Chou In Leong Is Honored with the Bronze A' Design Award for Subsidy Programme Series Visual Identity in Graphics, Illustration and Visual Communication Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Subsidy Programme Series Visual Identity by Chou In Leong, designed for The Cultural Affairs Bureau. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Subsidy Programme Series Visual Identity

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

About Chou In Leong

Leong Chou In has been engaged in cultural design for many years. At the same time, she was deeply influenced by artistic creation. She tried to design with artistic thinking to make vision more unique. Her work uses the method of photographing the entity, which makes the design message transmission more direct to the purpose, and also impresses the viewer. In addition, Leong Chou In loves Chinese tea culture and ceramic art. Go to tea gardens such as China and Taiwan to find the good tea in her mind, and make her own tea set, study the use of tea set and the relationship between tea cups and taste, and have a strong interest in tea crafting throughout China.

Award Record

This recognition makes Chou In Leong a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/87648
• A' Design Award Page: https://competition.adesignaward.com/87648
• Media Showcase: https://www.designnewsroom.com/!87648
• Laureate Profile: https://designers.org/d/251813
• Further Information from the Laureate: https://www.facebook.com/joeinleong

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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