Press Release
Yedao Lugui Baijiu Beverage by Wen Liu and Xianwen Wu Receives the Silver A' Design Award in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Wen Liu and Xianwen Wu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Yedao Lugui Baijiu Beverage by Wen Liu and Xianwen Wu, designed for Hainan Yedao Liquor Developemt Co., Ltd. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Yedao Lugui Baijiu Beverage
Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.
Award Record
With this recognition, Wen Liu and Xianwen Wu is a winner of 5 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/88698
- A' Design Award Page: https://competition.adesignaward.com/88698
- Media Showcase: https://www.designnewsroom.com/!88698
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yedao Lugui Baijiu Beverage
- Function
- Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Blue, Midnight Blue, Dodger Blue, Slate Blue and Slate Gray
- Images
- 5
- Client
- Hainan Yedao Liquor Developemt Co., Ltd
The Recognition
- Laureate
- Wen Liu and Xianwen Wu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88698
Credits
- Team
- Wen Liu, Xianwen Wu and Weijie Kang
- Image Credits
- Creator Wen Liu, Yedao Lugui Baijiu 2019.; Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.; Creator Weijie Kang, Yedao Lugui Baijiu, 2019.; Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
Design Details
- Unique Properties
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Inspiration
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen.
- Research
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Challenge
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Realization and Technology
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Operation and Interaction
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Project Duration and Location
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Specifications
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Keywords
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
