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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Fashion and Travel Accessories Design Goes to Taste Connnection X Multifunctional Bag by Chinhua Huang and Chad Fan

Chinhua Huang and Chad Fan recognized for fashion and travel accessories design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Fashion and Travel Accessories Design category for Taste Connnection X Multifunctional Bag by Chinhua Huang and Chad Fan, designed for TAGather Goods Co., Ltd. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Taste Connnection X Multifunctional Bag

Taste Connection X is a multifunctional bag that can be used as a backpack, a messenger bag or an open luggage form. The bag is made of waterproof PVC printed with a pattern that blends popular bubble tea brand logos from Taiwan. Each piece is cut at random from a roll covered with colorful stripes, so no two bags share the same color composition. The shape is created by folding, without additional cuts, and an adjustable cotton strap with a custom print defines each mode. The design also works as a souvenir of Taipei street scenes.

About Chinhua Huang and Chad Fan

TAGather Goods, a fashion accessory brand founded by an architect, it aspires to designing each piece not just an artistic expression but also a way to help strengthen a city identity. The brand aims to turn all the undervalued daily elements into classic and yet time-transcending design. "City Colors", "One Piece Fits All", "No Additional Cuts" are three core values behind each design decision.

Award Record

With this recognition, Chinhua Huang and Chad Fan is a winner of 2 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Fashion and Travel Accessories Design Award

The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Taste Connnection X Multifunctional Bag
Function
Multifunctional Bag
Category
Fashion and Travel Accessories Design
Discipline
Fashion Design
Industry
Fashion and Luxury
Colors
Black, Saddle Brown, Light Slate Gray, Gray and Dark Gray
Images
5
Client
TAGather Goods Co., Ltd

The Recognition

Laureate
Chinhua Huang and Chad Fan
Country
Taiwan (China)
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#92674

Credits

Team
Chinhua(Andrew) Huang and Chad Fan
Image Credits
Photographer: An Chen Video: Chun-Yu Chen

Design Details

Unique Properties
With brand motto of making bag as "portable urban impression from Taiwan", the pattern on the water proof PVC material has blended the most popular bubble tea brand logos from Taiwan. Each bag is made of fabric randomly cut from the roll filled up with colorful stripes, not a single bag would have identical color way to others. With no additional cut, the design is giving the shape by folding into different forms, whereby each respective function is well defined.
Inspiration
The bubble tea drinks started from Taiwan and now have been well-received globally. Taipei street scene is largely made up of colorful signs and waterproof canopy. Combined with these two signature elements from Taiwanese daily surroundings, the design is not only a stylish bag but also a souvenir best presents where it comes from.
Research
Our core brand value is to discover all the high potential daily materials and turn them into valuable design goods. Starting from Taipei, for the long run, we plan to work with cities from all over the world whereby each city images and locally unique materials can be discerned and applied, therefore cultural economies can be cultivated.
Challenge
In order to ensure no two bags have identical print composition but still stylish, we have to carefully choose the area to be shaped into 3-D form.
Realization and Technology
We use waterproof PVC(high quality synthetic leather) as material which passed SGS exam. The cotton strap is custom-made with our design print. With adjustable strap, the bag can be turn into different forms.
Specifications
Backpack mode: W36cm x H38cm (can fit A4 documents, 13"~15" laptop) messenger bag mode: W36cm x H24cm Fully open luggage mode: W 36cmx H92cm
Keywords
backpack, messenger bag, waterproof bag, travel bag, color fashion

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