Press Release
The Japanese Forest Photography by Masaru Eguchi Receives the Silver A' Design Award in Photography and Photo Manipulation Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Masaru Eguchi for photography and photo manipulation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Photography and Photo Manipulation Design category for The Japanese Forest Photography by Masaru Eguchi, designed for Sunpono. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About The Japanese Forest Photography
"The Japanese Forest" is taken from a Japanese religious perspective. One of the Japanese ancient religions is Animism. Animism is a belief that non-human creatures, still life (minerals, artifacts, etc.) and invisible things also have an intention. Photography is similar to this. Masaru Eguchi is shooting something that makes feeling in the subject. Trees, grass and minerals feel the will of life. And even artifacts such as dams that left in nature for a long time feel the will. Just as you see the untouched nature, the future will see the present scenery.
About Masaru Eguchi
Masaru Eguchi started photography in 2002 and won domestic and foreign awards as a photographer. Design career is from 2006. As a designer, he has designed the world's No. 1 badminton racket maker, stationery brand design, traditional Japanese technology brand design, and social business design. Later he founded the design office "Sunpono" in 2016. He sees the "health of the business" as improving the profits of the business and improving the well-being of the workers and the people living in it.
Award Record
This recognition makes Masaru Eguchi a winner of 1 A' Design Award.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://designers.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/95058
- A' Design Award Page: https://competition.adesignaward.com/95058
- Media Showcase: https://www.designnewsroom.com/!95058
- Laureate Profile: https://designers.org/d/263730
- Further Information from the Laureate: https://www.eguchimasaru.com/works/0018.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Japanese Forest Photography
- Function
- Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Sunpono
The Recognition
- Laureate
- Masaru Eguchi
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #95058
Credits
- Image Credits
- Photographer Masaru Eguchi, The Japanese Forest, 2013-2020.
Design Details
- Unique Properties
- "The Japanese Forest" is taken from a Japanese religious perspective. In addition, the more it explores the unique perspectives of Japan, the more universal and true nature appears. The nature in this work is the scenery seen by ancient people, modern people, and future people.
- Inspiration
- One of the beginnings of Japanese religion is the "Yaoyorozu-no-kami". "Yaoyorozu-no-kami" is the belief that there is a god in all things in nature, and it is introduced in foreign countries as "Animism" or "Shinto". Shooting is similar to "Animism". Trees, minerals, and dead grass feel the will of life, and even if an artifact like a dam is left in nature for a long time, it will feel the will of life. Just as we see untouched nature, the future people see the current scenery.
- Research
- Type of study: animism, eight million gods. Research purpose: To preserve the existing landscape in the future. Methodology: photography. Tools: Japanese classic books. Influence of design: The more unique the country landscape, the more universal the beauty.
- Challenge
- The difficulty with this project is that forests are decreasing in Japan. Japanese forests were destroyed by economic growth in the 1960s. Replanted with fast-growing trees, Japanese forests have become similar.
- Realization and Technology
- The technology required for "The Japanese Forest" is digital retouching. Digital retouching has made it possible to achieve both nostalgia and newness. With this work, He was able to create colors that could not be achieved with film.
- Operation and Interaction
- This work reminds the user of the view of nature stored in the gene. This work suggest a discussion about what is needed for the future art. This is the role of the work.
- Project Duration and Location
- The project was created between 2013 and 2015. And it was released on eguchimasaru.com.
- Specifications
- The camera used in "The Japanese Forest" is NIKON Df. Retouch uses Adobe CC.
- Keywords
- Japan, Photo, Nature, Mountain, Forest, Tree, Green, Landscape, Sustainable, Ecology
