Press Release
Akbank Mobile App by Akbank T.A.S Is Granted the Golden A' Design Award in Mobile Technologies, Applications and Software Design
Akbank T.A.S acknowledged for mobile technologies, applications and software design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Akbank Mobile App by Akbank T.A.S, designed for Akbank, has been granted the Golden A' Design Award in the Mobile Technologies, Applications and Software Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Akbank Mobile App
The new design of the Akbank Mobile app provides a new perspective in terms of social, smart, future-proof and rewarding banking experience. With the personalized area design on the main page, users can view smart insights to ease their financial life. Also, with this new design approach, traditional banking transactions speak the users' language with contact thumbnails visuals, simplified actions flows and concepts.
Award Record
Akbank T.A.S is a winner of 1 A' Design Award, including this recognition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Typical entries include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. The awarded mobile designs are published at https://designers.org/design-category/mobile
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99903
- A' Design Award Page: https://competition.adesignaward.com/99903
- Media Showcase: https://www.designnewsroom.com/!99903
- Laureate Profile: https://designers.org/d/272182
- Further Information from the Laureate: http://bit.ly/391tmpT
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Akbank Mobile App
- Function
- App
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- Red, Dark Red, Crimson, Light Gray and Dark Slate Gray
- Images
- 5
- Client
- Akbank
The Recognition
- Laureate
- Akbank T.A.S
- Country
- Turkiye
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99903
Credits
- Team
- Gizem Öncü, Ayhan Arslan, Anıl Emmiler, Berivan Atik, Dilara Gül, Hande Taner, Mete Eraydın, Itır Akel, Akbank Design and Development Team and R/GA London Team
- Image Credits
- Illustrator Akbank Design Studio, Akbank Mobile, 2019.; Illustrator Akbank Design Studio, Akbank Mobile, 2019. Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Design Details
- Unique Properties
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- Inspiration
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- Research
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- Challenge
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- Realization and Technology
- The app is available for iOS and Android devices in English and Turkish language versions. Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
- Operation and Interaction
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- Project Duration and Location
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- Keywords
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
