Interviews with Pheren Couture

I began my professional career as a professional fashion photographer, art director for music videos and short films. I knew I've always have passion for fashion, so after I had my BA in Multimedia Arts, I took Fashion Design classes for one year just to learn all the basic.

It is my dream to create custom design for Amy Lee from Evanescence , Sarah Brightman, Duchess of Cambridge Kate Middleton and Avril Lavigne

I am currently working on Ready-to-wear collection with my younger brother. I am very excited about this, and planned to launch the collection in February 2020. I am also currently designing handbags with a very special fabric from Indonesia.

I would say, my Lacrimosa bridal collection. It took thousands of hours of meticulous hand-made work

I have interior design books for my inspiration

Well, I never expect to be famous as a fashion designer but I knew I always did my best on every piece that I create and I made sure every piece is my master piece. I really enjoyed creating all those different pieces and looking back from all my rough sketches , a lot of experiment on fabrics, and a lot of hours that I took for beading until the finish product. It feels rewarding.

My favorite colors are black , burgundy, taupe and gold. Oh God, I have a lot of favorite places to mention, but I love suburbs/ village that are surrounded by nature. My favorite season is autumn and winter. My favorite food is Italian, Japanese and Indonesian. Favorite thing would be chandeliers and candelabras.

I would say yes... haha! That's because it's always amazed me how designers are so genius , creating such beautiful works. I've always telling myself that I could also be a famous fashion designer one day and walk on the runway with my models and collection.

I began my professional career as a professional fashion photographer, art director for music videos and short films. I knew I've always have passion for fashion, so after I had my BA in Multimedia Arts, I took Fashion Design classes for one year just to learn all the basic.

Pheren Couture is a Hollywood based clothing and accessories line. Pheren Couture's collection has been featured in leading publications such as Harper's Bazaar and Elle and had the opportunity to create custom looks for a number of high profile clients in the music industry.

I'm a night owl, and there is always a lot of ideas during the night when no one is surrounding or the sounds of busy city life.

My dreamy collection are mostly inspired by nature, architecture and the interior design of the Royal Palace.

I would say my design style is more Victorian style but with a dark touch.

I normally get up pretty early , having black coffee while checking e-mails and online orders , and straight to my work desk to create things

Well, this is my first year being a full-time designer. Luckily I'm the type of person who always plan ahead of time so I never have any problems with that. I work 7 days a week , 10 - 12 hours a day.

Well, it really depends. For a gown with a lot of beading, normally it takes 150 - 180 hours.

Diplomats , Musicians, Photographers , Actors

I enjoy creating haute couture or things that are complicated and take a while to execute. I love the challenge.

Yes, currently I am working on Ready-to-Wear , more basic but it will still have the dark glamour look with small details on some parts. My other project is handbag design and I use traditional Indonesian fabric.

Please reach me out through email pherencouture@gmail.com or my social media instagram @pheren and @pherencouture