Press Release
Dash Facial Identification Display by Clear Wins the Silver A' Design Award in Security, Safety and Surveillance Products Design
Clear of Créa Inc Design honored for security, safety and surveillance products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Dash Facial Identification Display by Clear of Créa Inc Design has been granted the Silver A' Design Award in the Security, Safety and Surveillance Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Dash Facial Identification Display
Dash is a facial identification display designed for security screening in airports, stadiums, hospitals and event venues. Dash combines a camera, a processor, software, a touchscreen and LED panels with a biometric profile database. The LED panels adjust to changing light conditions, so clear photographs can be matched quickly and accurately against stored biometric profiles. The head enclosure measures 350 millimeters wide, 550 millimeters high and 150 millimeters deep, and it is held by a tapered powder coated steel stand. The large screen also shows information and advertising.
About Clear
With more than 20 years of award winning in-house & consultancy product design experience, my career focus is industrial design, innovation strategy, and high quality production. Crea Inc was started in 2004 in Colorado to work for a small tech startup there, and has continued successfully serving clients across the US, Europe, and globally. It is currently based in Bristol UK, a creative capital of Britain. Creative challenges are my passion and am always searching for opportunities to bring great products into the world.
About Créa Inc Design
With almost 20 years of award winning experience, Travis and the team at Créa combine industrial design, brand & innovation strategy, and production management. This facilitates focused & successful product development in every part of the produ
Award Record
With this recognition, Clear of Créa Inc Design is a winner of 6 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Security, Safety and Surveillance Products Design Award
The A' Security Products Design Award is an international product design competition recognizing good security products by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to security products designers, industrial designers, security equipment manufacturers and surveillance products manufacturers from all countries. Typical entries include CCTV cameras, alarm systems, access controls, biometric scanners, surveillance drones and security locks. The awarded security products designs are published at https://designers.org/design-category/security-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90944
- A' Design Award Page: https://competition.adesignaward.com/90944
- Media Showcase: https://www.designnewsroom.com/!90944
- Laureate Profile: https://designers.org/d/123627
- Further Information from the Laureate: http://www.clearme.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dash Facial Identification Display
- Function
- Facial Identification Display
- Category
- Security, Safety and Surveillance Products Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Social Impact
- Colors
- Lavender, Light Gray, Silver, Medium Blue and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Clear
- Country
- Great Britain
- Brand
- Créa Inc Design
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90944
Credits
- Team
- Gregory Sparks, Travis Baldwin, Arvin Abadilla, Keith Grethen, Jono Taylor and Bill Willis
- Image Credits
- Designer Travis Baldwin, DASH front renderings, 2019.; Designer Travis Baldwin, DASH rear renderings, 2019.; Photographer Gregory Sparks, DASH at Citi Field 1, 2019.; Photographer Gregory Sparks, DASH in Medical Scenario, 2019.; Photographer Gregory Sparks, DASH at Citi Field 2, 2019.
Design Details
- Unique Properties
- Dash combines a camera, processor, software, touchscreen, and led panels with a biometric profile database. Based on years of previous experience, it’s our best performing biometric camera yet. The led panel adjusts to changing light conditions, providing high-quality photos for matching, while meeting stringent US airport security. The large screen doubles as an info and advertising point. Dash allows comfortable biometric identification in a quick, accurate manner.
- Inspiration
- Dash is the latest of CLEAR biometric innovations. Designed for facial identification only, this version fits CLEAR’s brand with rounded shapes and white color, while evolving the brand with a smaller, sleeker form. The new shapes bring in retro-futuristic airport styling cues, reminiscent of Saarinen.
- Research
- For aesthetic reasons and biometric identity performance, the team experimented with different design configurations, followed by review, and re-design. The lighting led pcb went through many iterations to best illuminate a subject in a natural way. These models were tested in a lab and in live public areas, such as the Fort Lauderdale Airport, to research performance in a space with changing lighting conditions.
- Challenge
- The most significant design challenge visually was adjusting to the long and thin camera/lens combination, chosen for high performance. The length made the depth of the Dash much thicker than more commonly seen flat screens. To minimize the visual size, deep rear chamfers and a sculpted central area on the back conceal the overall thickness. Additionally, a thin tapered support stand accentuates the delicate shape, helping to minimize the size. Inspiration was taken from Saarinen's tulip table and JFK airport terminal 5 architecture. The final product is the result of many design iterations and working prototypes.
- Realization and Technology
- Dash is made from hundreds of components made in many ways. Camera, speakers, pc, screen and cables are purchased. There is a custom-led circuit board, optimized for diffuse illumination, and a laser-cut, formed sheet metal. Plastic parts were made with sls prints, as well as rtv urethane casting molds. The stand is made from powder coated steel tube and plates, cut and formed. Tamper resistant screws and fixings are purchased from factories. Overall the design is made to be onbrand while secure from unauthorized access.
- Operation and Interaction
- The subject walks up to Dash and reads the onscreen instructions. Lights adjust for local conditions. Photos are taken and sent to software to check against a biometric profile database. With a match, subject is notified via onscreen cues, then they can make selections on touchscreen. DASH finishes by displaying info and instructions, like seat number. If there is no match, info is displayed on front and rear screens and attendant is notified.
- Project Duration and Location
- The project started in New York, Laguna Beach, and Bristol (UK) in January 2019. The first prototypes were tested in Ft Lauderdale in April 2019, then again in May in Houston. The first production was created for Citi Field baseball stadium in New York in August 2019. Production has continued since then for events, sporting stadiums, hospitals, and airports across the US.
- Specifications
- The Intel 10th generation pc, bespoke led lighting circuit board, and 15.6 in touchscreen is housed within a custom enclosure, designed for maximum security for the biometric profiles. The Dash head enclosure is 350mm wide,550mm high, and 150mm deep.The pole kiosk mount with Dash has an overall size of 1850mm x 500mm x 500mm.
- Keywords
- Biometrics, Identity, Travel, Ticketing, Lines, Face Recognition
