Press Release
Silver A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design Goes to Hidro Mamma Mia Homemade Pasta Machine by Arbo Design
Arbo Design recognized for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category for Hidro Mamma Mia Homemade Pasta Machine by Arbo Design. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Hidro Mamma Mia Homemade Pasta Machine
Hidro Mama Mia is a socio-cultural rescue through Italian gastronomy. Extremely easy to use, it is light and compact, easy to storage and transport. It allows safe high productivity, providing a pleasant cooking experience to the family into every day's life and friends interaction. The engine is totally integrated to the transmission set, offering power, robustness and safe use, providing also easy cleaning and support. It cuts dough with different thickness, being able to prepare a variety of dishes: pasta, noodles, lasagna, bread, pastry, pizza and more.
About Arbo Design
The team leaders are acting more than 15 years in several areas of the design. Consulting and collaborating in different countries and abroad for global companies as Midea Appliances, Electrolux AB, Whirlpool Corp, Sundown Motors, Buscar Motors, Philippe Starck Studio, DA Milan Innovation Centre and others. Currently they are responsible part of the global design to Midea Appliances. With firms where the team has collaborated, won several awards and mentions of design, highlighting the Internationals IF, Red Dot, Good Design, Idea, Plus X, and others national awards, including MCB (most important design award in Brazil) and Objeto Brazil (most important design award in Latin America).
Award Record
With this recognition, Arbo Design is a winner of 4 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Typical entries include pots, pans, cutlery, plates, bowls and glasses. The awarded kitchenware designs are published at https://designers.org/design-category/kitchenware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99490
- A' Design Award Page: https://competition.adesignaward.com/99490
- Media Showcase: https://www.designnewsroom.com/!99490
- Laureate Profile: https://designers.org/d/222338
- Further Information from the Laureate: http://www.arbodesign.com.br
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hidro Mamma Mia Homemade Pasta Machine
- Function
- Homemade Pasta Machine
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Dark Slate Gray, Gray, Black, Dim Gray and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Arbo Design
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99490
Credits
- Team
- Valkiria Pedri Fialkowski (ARBO design) and Daniel Kroker (ARBO design)
- Image Credits
- Main image: ARBO design; ARBO design; ARBO design and Shutterstock
Design Details
- Unique Properties
- Extremely easy to use, Mamma Mia is light and compact, easy to storage and transport. It allows safe high productivity, providing a pleasant cooking experience to the family into every day's life and friends interaction. In addition to the dough prepare and lamination, the Mamma Mia also cuts the pasta with different thickness, being able to prepare a variety of dishes: pasta, noodles, lasagna, bread, pastry, pizza, etc. The engine is totally integrated in the transmission set, offering robustness and safe use, in addition to facilitate the cleaning and regular maintenance.
- Inspiration
- Inspired to serve the immigrant community living in Latin America, in special Italians and descendants, the Mama Mia brings a socio-cultural rescue through gastronomy and handcraft products, facilitating and enhancing the activity of homemade pasta dough prepare. Its design is not limited to the stereotype of traditional products and brings differentiation through a reinterpretation of the past, connecting the object to the current lifestyle and finally delivering a pleasurable experience with gourmet high performance.
- Research
- Consumer-Centric Insights with Design based approach to solving problems. We collect all data through an immersive process, including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology). Method: Research (map & understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement. Tools: Desk Research, Field Research, Focus Groups, Consumer Insights, Trend Mappings, Prototyping. Objectives: Bring innovation and differentiation to the market.
- Challenge
- The challenge was to innovate through a Laminator Electric Cylinder, reflecting a new strategic position for market leadership resumption. The idea of export, meets technical international, health legislation and leads all demands. Efficient and modern was marked as directions, even as to take advantage of the current production process to ensure low investment in tools. Hydro had its first experience with design and Mamma Mia inaugurates a new strategy to be adopted to future portfolio.
- Realization and Technology
- The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs.
- Operation and Interaction
- 1. prepares the dough according to favorite recipe or as indicated by the Company; 2. turns on the laminator and passes the dough through the rolling cylinders; 3. adjust the laminator to obtain a greater dough thickness and gradually decrease it by adjusting the handle until the desirable thickness; 4. dough can be cut like a tagliarini pasta by passing it through the cutter nozzle.
- Project Duration and Location
- The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
- Specifications
- Product dimensions: Width 380mm x Depth 320mm x Height 226mm
- Keywords
- Fresh home-made pasta, Achieve best result, Meaning innovation, Product design, Best pasta maker machine
