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DesignNewswire · COMO, Italy ·

Floral Banquet Wedding Gift Box by Su Wan Ling Is Granted the A' Design Award in Packaging Design

Su Wan Ling honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Floral Banquet Wedding Gift Box by Su Wan Ling, designed for Aunt Stella. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Floral Banquet Wedding Gift Box

Based on "Elegant & Cute" branding principle, Aunt Stella creates this floral series targeted on the wedding gifting market. Every single sleeve of a wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivers the bashful and delightful wish in a relationship. The green one with lively Ghost plant and feather imprints the eternity of love. And in the last piece, designers use a white background as a symbol of wedding dress and pureness of love which is enriched by surrounded rose and plenty floral, fruity illustrations.

About Su Wan Ling

Having engaged in graphic design for 8 years. She's favorite design area is packaging design. Because that can show many different personalities of the products and could use many different design ways to do, it's a most riveting things in the world. She specializes in the application of hand-painted elements, and is also good at the use of geometric elements and the coordination of colors to present high quality design work. She loves movie and any fun things could be used for the design inspiration. She also likes to meet a challenge of design and love to make new friends. Welcome to contact her for any design work or make new friends.

Award Record

Su Wan Ling is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Floral Banquet Wedding Gift Box
Function
Wedding Gift Box
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Wheat, Dark Salmon, Gainsboro, Burly Wood and Tan
Images
5
Client
Aunt Stella

The Recognition

Laureate
Su Wan Ling
Country
Taiwan (China)
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#97212

Credits

Image Credits
Image#1 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018. Image#2 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018. Image#3 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018. Image#4 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.

Design Details

Unique Properties
Based on elegant & cute branding principle, aunt stella create this floral series targeted on wedding gifting market. Every single sleeve of wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivering bashful and delightful wish in a relationship. The green one with lively ghost plant and feather imprints the eternity of love. And in the last piece, we use white background as a symbol of the wedding dress and pureness of love which is enriched by surrounding roses and plenty floral, fruity illustrations.
Inspiration
The design of series sleeves used three phases of love as the illustrating intention. The smaller one, with delightful pink background, presents the warm and cute love buds between 2 people when they first met. The one in middle size is in green, the illustration symbolizes that the relationship gradually grows strong like a plant. And at the end, the large wooden box has a pure white background to deliver the pureness and eternity that white veil stands for in wedding.
Challenge
We choose natural pine wood as a material for this wedding series gift to match the expectation of premium end & uniqueness. The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Realization and Technology
We chose natural pine wood for this wedding series because of its unique wood grain feature, which symbolizes the uniqueness of every couple’s romantic story. From material selection, dimension design to the covered sleeve illustration, we are proud to present the wedding gift series with golden 1 sleeve and 2 box ratio and ribbon bow end to deliver the love giving spirit and warmest blessing.
Operation and Interaction
The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Project Duration and Location
The project started in June 2018 in Taipei and finished in August 2018 in Taipei.
Specifications
The pink one is 160 x 160 x 60mm, the green one is 235 x 235 x 70mm and the white one is 265 x 265 x 70mm.
Keywords
Gift, Wedding, AuntStella, Packaging, Flower, Present, love

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