Press Release
Mateusz Obarek - Gravite Design Receives the Silver A' Design Award for SU-2 Kiteboards Etno Collection Kiteboard in Sporting Goods, Fitness and Recreation Equipment Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Mateusz Obarek - Gravite Design for sporting goods, fitness and recreation equipment design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ SU-2 Kiteboards Etno Collection Kiteboard by Mateusz Obarek - Gravite Design, designed for Su-2 Kiteboards, has been granted the Silver A' Design Award in the Sporting Goods, Fitness and Recreation Equipment Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About SU-2 Kiteboards Etno Collection Kiteboard
The SU-2 Kiteboards Etno Collection is a series of kiteboards inspired by African design and tradition. The collection consists of five board types, and each type is intended for a different activity, including lightwind, freestyle and split boards. The split boards are composed of three elements. Each board is made of wood and carbon, and measures 450 mm in width and 1480 to 1550 mm in length. Colorful printed patterns recall traditional masks and shields. The graphics are applied by digital printing. The collection was developed in Poland between 2017 and 2019.
About Mateusz Obarek - Gravite Design
Mateusz Obarek (1978) is a member of the prestigious Association of Applied Graphic Designers, bringing together the best Polish designers. He has been awarded many times for his creative work, e.g. in the international Creativity competition. His work is not limited to professional work. He is also a co-author of many exhibitions and exhibition events of artistic and utility value. The owner of the graphic studio "Gravite". Thanks to his competence, professional experience and respect for the tradition of the region, he has been effectively managing the brands of institutions and companies mainly from Warmia and Mazury.
Award Record
With this recognition, Mateusz Obarek - Gravite Design is a winner of 1 A' Design Award.
About the A' Sporting Goods, Fitness and Recreation Equipment Design Award
The A' Sporting Goods Design Award is an international design competition recognizing good sports equipment designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sporting goods designers, fitness equipment designers, recreation equipment designers and industrial designers from all countries. Typical entries include basketballs, tennis rackets, yoga mats, running shoes, dumbbells and bicycles. The awarded sports equipment designs are published at https://designers.org/design-category/sporting-goods
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99412
- A' Design Award Page: https://competition.adesignaward.com/99412
- Media Showcase: https://www.designnewsroom.com/!99412
- Laureate Profile: https://designers.org/d/267516
- Further Information from the Laureate: https://kitesista.com/su-2-etno-collection-african-roots-ins
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- SU-2 Kiteboards Etno Collection Kiteboard
- Function
- Kiteboard
- Category
- Sporting Goods, Fitness and Recreation Equipment Design
- Discipline
- Industrial Design
- Industry
- Sports
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Dark Gray and Dim Gray
- Images
- 5
- Client
- Su-2 Kiteboards
The Recognition
- Laureate
- Mateusz Obarek - Gravite Design
- Country
- Poland
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99412
Credits
- Team
- Mateusz Obarek - Head of Design, Maciej Pokoński - Designer
- Image Credits
- photographer: Jakub Obarek / designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski
Design Details
- Unique Properties
- The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
- Inspiration
- African Roots Inspired
- Research
- Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
- Challenge
- The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
- Realization and Technology
- Digital print design, wood and carbon board
- Operation and Interaction
- The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
- Project Duration and Location
- The project started in 2017 and finished in Poland in 2019
- Specifications
- 450 mm x 50 mm x 1480 mm to 1550 mm, The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon.
- Keywords
- kiteboards, su2, gravite, obarek
