Press Release
The Marrow of Tradition Dessert Shop by Su-Hsiang Hung Wins the A' Design Award in Interior Space and Exhibition Design
Su-Hsiang Hung honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ The Marrow of Tradition Dessert Shop by Su-Hsiang Hung, designed for Enjoyidesign Co., Ltd, has been granted the A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding The Marrow of Tradition Dessert Shop
The Marrow of Tradition is a dessert shop interior in Taichung, Taiwan, covering 465 square meters. The design forms a calm place away from the busy city. A fence of wooden pallets stands by the entrance, and the low height of the fence keeps the shop visible from the street. The counter uses an arc form to make the space look wider. Lively green is combined with pale wood as the main tone, while dark wood in the dining area adds visual depth. Wall tiles are laid in varied patterns and allow easy cleaning. A mural on the second floor shows the story of the owner.
About Su-Hsiang Hung
ENJOYIDESIGN CO., LTD. It is a multi-oriented design group covering interior design; decorative design; landscape design. Mainly good at planning and design ""Hotels / hotels""; ""hospitals · animal hospitals""; ""commercial space""; ""office space""; and ""residential design""... etc. We attach great importance to the cooperative relationship between teams, the owner team; the design team; the construction team, Because we are quite clear, each case and each work is communicated by these teams one by one, What comes out of balance is indispensable! The company focuses on good communication with owners and customers.
Award Record
Su-Hsiang Hung is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/93724
- A' Design Award Page: https://competition.adesignaward.com/93724
- Media Showcase: https://www.designnewsroom.com/!93724
- Laureate Profile: https://designers.org/d/261045
- Further Information from the Laureate: https://www.enjoyidesign.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- The Marrow of Tradition Dessert Shop
- Function
- Dessert Shop
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Olive Green, Dim Gray, Dark Slate Gray, Gray and Black
- Images
- 5
- Client
- Enjoyidesign Co., Ltd
The Recognition
- Laureate
- Su-Hsiang Hung
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93724
Credits
- Team
- Su Hsiang Hung and Hsien Hui Chen
Design Details
- Unique Properties
- Located on Dongshan Road in Taichung, it is a tranquil place away from the urban hubbubs, forming a unique spiritual world through the enjoyment of natural sceneries while forgetting the flying time and ages, creating the venue resembling Utopia.Wooden pallet is used for the fence by the store gate, showing peaceful and elegant spatial style; the height is specially designed not to block the store, thereby creating a closeness and recreational sentiment.
- Inspiration
- Famous Chinese literate Yuan Ming Tao wrote in the Peach Blossom Spring Encountering a peach blossom forest by chance, moving a hundred paces by the shore, inside there were no other trees, the fragrant grasses were fresh and beautiful, and the fallen leaves were in flourishing colors. Inside everyones heart exist a Utopia, one may regain the original intention here to take steps ahead.
- Realization and Technology
- The counter utilized arc design to extend the spatial dimension for a more spacious visual effect, while lively green is matched with warm pale wood colors as the main base color tone. Tables and chairs in the dining area used dark wood and pale wood colors to enhance visual layers. Moreover, wall surfaces are paved with tiles to satisfy the proprietor’s need for convenient cleaning, and different styled patterns are applied in the tile arrangement to create extraordinary aesthetics.
- Operation and Interaction
- Changing the vision to the second floor, a mural can be seen when going up to the second floor, and it can be discovered that a story is hidden within when taking a closer look, and without doubt, the main role of the story is the proprietor; the timeline going from left to right shows the proprietors mental journey, starting as a vendor to the expansion in becoming a store, where the process of each step included sweat and hard work, which is real and wonderful; the proprietor hopes to encourage the customers not to be afraid of failing and to keep in mind the original intention via the mural.
- Project Duration and Location
- The project finished on the 30th of August 2017 in Taichung, Taiwan.
- Specifications
- The property is 465 square meters.
- Keywords
- Interior, Dessert Shop, Space, Commercial, Wood
