Chengzhe Zhang Is Honored with the Silver A' Design Award for Wonderland Exhibition in Interior Space and Exhibition Design

Chengzhe Zhang honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Wonderland Exhibition by Chengzhe Zhang, designed for Shanghai Hongshida Real Estate Development Co., LTD, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Wonderland Exhibition

Wonderland is an exhibition center interior in Shanghai, China. The design is inspired by Taoyuan Wonderland, a landscape painting by the Ming dynasty painter Qiu Ying, and applies green, pink and white tones to a quiet space. A gray slate wall first hides the view, and the main ten meter high hall is revealed along the path. The central passage leads to the conference area, the exhibition area and the tea room. Floor-standing bookshelves and geometric hollow screens divide the areas. A suspended glass installation of more than 5,000 peach petals was installed by hand.

About Chengzhe Zhang

Lived in Europe for several years and then studied in Italy. Has a Masters in Interior Design & Design Management from Consorzio del Politecnico di Milano. Eva started working as an interior designer in a famous design corporation in Italy. Then, after moving back to Shanghai, she was promoted to Design Director of IADC when it was founded in 2001. Her design projects are located in many major cities in China. Having flawless style and creative energy, her design is full of modernist spirit and passion. Through the integration of architecture, interior design, interior layout and visual images, each new project is created with a unique sensual charm and joyful space atmosphere.

Award Record

This recognition makes Chengzhe Zhang a winner of 5 A' Design Awards. The awards span the editions from 2016 - 2017 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/92667
A' Design Award Page: https://competition.adesignaward.com/92667
Media Showcase: https://www.designnewsroom.com/!92667
Laureate Profile: https://designers.org/d/170000

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Wonderland Exhibition
Function: Exhibition
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Dark Gray, Silver, Gray, Rosy Brown and Dim Gray
Images: 5
Client: Shanghai Hongshida Real Estate Development Co., LTD

The Recognition

Laureate: Chengzhe Zhang
Country: China
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #92667

Credits

Team: Mingxin Lu and Yunhui Tang
Image Credits: Main Image: Photographer Hai Zhu, 2018

Design Details

Unique Properties: Since the year 907 AD, the Chinese people's ambiguity about the Taoyuan space has gone through a series of evolutions from earthly legends to images of physical space, finally being transformed from the abstract into something which can be incorporated into everyday life, where the Tao Yuanming space was replaced by the living room. The narrative of Wonderland is the most profound. In the modern urban environment, the industrialized environment has been separated from the natural environment.
Inspiration: The Ming dynasty painter Qiu Ying has a painting called Taoyuan Wonderland. The painter meticulously depicts the life hidden in the mountains: green mountains and clear water. Several white people who are detached from the world are sitting down by the creek and enjoying nature. IADC chief designer Mr. Alessio Chengzhe Zhang was inspired by the masterpieces of Chinese landscape painters, applying the green, pink and white symbols of the pastoral forests to this quaint space.
Research: In traditional Chinese painting, landscapes usually incorporated the triple concept of far, with the painter mainly trying to emphasize the subtle characteristics in the space. In order to avoid the panoramic effect in the large space, the canvas mainly focuses on the near and far, which becomes the boundary between the different functional areas. Here the surrounding floor-standing bookshelves and geometric hollow screens can create subtle light and shadow changes in space, while changing both inside and outside. These ideas all stem from the interpretation of landscape painting, representing the height of artificial nature.
Challenge: The large glass art installation suspended in the air is a response to these two concepts of time. It consists of pink-white peach petals each of different size, brightness and width, simulating the temporal dynamics of natural movement. More than 5,000 glass petals were all manually installed on site to achieve the final result, which also serves as a visual guide in the actual use of space. From the opening and closing of the space, the abstraction of color to the artistic interpretation of time, the classic literary image has completed a series of retellings at the hands of the designers.
Realization and Technology: From the open landscape to the inside, the designer Mr. Alessio Chengzhe Zhang first considers the space experience of the visitors, the gray slate wall obscures the line of sight and as they pass along the path, the main 10 meter high space is revealed, filling the visitors with awe. As they continue along the central passage, the layout of the functional areas such as the conference area, the exhibition area and the tea room unfold before their eyes.
Operation and Interaction: From the opening and closing of the space, the abstraction of color to the artistic interpretation of time, the classic literary image has completed a series of retellings at the hands of the designers. It signals both inheritance of tradition and the beginning of a new life in the future.
Project Duration and Location: The Project started in January 2018 in Shanghai China
Specifications: Time in the usual sense can be roughly divided into two types. One is the time in nature when flowers are blooming and the seasons are changing, the other is the time in space, which is caused by the rotation of the earth. How people view the space and what they get out of it will depend on their different experiences.
Keywords: Exhibition Center, Oriental aesthetics, Localization, Taoyuan Wonderland, Natural