Interviews with Reed

In this specific field of audio equipment design we are working about nine years. Two of our team members have artistic education and one has technical education.

It was an internal drive to be a designers and creators. All of our team members have a natural desire to create.

The most important aspects when designing products are: research of the idea, novelty and ergonomics. First we start from sketches by hand and then we rely on digital tools. We make detailed views with computer programs. After that comes a physical 3D printed prototypes.

When designing a new product we feel a sense of self-knowledge. Most exiting phase of the design process is the sense of having the final product finished. Designing fulfils us with new experiences with every new product. It is a pleasure to create something new that surprises people.

One of our team members has technical education and that influenced other team members as well, while designing technically complicated objects. This experience is very important for product designer to understand everything in technical details of your product and it will be a big benefit in the future projects.

Our company growth path is to involve some new products in our product line. Our future plans is to create other products of highest quality audio equipment, like amplifiers. We always have ideas that we are working on and we hope to realize them soon.

The main advice for young designers is to work and improve your skills every day. And don’t forget to study your environment and nature as the main sources of ideas.

Don’t be afraid of unexpected decisions and ideas, that’s how new things shows up, even at the beginning it may look strange.

We are always studying latest design trends, but we have our own style and we try to develop this style in our product family.

The main aspect of good design is visual attractiveness and it’s adaptation in the environment as an art accent. Common mistake in a design is unnecessary details and solutions.

We say that our product is ready when we put it on the market. And after that we are not making any design changes. Then we know from our customers that our product design is successful or not. The other way to make sure that our design is good is to participate in a design competitions, where you can see the other professional designers opinions about your product design.

Our greatest design is a turntable 'Muse 3C'. Recognition and winning other worldwide design contests like 'IF Design Award' and 'Red Dot Design Award' makes us think that this design is great.

Leonardo da Vinci.

Music takes a big part of our creative process. We are working in highest quality audio equipment design so the music is inseparable part of our work. We live in Lithuania, Kaunas city which is in center of our country. Sometimes we feel that cultural heritage of our country affects some design solutions.

We work as a team, because in this specific audio equipment design field it is necessary to have in your team members with different education and point of view. Then we can complement each other’s knowledge and create really good products.

Three main benefits of participating to A’ Design Award competition is: recognition, experience to talk about our product design and opportunity to be evaluated by the professional designers. This competition is an impact to create better designs. We are happy and proud to be a designers of the day.

Two of our team members have artistic education and one has technical education.

Natural desire to create objects and our ideas realization.

We chose to become designers.

We design highest quality audio equipment and we are satisfied working in this field and we would like to design a lot of objects of this kind of equipment.

Work on your skills as a designer and study your environment and nature which inspires to create.

Really good design is when there is no space for criticism.

Good design can raise up a value of an object with its quality and visual comfort. That is why everyone should invest in good design.

Our secret ingredient is emotions in our designs which excites our potential clients.

Leonardo da Vinci.

Our greatest design is a turntable 'Muse 3C'. Recognition and winning other worldwide design contests like 'IF Design Award' and 'Red Dot Design Award' makes us think that this design is great.

People can improve themselves to be better designers with everyday work in that direction. That is what we do. The constant creative process is a guarantee of success.

Design is a challenge to create better than we had created yesterday.

Education, everyday work and a little bit of talent.

To provide satisfaction with our designs.

They expect better design than we created already.

The most satisfaction gave us those works which were marked as best designs in worldwide design awards. It means that we are at the right way and our designs are really good.

Sometimes good design objects are very expensive for their expensive materials and technologies that are used. We would like that best design object would be more affordable for customers with lower income.

It depends on complexity of a design project.

We start at the search of an idea of design.

To surprise with unexpected solutions.

The role of technology is one of the most important aspects in our products. To achieve best quality of product it is necessary to use best materials and processing of them.

The main software that we use is Solid Works.

Choosing right colors and best materials is very important role which have a huge impact to designs.

We think that our design team members are ideal partners. We believe in co-design, because it is advantage in creating complexed design objects.

We master our skills with everyday work in our design field.

With Leonardo da Vinci and Japanese art masters of 16 – 19 century.

Every award and recognition adds additional responsibility to create better designs.

A natural desire to create made us to become a designers.

It is a small company established in 2010 in Lithuania. Company specializes in highest quality audio equipment products – turntables, tonearms and their accessories. Company has design department.

Design is a challenge to create better than we had created yesterday.

Highest quality audio equipment.

Technical minimalism which reflects in audio equipment design of 1935 – 1939 years and 1980 – 1989 years periods.

The firs design of our company was a tonearm called 'Reed 2A'.

Natural and durable materials are our favorite.

We feel the most creative when we receive recognition for ours designs.

During designing we are focusing on novelty and ergonomics.

A sense of self-knowledge.

Happiness and satisfaction.

Unexpected solution makes a design successful.

Visual attractiveness and it’s adaptation in the environment as an art accent.

Do not pollute the environment with bad design solutions.

Design field is evolving to functional minimalism. Future of design is to reject unnecessary details.

Our last exhibition was Audio Show Oto-Ten 2018 in Japan. Now we are planning to participate at Munich High End show at Munich, Germany 2019m.

Inspiration of our works comes from nature study.

Art deco and Art Nouveau are our design styles. Natural wavy lines made us to explore these styles and to apply these styles some characteristics in our designs.

We live in Lithuania. We feel that cultural heritage of our country affects some of ours design solutions.

Our design process is like climbing into the mountain, and at the same time already thinking about next higher mountain.

A day is a gift full of surprises. And with every day this gift is becoming bigger.

Positive points of designer are a possibility of creating something unseen, creative process, recognition, reward. But at the same time creative process is complicated and it has some creative holes.

Effort is not a result. The result must satisfy yourself at first and then there is a bigger possibility that it will satisfy your client.

The most important skills of designer are: to have visual sensibility, dimensional/spatial thinking and ability to apply this.

The main toon is white plane paper and pencil. After that goes Solid Works software. The main inspirations source is nature.

Mostly we work with few projects at the same time.

It depends on what complexity an object is.

The most frequently question is how much our products costs.

The most important job experience for us is collective creation.

Our client is a true audio passionate.

Objects of controlled minimalism we enjoy the most for their simple form functionality.

Our future plan is to influence as much as we can young designers to create new designs.

We work as a team. This is the best way to learn new things from each other and to improve our selves as a team and as a personal designer as well.

We always have new works and new ideas, but we will talk about them when they will be realized.

People can contact us at our website www.reed.lt