Press Release
Naked Castle Visual Signage System by Zesion Design Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Zesion Design honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Naked Castle Visual Signage System by Zesion Design has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Naked Castle Visual Signage System
Naked Castle is a signage system designed for a historic castle hotel on Moganshan. The design pairs a coat of arms with Art Deco lettering, and the geometric figures and lines follow proportions close to the golden ratio. British elements such as a hoof, a shield and a streamer are merged in the coat of arms, while icons of a king and a queen wearing crowns appear on the signs. The coat of arms was cast in low melting point metal, then hand polished and colored. The signs use forged iron and local wood to resist the outdoor mountain climate.
About Zesion Design
Zesion Design that attaches importance to user experience, always promotes the sustainable development of visual communication and the core value of “innovation, creativity, sharing.” We build the brand with sharp insight, keen instinct, and professional knowledge and create common and effective brand awareness. Over the past five years, we firmly believe that “good design depicts good ideas”. We consider brand equity the dominant factor of a company’s performance. As the company grows, the development of a company’s insight, strategy, and creativity will influence its consumers.
Award Record
Zesion Design is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/96774
- A' Design Award Page: https://competition.adesignaward.com/96774
- Media Showcase: https://www.designnewsroom.com/!96774
- Laureate Profile: https://designers.org/d/267098
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Naked Castle Visual Signage System
- Function
- Visual Signage System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Silver, Dim Gray, Dark Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Zesion Design
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96774
Credits
- Team
- Lisa Zhou and Dylan Zhu
Design Details
- Unique Properties
- The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
- Inspiration
- The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
- Research
- The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
- Challenge
- 1.On-site investigation and location of signages The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages. 2.Signage fabrication and material handling As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling.
- Realization and Technology
- The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
- Operation and Interaction
- The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
- Project Duration and Location
- The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
- Specifications
- The coat of arms:1165(w)*1640(h)*100(d); Weathervane:1370(w)*1600(h)*1050(d) ; Wayfinding on street lamp:1420(w)*3500(h)*1420(d); Village rooms plats:350(w)*700(h)*20(d); Restaurant doorplate:110(w)*75(h)*35(d) .
- Keywords
- Signage,Way finding,VI，Hotel Logo，graphics
