Press Release
GravitATE Tableware by Yueyue Zhang Wins the Bronze A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design
Yueyue Zhang acknowledged for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for GravitATE Tableware by Yueyue Zhang. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About GravitATE Tableware
A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
About Yueyue Zhang
Yueyue Zhang is a creative and passionate industrial designer. She has been fond of innovative activities since childhood. The first time she accesses industrial design was her undergraduate in 2010. Then, her extraordinary academic performance at the undergraduate phase promotes her smooth admission into graduate school. In 2017, she decided to study abroad in the United States to get a deeper and wilder understanding of design. Through her 10-year academic experience, she has been exposed to more diversified design thinking which is generated by distinct cultures and different education methods.
Award Record
This recognition makes Yueyue Zhang a winner of 1 A' Design Award.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://designers.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/89275
- A' Design Award Page: https://competition.adesignaward.com/89275
- Media Showcase: https://www.designnewsroom.com/!89275
- Laureate Profile: https://designers.org/d/250279
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- GravitATE Tableware
- Function
- Tableware
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Linen, Gainsboro, Floral White, Silver and Sienna
- Images
- 5
The Recognition
- Laureate
- Yueyue Zhang
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89275
Design Details
- Unique Properties
- A tableware set that invites and encourages users to share interactions and eat slowly. GravitATE contains three personal dinnerware items and three service bowls. It has the potential for movement and interpersonal interaction. The form invites and encourages users to share these interactions intuitively. The result is that users take their time, sharing conversation and savoring food slower than with traditional tableware. This provides a positive dining experience for all.
- Inspiration
- Eating with others and eating slowly can create a positive dining experience. Nowadays, people are getting busy with their work, which makes it harder for them to eat together and also, they are unwilling to spend much time eating.
- Research
- This design originated from a recent dining phenomenon, which people are ignoring their dining experience but more focused on their phones, and finish the meal faster and faster. Firstly, literature research, observation, and interviews with the target users were conducted. I found that more interactions and slow eating can improve dining experiences. Then, the market research of restaurants helped me to sum up the factors that influence user behavior and experiences.
- Challenge
- Through the user testing of the previous concepts, I found that the concepts with the potential for movement are more inviting. However, how to combine the design of tableware is a big challenge: Does the product help users to eat slowly? Does it invite the user to interact with it? Does it contain food well? Does It create an interesting experience? Does it suit for dining environment?
- Realization and Technology
- 3D-scanning and 3D-printing are two key digital tools to support my design. It is a circular design process: 1. Pick a direction(idea 1.0) 2. Build a quick mock-up using clay or foam 3. Scan the model 4. Digital modeling based on the scan result 5. 3D-printing prototype 6. User testing 7. Rebuild a new idea 2.0 or improve an existing idea1.1
- Operation and Interaction
- According to the different forms of GravitATE, each service bowl produces different ways of movement, so that people can share food in different ways. For example, (Main image) although a person can take food from it independently, the shaking movement can remind other people to provide support. Two of the personal bowls can produce a small amount of sway, and they have been verified by user testing to allow the user to be more focused while eating and to a certain extent avoiding fast eating.
- Project Duration and Location
- The project started in August 2018 and finished in April 2019 in Rochester, NY.
- Specifications
- Service bowl No.1 (polyhedron): Width 185mm x Depth 185mm x Height 120mm Service bowl No.2 (Main image): Width 245mm x Depth 165mm x Height 70mm Service bowl No.3 (Image #1): Width 175mm x Depth 175mm x Height 120mm Personal tableware (Bottom): Width 175mm x Depth 175mm x Height 50mm Personal tableware (Middle): Width 160mm x Depth 160mm x Height 55mm Personal tableware (Top): Width 115mm x Depth 115mm x Height 58mm
- Keywords
- Tableware, Dining experience, Interaction, Slow eating, Sharing
