Press Release
The Heart of Siberia Urban Lighting Show by Pitch Creative Engineering Bureau Receives the Bronze A' Design Award in Lighting Products and Fixtures Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Pitch Creative Engineering Bureau for lighting products and fixtures design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ The Heart of Siberia Urban Lighting Show by Pitch Creative Engineering Bureau, designed for Krasnoyarsk Territory Government Administration of the city of Krasnoyarsk supported by the Siberian Coal Energy Company, has been granted the Bronze A' Design Award in the Lighting Products and Fixtures Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding The Heart of Siberia Urban Lighting Show
The Heart of Siberia is a permanent light and sound show in the center of Krasnoyarsk, Russia. The show links a 540 meter pedestrian bridge, a museum center and a concert hall into one dynamic lighting system. The system uses more than 15,000 controlled pixels, 2,000 linear lamps and two LED media facades, managed by custom automation cabinets. Scenarios start automatically on a schedule and can also be changed remotely. Nine chapters use color to recall the Yenisei river, the taiga and other regional symbols. The installation withstands temperatures down to minus 40 degrees Celsius.
About Pitch Creative Engineering Bureau
Pitch is a creative engineering bureau, that works at the juncture of new media, multimedia technologies and art. There are more than 30 highly qualified professionals in various fields in our team: from engineers to copywriters, concept artists and 3D modelers. This allows Pitch to carry out almost all the work on our own and propose turnkey solutions. Pitch bureau looks for challenges that demand original technical and content solutions. Pitch knows how to create a powerful museum exhibition, an unforgettable show or design a unique interactive installation, and how to transform bold ideas into completed projects.
Award Record
With this recognition, Pitch Creative Engineering Bureau is a winner of 1 A' Design Award.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://designers.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/97881
- A' Design Award Page: https://competition.adesignaward.com/97881
- Media Showcase: https://www.designnewsroom.com/!97881
- Laureate Profile: https://designers.org/d/269048
- Further Information from the Laureate: http://goo.su/0hg0
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Heart of Siberia Urban Lighting Show
- Function
- Urban Lighting Show
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Black, Midnight Blue, Dark Slate Blue and Rebecca Purple
- Images
- 5
- Client
- Krasnoyarsk Territory Government Administration of the city of Krasnoyarsk supported by the Siberian Coal Energy Company
The Recognition
- Laureate
- Pitch Creative Engineering Bureau
- Country
- Russian Federation
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #97881
Credits
- Team
- Boris Kislitsin, Dmitry Napolnov, Roman Kuligin, Julia Artamonova, Pavel Bezrodny, Andrey Belov, Alexey Churochkin, Anastasia Kulyabina and Dmitry Vikhornov
Design Details
- Unique Properties
- This urban environment project transformed the center of Krasnoyarsk from unfavorable and criminogenic into a place for walking and recreation. It also became the first stationary light&sound show in Russia. The technical goal was to program a dynamic illumination system at the 540m long pedestrian bridge, museum center and concert hall working together as one. The show is supported by original sound and striking visual content based on dynamic light solutions and spectacular optical illusions.
- Inspiration
- The plot of the show reflects genius loci of the city, its natural surroundings and unique features. Due to the physical limitations of the working surfaces it was impossible to display realistic images on the architectural objects except media facades, so the show is based on the emotional design concept with the associative color and visual row, containing symbols of Krasnoyarsk, such as the Yenisei river, Krasny Yar, Krasnoyarsk Pillars etc.
- Research
- Research started with list of the main locations and themes, connected with the Krasnoyarsk Krai. The show is divided into 9 chapters, each one represents immanent subject of the Krasnoyarsk region: Yenisei river (blue color); Taiga, the boreal forest (green); Gold Rush (golden); Heart of Siberia as the synonym of Krasnoyarsk (red); Steel Mill (orange sparks); Krasnoyarsk Pillars (yellow and orange); Krasnoyarsk Hydroelectric Power Station (light blue); mountains (purple); snow and ice (icy).
- Challenge
- The most difficult task was to translate and interpret the content from the visual language to the dots and lamps on the bridge. Video shows us the whole and indivisible wave but in the reality it is made of thousands of tiny lamps scattered along the bridge cables.
- Realization and Technology
- The lighting system includes over 15,000 RGBW-controlled pixels, 2,000 linear RGBW lamps and 2 LED media facades. They form a system of more than 200 DMX universes with over 100,000 DMX addresses managed by 100 custom automation cabinets. There are several scenarios of its work, launched automatically according to the schedule. If needed, they can be changed or launched remotely. The technical solution withstands harsh winters with strong winds and temperature up to -40 degrees Celsius.
- Operation and Interaction
- The main goal of this project was to transform the urban environment of the Krasnoyarsk city center from the unpleasant place, which doesn’t inspire people into a recreation zone for walking and leisure. Nowadays the reality shows, how the center of Krasnoyarsk is changing and becomes more and more favorable and beloved by local people and tourists from Russia and other countries. The show “The Heart of Siberia” become a sightseeing and one of the visiting card of the city.
- Project Duration and Location
- The project started in September 2019 in Krasnoyarsk, Russia and is still running during the city holidays.
- Keywords
- Urban design, lighting, light show, dynamic light, sound show
