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President Zbynek Suba

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Interviews with President Zbynek Suba

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Designer Profile

Design Interview

Snowfeet Miniski Skates · 12 questions

The idea behind Snowfeet design is to create a new revolutionary winter sport. To make it really light and portable so you do not need any additional equipment as people need nowadays with snowboards or skis.

What is the main principle, idea and inspiration behind your design?

The idea behind Snowfeet design is to create a new revolutionary winter sport. To make it really light and portable so you do not need any additional equipment as people need nowadays with snowboards or skis. Also to make it very minimalistic and at the same time functional for multiply purposes such as downhill skiing, snowpark, hiking trails, or cross country skiing.

What has been your main focus in designing this work? Especially what did you want to achieve?

The main focus was to move winter sports evolution further and come up with the new innovative sport that will bring fun and joy to people and also make their winter holidays and skiing easier.

What are your future plans for this award winning design?

Of course, I would like to still improve it and bring it to perfection.

How long did it take you to design this particular concept?

Almost two years including product research, market research and development itself.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I got inspired by many similar products that have been already on the market. I have found that nobody made it so far to introduce short mini ski skates that would become popular, functional and similarly recognized as skis or snowboards.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

My intent is to produce my work by our company Snowfeet s.r.o. and create a network of sellers and distributors selling it all over the world.

What made you design this particular type of work?

Mostly the functionality.

Where there any other designs and/or designers that helped the influence the design of your work?

Yes, all our Snowfeet Team.

Who is the target customer for his design?

Skiers, skaters, snowboarders, people doing and enjoying winter sports, of all ages.

How did you come up with the name for this design? What does it mean?

Snowfeet - the simple combination of two words snow and feet

What is the most unique aspect of your design?

I think the most uniques aspect is the side shape of Snowfeeet which is inspired and designed by classic racing cars such as Mustang. Also, the overall design of the ski was based on a study of the natural position of the human foot in motion.

How did you decide to submit your design to an international design competition?

All our Snowfeet team has decided to apply for the competition mostly for the chance to introduce our new winter sport to a bigger audience, also because of our interest in the opinion of this recognized world-famous competition. Thanks to the award that we won, our customers will find our product more trustworthy and valuable.

Designer Interview

14 questions

I’ve studied Architecture at the university where my design background had started. I always wanted to be an entrepreneur but at the same time, I had a passion for art.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I’ve studied Architecture at the university where my design background had started. I always wanted to be an entrepreneur but at the same time, I had a passion for art.

Can you tell us more about your company / design studio?

We are a small company, which employs mainly family and friends from our small town. Our main goal right now is to make ski skating the next big thing among winter sports.

Snowfeet are mostly made locally in the Czech Republic, a country with a long tradition of manufacturing one of the best skis in the world.

What kinds of works do you like designing most?

Skis and Snowfeet of course.

What was the first thing you designed for a company?

The first version of Snowfeet.

When do you feel the most creative?

In nature.

Which aspects of a design do you focus more during designing?

To be simple, useful, beneficial and good-looking.

What kind of emotions do you feel when you design?

Joy and freedom.

From your point of view, what are the responsibilities of a designer for society and environment?

To be beneficial for society and the environment.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Outdoor Retailer Winter Show exhibition in Denver, USA and ISPO Munich.

What is your "golden rule" in design?

"Simplicity is the ultimate sophistication." Leonardo da Vinci

Who are some of your clients?

Mostly people loving winter sports and looking for a new way of fun and freedom on the snow while skiing.

Do you work as a team, or do you develop your designs yourself?

We work mostly as a team in order to be more objective.

How can people contact you?

Via our business email: hello@snowfeetstore.com

Any other things you would like to cover that have not been covered in these questions?

You must try Snowfeet! :)

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The design interview data shown in our design interview page with President Zbynek Suba regarding Snowfeet Miniski Skates comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.