Alexander Cherkasov Receives the Silver A' Design Award for Love&wash Packing in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Love&wash Packing by Alexander Cherkasov, designed for Love&wash, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Love&wash Packing

Love&wash is a packaging design for a range of laundry products, including washing powders, washing gel, capsules and stain remover. The concept expresses care through a simple metaphor of clothes that embrace each other. On the label of the powder for colored fabrics, an orange T-shirt and a denim shirt hug. The letters of the logo are pressed together to repeat the same idea. Background colors separate the products, while blue typography suggests freshness and purity. The packaging is made of cardboard and plastic, and biodegradable materials are planned.

About Alexander Cherkasov

Alexander Cherkasov is a graphic designer and art director from Moscow. He graduated from British Higher School of Art and Design, visual communications. He practices corporate branding, creates corporate identity and packaging for consumer goods. He thinks that good design is one that finds the maximum response from others. And of course design is timeless, which mean, that in 10 years it will not lose its relevance. In his projects he uses the accumulated experience, but he always tries to do something new.

Award Record

This recognition makes Alexander Cherkasov a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/92436
• A' Design Award Page: https://competition.adesignaward.com/92436
• Media Showcase: https://www.designnewsroom.com/!92436
• Laureate Profile: https://designers.org/d/259692

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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