Press Release
Valeria Zerbo Receives the Bronze A' Design Award for BLunch Lunchbag in Fashion and Travel Accessories Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Valeria Zerbo for fashion and travel accessories design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that BLunch Lunchbag by Valeria Zerbo, designed for Pinapple New York, has been granted the Bronze A' Design Award in the Fashion and Travel Accessories Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About BLunch Lunchbag
BLunch is an insulated lunch bag designed for women with long working days. Two compartments keep food and personal essentials apart. A spacious insulated section with a central zip holds lunch or snacks, while a slim section with a top zip holds everyday items. A waterproof lining prevents leaks, and stitching across the fabric conceals the internal insulating textile. An external slip pocket is also provided. The bag is handcrafted in Italy from full grain leather and Italian woven fabric, chosen for texture and durability.
About Valeria Zerbo
Valeria is an architect who worked for award winning practices in Venice and London with a passion for design. She is the founder of the start up Pinapple New York that put all of her heart and countless hours of design time into helping women carry functional bags in a fashionable way.
Award Record
This recognition makes Valeria Zerbo a winner of 1 A' Design Award.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/93319
- A' Design Award Page: https://competition.adesignaward.com/93319
- Media Showcase: https://www.designnewsroom.com/!93319
- Laureate Profile: https://designers.org/d/260130
- Further Information from the Laureate: http://www.pinappleny.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- BLunch Lunchbag
- Function
- Lunchbag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Dark Slate Gray, Dim Gray, Black, Gray and Light Slate Gray
- Images
- 5
- Client
- Pinapple New York
The Recognition
- Laureate
- Valeria Zerbo
- Country
- Great Britain
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93319
Design Details
- Unique Properties
- B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile. It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
- Inspiration
- The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events. The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
- Research
- Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
- Challenge
- The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection, she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it. Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
- Realization and Technology
- Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
- Operation and Interaction
- Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events. An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.
- Project Duration and Location
- The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
- Specifications
- MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer, Internal waterproof lining. SIZE: H 29 x W 27 x D 15.5 Unfolded. DETAILS:Zip closures, Dual compartments,External slip pocket. Handmade in Italy.
- Keywords
- Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
