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DesignNewswire · COMO, Italy ·

Golden A' Design Award in Jewelry Design Goes to Grajang LubLae Collection Jewelry by Sontaya Pansupa

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Sontaya Pansupa for jewelry design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Grajang LubLae Collection Jewelry by Sontaya Pansupa, designed for Grajang, has been granted the Golden A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Grajang LubLae Collection Jewelry

LubLae is a collection of jewelry inspired by traditional Thai patterns, jewelry and lore. The traditional Grajang tracery is reinterpreted in a modern form and stacked into overlapping layers, creating an elaborate pattern and an illusion of depth. Traditional motifs are simplified and combined with contemporary trends and modern production methods, giving the aesthetics of Thai arts a wider appeal. The pieces are made of 925 silver, ornamented with 9k and 14k gold and semi-precious stones. Computer aided design and rapid prototyping support the production.

About Sontaya Pansupa

I am Jewelry design in modern style, design Jewelry by Digital technique, Cad & Cam Technology, I like Thai and Asian art and craft include culture. I design and develop jewelry that inspiration by the Thailand motif, normally Thai art and craft is the exquisite and delicate shape and form but I design in a contemporary form with computer technique and modern production technology. I want to combine the beauty of handicraft and modern production process together, known as digital craft jewelry

Award Record

With this recognition, Sontaya Pansupa is a winner of 1 A' Design Award.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://designers.org/design-category/jewelry

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Grajang LubLae Collection Jewelry
Function
Jewelry
Category
Jewelry Design
Discipline
Fashion Design
Industry
Luxury and Fashion
Colors
Silver, Peru, Rosy Brown, Gray and Gainsboro
Images
5
Client
Grajang

The Recognition

Laureate
Sontaya Pansupa
Country
Thailand
Recognition
Golden A' Design Award
Edition
2019 - 2020
Design ID
#91978

Design Details

Unique Properties
Grajang draws inspiration from traditional Thai patterns, jewelry, and lore, which are simplified, adapted, and combined with contemporary trends in jewelry and modern production techniques, resulting in modern vintage designs that give a more universal appeal to the aesthetics of Thai arts and allow it to be appreciated in a novel approach.
Inspiration
“LubLae” is a collection of modern vintage Thai jewelry that reimagines the traditional Grajang tracery by giving it a modern form and stacking them into overlapping layers, creating an elaborate pattern and an illusion of depth.
Realization and Technology
The Grajang Brand's jewelry/ accessories are made of silver (925 Silver) ornamented with gold (9k/ 14k Gold) and semi-precious stone .Using the innovation of Cad/ Cam technique (Computer Aided Design/ Computer Aided Manufacturing). The RhinoGold, a specialized program for jewelry design was also used. RP (Rapid Prototype) machine was used for producing the prototype which then was sent to the jewelry production line.
Project Duration and Location
The "LubLae" Collection started in April 2019 and finished in September 2019 , and was exhibited in Bangkok Gems and Jewelry Fair,September 2019.
Keywords
Modern Thai Ornament Jewelry

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