Press Release
Mateus Matos Montenegro Is Honored with the Silver A' Design Award for EXP Brasil Brand Brand Design in Graphics, Illustration and Visual Communication Design
Mateus Matos Montenegro honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that EXP Brasil Brand Brand Design by Mateus Matos Montenegro, designed for EXP Brasil, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding EXP Brasil Brand Brand Design
The design for EXP Brasil brand comes from the companys principles of unity and partnership. Appropriating the mixture between technology and design in their projects as in the office life. A typography element represents the union and strength of this company. The letter X design is solid and integrated but very light and technological. The brand represents the studio life, with elements in the letters, both on the positive and negative space that unite people and design, individual and collective, simple with technological, lightweight and robust, professional and personal.
About Mateus Matos Montenegro
I am Mateus Montenegro, the founder of Montenegro Design in Brazil. A Award Winning design studio based in Fortaleza, with awards from around the globe. From the A'Design Award, Prêmios Lusófonsos, WOLDA - World Logo Design Award and the LAD - Latin American Design Award. Graduated in Architecture with a MA in Graphic and Editorial Design in Barcelona. After a decade working for some of the largest Ad Agencies in Brazil, he dedicated fulltime to design and his studio. The studio primary focus is Branding and Packaging Design. Design is creativity to resolve problems using an artistic equilibrium. Art is an expression of a feeling represent in many different ways.
Award Record
With this recognition, Mateus Matos Montenegro is a winner of 4 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/87730
- A' Design Award Page: https://competition.adesignaward.com/87730
- Media Showcase: https://www.designnewsroom.com/!87730
- Laureate Profile: https://designers.org/d/244539
- Further Information from the Laureate: http://expbrasil.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- EXP Brasil Brand Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gold, Dark Gray, Powder Blue and Gainsboro
- Images
- 5
- Client
- EXP Brasil
The Recognition
- Laureate
- Mateus Matos Montenegro
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87730
Design Details
- Unique Properties
- The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company. The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal. To unify all these elements, it was used an element of the source design in an integrated and solid way.
- Inspiration
- The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities. The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
- Research
- Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
- Challenge
- The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
- Realization and Technology
- Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs. Each one with its technology, from offset printing, screen printing and acrylic UV printing.
- Operation and Interaction
- The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
- Project Duration and Location
- The project started February 2018 and ended in January 2019
- Specifications
- The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
- Keywords
- Architecture, brand, logotype, engineering, contruction, design
