash Dadjoo, designed for NDAStudio. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Amadai Center Multifunctional Building

Birthing, flourishing and the paradox of roughness and elegance, extracted from regional mountainous landscape, lie at the heart of this project design concept. In giving birth, head appears first so by burying half of the building other half seems to head-out of ground. The conceptual paradox appears in building’s heavy forms head-out of its green context which flourished from inside through its infiltrated open spaces. Visibility from city-to-site and otherwise, sustainability, contextual design, local heritage and enhancement of ecological and social aspects of project take place in design.

Award Record

Notash Dadjoo is a winner of 1 A' Design Award, including this recognition.

About the A' Architecture, Building and Structure Design Award

The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. The competition is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Entries typically include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. Awarded architectural projects are published at https://designers.org/design-category/architecture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Amadai Center Multifunctional Building
Function
Multifunctional Building
Category
Architecture, Building and Structure Design
Discipline
Spatial Design
Industry
Architecture
Colors
Dark Slate Gray, Black, Light Slate Gray, Slate Gray and Dim Gray
Images
5
Client
NDAStudio

The Recognition

Laureate
Notash Dadjoo
Country
Iran
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#87503

Credits

Team
Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits
All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019

Design Details

Unique Properties
The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Inspiration
Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Research
An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Challenge
To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Realization and Technology
The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Operation and Interaction
The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Project Duration and Location
This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Specifications
The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Keywords
Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality

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