Interviews with Lin Lin

Master of Polytechnic University of Milan;

EMBA, Guanghua School of Management, Peking University;

Oil Painting Department, Zhejiang Academy of Fine Arts.

As an art consultant mainly serve high-end hotel, also interested in exploring museum planning, curation, public art, new media art, and intellectual property creative design.

The value of good design is an indispensable sense of quality in life and exciting companionship in life. It satisfies the function and creates a sense of well-being. Sometimes cannot measure it because everyone can benefit greatly from it.

During the epidemic, people are forced to stay at home and have more quiet time, a concept book, an art narrative, a picture... In addition to work, can design or create for ourselves, for vision or for the future.

Learning, thinking, traveling, insight, experimentation, communication, meditation, multi-professional creative resource platform ... The expansion of life boundaries and horizons, the connection of personal ideals and social contributions, make art and design more meaningful.

The best design showcase is to implement the design without modification, and let the design speak for itself. There are also wise choices through award-winning platforms, professional exhibitions and forums! In addition, through publishing, network and new media can also provide designers with a new display space. Publishing can deeply show the designer's inner journey and help people to read their designs more easily.

Some new hotel series are in progress, and some hotels are involved in the new Winter Olympics. There is also the latest project of the W series. Trying to explore the new media art of artificial intelligence function in the hotel space.

Design everything that can be designed, create a quality life, balance the natural environment, humanity, sense of humor, and interesting public aesthetics... In a better social creative resource, design is a great contribution.

As more technology enters the design industry, the boundary between art and design is changing, and people are willing to pay for design. The society respects and appreciates the original design!

Constructed around the philosophy of life.

Between 6 months to 1 year.

Get start with the project research and find "inner clues". The research was not necessarily to discover narratives whom didn't know, but to re-deconstruct stories that everyone knows. The new deconstruction narratives are the starting point of the overall design activity.

Tend to design sets the trends. The variables of social politics, economy, and life have an impact on the design. It may form a trend but it is more a contradictory preference. Great designers will think about the logic of variables. Classic design is often a new weather vane, a trend that guides the times

In the design, the combination of emerging materials science, computer technology, nano applications, innovative programs, artificial intelligence, new media art and other future technologies will make the design more creative. Without technological revolution, inspiration will do nothing.

Viewed from the time dimension. The colors, materials and environment have undergone tremendous changes of the times. From this, the designers discovered the mystery of their beauty in different eras, just like pressing the selection key and pause, thereby extending the "freshness" of the design.

Everyone has their own interpretation of design. W Hotel Xi'an was born in the historical city, hope to let historical fragments form a landscape in the form of contemporary art in contemporary spaces, in order to explore civilization and become a design medium.

The ideal partner should be complementary, inclusive, and have different professional advantages. Believed in co-design under the leadership of the core.

Professor of Polytechnic University's insight in the field of design is quite impressive.

An artist, a curator, also an art director of ATGBEYOND, obtained Master's degree on Polytechnic University of Milan and the EMBA of Guanghua School of Management, Peking University, also get educated on Oil Painting Department, Zhejiang Academy of Fine Arts. Set up the company of ATGBEYOND. In 2015, be one of the founding shareholders of ATG which is a listed company on the Shenzhen Stock Exchange in 2016. became a strategic partner of international brand hotel design. Meanwhile, created PAIART which is an international art creative resource platform ( A contemporary art innovations lab). Recently art works are Xi’an W Hotel (2018) and Changsha W Hotel (2020) of Marriott.

ATGBEYOND as a member of the listed company ATG, provide design services for the construction of world famous brand hotels: including Design & Art Consultation / Public Art/ Visual Art/ New Media Art / Intellectual Property Development. More than 10 years of continuous cooperation with international hotel groups, real estate developers, architecture, interior design agencies, ATGBEYOND actively participates in the integration of art, space, and lifestyle by Design without borders strategy.

Design is an opportunity to change the world with ideas! It brings not only the unique focus of time and space, what ’s more important is to create fun for communication -A kind of life's existence and spiritual pleasure.

Artworks for W. As an art consultant for W Hotel is a great experience. The W brand originates from New York, and New York as an art capital has an important impact on the W brand style. In 1998, the world's first W hotel was born in New York. W hotel has become the focus of all cities in the world. It has become a fashion, topic, and a favorite of young generation.

Formulate project design strategy and strategy-based team organization. When the project has a creative collection of hundreds of units, it is no easy task to complete it within the time limit. Driving a high-efficiency design organization with "core creativity" is the starting point of design.

At night or dusk, inspiration will have a chance encounter.

Exploration of unique cultural forms, fun and vision, achievability, creative interaction and experience.

Excitement, enthusiasm, interested.

Satisfaction, there are always regrets, but will always look forward to the next project to subvert.

Create successful "design consumption process" and "value". The successful consumption process is positive feedback from consumer effects, media, and professional markets, and value creation includes a positive assessment of economics and sustainable development.

Designers' social responsibility is reflected in promoting progress, protecting cultural characteristics, exploring the art of life, advocating technology, protecting the natural environment, and meeting future challenges!

The design field is changing, and different design fields have different characteristics. They are changing all the time: art, technology, new media, online and offline experience, virtual design, artificial intelligence goes beyond the traditional "design field" category. The future of design depends on the super fusion of art and technology based on human nature ...

The design style of the hotel art consultant is not a fixed description. It is based on the exploration of the hotel brand style, architecture, interior design, urban culture, end users, and designer inspiration. The influence of contemporary art has made it to explore more styles. Design method starts with the W brand and the artistic narrative of "regional uniqueness".

Sometimes live in New York but had some work in Shenzhen, China. Regional culture will affect the design, and designers will also affect the design; for international brand hotels, the connection between regional cultural research and brand culture will be closer to the needs of the brand and users, so not only need to understand cultural heritage in depth, but also beyond limitation of culture.

As the core of the team, put forward the core concept and coordinate the design process according to the division of members in the team. Decide on design effects and key details, and start a design dialogue with clients and brand management companies.

Cooperation can create inclusiveness and synergy. Will give priority to recruiting young people with different expertise from excellent art and design schools. Their different design personalities are their potential.

While in New York the design meeting with the team was conducted via network. Due to the time difference, the meeting would last until early in the morning. Sometimes also communicate with clients online, design communication has become more convenient because of the network, it has crossed geographical barriers. What a long day!

The combination of technology and art will bring more possibilities for design, singularity art, new media art, and immersive experience subvert the traditional concept. This is why liked the W art consultant type. In special cities, in urban architectural spaces, can use art to light up and create new space myths, and establish long-term artistic interaction with users, which makes us full of energy.

Use PAIART-an international art creative resource platform ( A contemporary art innovation lab), to conduct design experiments. Involved in the life of new media art, art technology, public art, art retail and future experience, through the borderless cooperation of artists, innovators, designers and entrepreneurs, create a contemporary fashion art lifestyle contemporary art innovation practice of cross-border development of life.

As a core designer, proud of the ATGBEYOND team.

Collaborating with a well-known design team in New York to provide an updated version of art style design for some international hotel brands. In other projects, try to cooperate creatively with Italian new media artists and Los Angeles new media artists.

asian-wood@hotmail.com