Press Release
Saltanat Tashibayeva Receives the Bronze A' Design Award for Travel Your Way Mobile Application in Interface, Interaction and User Experience Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Saltanat Tashibayeva for interface, interaction and user experience design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Travel Your Way Mobile Application by Saltanat Tashibayeva has been granted the Bronze A' Design Award in the Interface, Interaction and User Experience Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Travel Your Way Mobile Application
The design uses a lot of white space, it fills all the pages of the application. White space helps users isolate the right information and concentrate on the necessary actions. The design also used font contrast: simple and bold. The complexity of the design is that it was necessary to show a lot of information on tickets, in one place on the screen there is an accumulation of all the data, but the design looks fresh and not overloaded.
About Saltanat Tashibayeva
Sati Taschiba is a Senior Product Designer at fromAtoB, a Berlin-based mobility OTA dedicated to change how people travel. Currently, she is creating a Design System specific to fromAtoB; aimed at standardizing and harmonizing the design of the company’s products. Originally from Kazakhstan, Sati worked in the US, Belarus, and Germany. She is currently based in Berlin. Overall, Sati has 10 years of experience in the design field. Prior to fromAtoB, she worked at Wargaming, an award-winning online game developer and publisher with multiple game Brands.
Award Record
With this recognition, Saltanat Tashibayeva is a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://designers.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99783
- A' Design Award Page: https://competition.adesignaward.com/99783
- Media Showcase: https://www.designnewsroom.com/!99783
- Laureate Profile: https://designers.org/d/271482
- Further Information from the Laureate: https://www.behance.net/taschiba
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Travel Your Way Mobile Application
- Function
- Mobile Application
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Royal Blue, Lavender, Cornflower Blue, Light Gray and Steel Blue
- Images
- 5
The Recognition
- Laureate
- Saltanat Tashibayeva
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99783
Credits
- Team
- Raviv Mordoch
- Image Credits
- Brand by Emma Young Animation by Eric Linn Image belongs to Anton Repponen
Design Details
- Unique Properties
- The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
- Inspiration
- In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
- Research
- The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
- Challenge
- The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
- Realization and Technology
- Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
- Operation and Interaction
- Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
- Project Duration and Location
- The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
- Specifications
- It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
- Keywords
- sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
