Press Release
Jiu Ming Tang Liquor by Qi-Jun Wang Wins the Silver A' Design Award in Packaging Design
Qi-Jun Wang honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Jiu Ming Tang Liquor by Qi-Jun Wang, designed for Wang Qi-jun, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Jiu Ming Tang Liquor
Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity.
About Qi-Jun Wang
Mr. Wang is a packaging designer with a sense of contemporary trends. He is located in Chang Sha, China. With his own design features and capabilities, he provides design services to the whole world. Diversified cultural background and work experience laid a good foundation for his thinking ability and action ability. Through a new thinking and creative design, it promoted the new wave of packaging industry and flexibly met the different needs and styles of various products. As a designer, he does not like to work overtime, because keeping a certain amount of spare time is the source of his inspiration.
Award Record
Qi-Jun Wang is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/96128
- A' Design Award Page: https://competition.adesignaward.com/96128
- Media Showcase: https://www.designnewsroom.com/!96128
- Laureate Profile: https://designers.org/d/238039
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jiu Ming Tang Liquor
- Function
- Liquor
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Brown, Light Gray, Maroon and Black
- Images
- 5
- Client
- Wang Qi-jun
The Recognition
- Laureate
- Qi-Jun Wang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96128
Credits
- Team
- Wang Qijun and Yi Xin, Liu Han
Design Details
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Realization and Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Operation and Interaction
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Project Duration and Location
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Specifications
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Keywords
- Bottle type design,Packing design,Earthenware, Knight-errant
