Press Release
The Classic of Tea Books Design by Junheng Li Receives the Bronze A' Design Award in Print and Published Media Design
Junheng Li recognized for print and published media design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Print and Published Media Design category for The Classic of Tea Books Design by Junheng Li. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About The Classic of Tea Books Design
The Classic of Tea is a book design based on the earliest known written record of tea. The book and its packaging are made entirely of beech wood. The central title is carved in red copper. Each page is a wooden panel that can be removed and viewed separately. The lid opens from the middle towards both sides, so the complete book can be lifted out. The pages are produced with a laser engraving machine and paint. The choice of materials refers to ancient Chinese culture, which was recorded on bamboo, wood and bronze, the same materials linked to early tea culture.
About Junheng Li
He is concentrating on the relationship between art and design. Though at different levels in the world of human life, technology and art are integrated into the product creation activities as components of design activities. Art is essentially the physical and mental activities of humans. Design activity has been accompanying the human's history, but it hasn’t become an outstanding issue until the Industrial Revolution.
Award Record
This recognition makes Junheng Li a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90130
- A' Design Award Page: https://competition.adesignaward.com/90130
- Media Showcase: https://www.designnewsroom.com/!90130
- Laureate Profile: https://designers.org/d/255951
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Classic of Tea Books Design
- Function
- Books Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Junheng Li
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90130
Credits
- Image Credits
- Designer Junheng Li，The classic of tea，2018
Design Details
- Unique Properties
- Redesigned The Classic of Tea, which is the world's earliest book recording tea. The book is wholly made and packaged by beech wood. The central title is carved with red copper. Ancient Chinese culture before Christ was mostly handed down by bamboo, trees and bronze, and tea culture also evolved from these three materials.
- Inspiration
- As Laozi recorded in the Tao Te Ching "nature from the way, and the way from what is beneath abstraction". There is a close relationship between tea culture and traditional Chinese Taoist culture. The ancient people enjoyed the return to nature and self in the process of drinking tea,coinciding with the Taoist concept of "harmony between man and nature".
- Research
- Re-editing ancient books with Adobe Illustrator, then using laser engraving mechanisms for finished products, controlling the balance between laser engraving machines and paints is the most difficult part of the project
- Challenge
- The combination of the power, speed, and engraving material density of the laser machine is the key to improving use rate of the finished product rate. I have tested more than 30 times in total.
- Realization and Technology
- Beech wood, red copper, painting, laser engraving machine,
- Operation and Interaction
- Open the lid of the book from the middle to the sides, take out the whole book, each page of the book is made of wood, can be taken out separately to watch
- Project Duration and Location
- Production starts in 2017 and ends in Beijing in 2018
- Specifications
- packaging:230mm*230mm*60mm page:210mm*210mm*1.2mm
- Keywords
- tea, book, wood, copper, traditional
