Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Hch Fashion Boutique by SpActrum
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes SpActrum for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Hch Fashion Boutique by SpActrum. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Hch Fashion Boutique
HCH is a fashion boutique located in a modern shopping mall. The design draws on the symmetrical columnar hall, which recalls the plan of a classic basilica. The interior therefore shifts from a commercial character to a sacred one. The layout is also based on ancient Greek temples and the visual axis principles of the Acropolis. Three pink bridges are arranged to point toward each other and guide visitors through the deep space. Mannequins can be inserted into holes in the bridge surfaces to form a runway. Glassfibre reinforced concrete, terrazzo and steel are used.
About SpActrum
Yan Pan, the co-founder and design principle of SpActrum. He graduated from the Bartlett School of Architecture UCL, London, under the supervision of the legendary architect and architectural educator Professor Sir Peter Cook. Pan started his career in London since 2003, and has worked in high-profile design firms, such as Fosters + Partners, KPF and RTKL.
Award Record
SpActrum is a winner of 3 A' Design Awards, including this recognition. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/95823
- A' Design Award Page: https://competition.adesignaward.com/95823
- Media Showcase: https://www.designnewsroom.com/!95823
- Laureate Profile: https://designers.org/d/264172
- Further Information from the Laureate: http://www.spactrum.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hch Fashion Boutique
- Function
- Fashion Boutique
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dim Gray, Gray, Black and Indian Red
- Images
- 5
The Recognition
- Laureate
- SpActrum
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #95823
Credits
- Team
- Yan Pan and Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
- Image Credits
- Hanqi LI, Zefeng ZHANG
Design Details
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience.
- Realization and Technology
- GRC, Terrazzo, Steel,
- Project Duration and Location
- Design: 2017-2018 Construction Completed: 2019
- Keywords
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
