Press Release
A' Design Award in Hospitality, Recreation, Travel and Tourism Design Goes to W Atlanta Midtown Luxury Hotel by Virserius Studio
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Virserius Studio for hospitality, recreation, travel and tourism design
FOR IMMEDIATE RELEASE
COMO, Italy, April 26, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category for W Atlanta Midtown Luxury Hotel by Virserius Studio. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding W Atlanta Midtown Luxury Hotel
W Atlanta Midtown is a hotel lobby and bar interior in Atlanta, Georgia, United States. The design is based on the estate and secret garden of a fictional character named Arthur, who collects art and objects during extensive world travels. The lobby and bar cover about 929 square metres. Bespoke furniture, flooring, artwork and digital wall coverings form a living room and a botanical garden. A den refers to the folktale One Thousand and One Nights and includes painted ceiling art. Tiered terraces with amphitheatre seating support work, conversation or private gatherings.
About Virserius Studio
Virserius Studio comprises a global group of designers, artists, architects and storytellers who create joyful guest experiences around the world and exceptional results for clients. The team provides a range of interior architecture and design services for hotels, resorts, bars, restaurants, lounges, meeting and event spaces. From project conception through execution, Virserius Studio works hand-in-hand with owners, operators, developers and other hospitality project consultants to realize their dreams and ensure superior results.
Award Record
This recognition makes Virserius Studio a winner of 4 A' Design Awards. The awards were granted between the 2015 - 2016 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Hospitality, Recreation, Travel and Tourism Design Award
The A' Hospitality Design Award is an international hospitality design competition recognizing good hospitality designs by best hospitality designers worldwide. It is organized within the A' Design Award & Competition and is open to hospitality designers, architects, hospitality brands and hotel chains from all countries. Typical entries include hotels, restaurants, resorts, cafes, bars and cruise ships. The awarded hospitality designs are published at https://designers.org/design-category/hospitality
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/96698
- A' Design Award Page: https://competition.adesignaward.com/96698
- Media Showcase: https://www.designnewsroom.com/!96698
- Laureate Profile: https://designers.org/d/151233
- Further Information from the Laureate: http://www.virseriusstudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- W Atlanta Midtown Luxury Hotel
- Function
- Luxury Hotel
- Category
- Hospitality, Recreation, Travel and Tourism Design
- Discipline
- Service Design
- Industry
- Food & Hospitality and Sports
- Colors
- Dark Slate Gray, Black, Peru, Saddle Brown and Sandy Brown
- Images
- 5
The Recognition
- Laureate
- Virserius Studio
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96698
Credits
- Team
- Imaggo Production
- Image Credits
- Photographer Michael Kleinberg, 2019
Design Details
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Realization and Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Operation and Interaction
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Project Duration and Location
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Specifications
- The lobby and bar measure approximately 929.0304 square metres
- Keywords
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
