Skip to content

Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Mobile Technologies, Applications and Software Design Goes to Seotun Saram Mobile UX UI by Donggyun Kang

Donggyun Kang recognized for mobile technologies, applications and software design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Seotun Saram Mobile UX UI by Donggyun Kang, designed for Seotun Saram, has been granted the A' Design Award in the Mobile Technologies, Applications and Software Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Seotun Saram Mobile UX UI

Seotun Saram is a mobile application interface that connects people seeking psychological counseling with qualified professional counselors. The name refers to someone who is not yet skilled, and the service follows the idea that everyone starts clumsily. A fairy tale explains the counseling process in a simple way for users who are unfamiliar with counseling. Two characters appear in the story: Seotun, a wandering counselee, and Gobukki, a slow but reliable counselor. Warm paper textures, night sky navy tones and hand-drawn icons shape the visual identity.

About Donggyun Kang

Beyond the beauty-seeking design, I want to find the value that clients are looking for and include in the design. The mission to realize the creative value that has the core value is my core value. As a creative partner, I want to convey the value of the brand to the world.

Award Record

Donggyun Kang is a winner of 6 A' Design Awards, including this recognition. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Mobile Technologies, Applications and Software Design Award

The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://designers.org/design-category/mobile

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Seotun Saram Mobile UX UI
Function
Mobile UX UI
Category
Mobile Technologies, Applications and Software Design
Discipline
Communication Design
Industry
Software and Electronics & Appliances
Colors
Dark Slate Gray, Dark Slate Blue, Light Steel Blue, Slate Gray and Dark Gray
Images
5
Client
Seotun Saram

The Recognition

Laureate
Donggyun Kang
Country
Republic of Korea
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#92825

Credits

Team
Yangji Kim, Saea Kang, Jeesun Yim, Heejin Um, Habin Ku, Inhwa Song and Yumin Kim

Design Details

Unique Properties
'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Inspiration
Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Research
There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Challenge
This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Realization and Technology
They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Operation and Interaction
They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Project Duration and Location
The project started in April 2017 and finished in August 2018 in Republic of Korea.
Specifications
This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Keywords
SeotunSaram, CI, BI, Corporate Identity, Brand Identity

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate