Interviews with Jie Yang

I am in Shenzhen, China. This is the design capital of China. Now we are more and more recognized. I graduated from the Chinese Academy of Art, but I am particularly interested in international design concepts and art, so I also read a lot of books.

I began to study fine arts at the age of five, such as sketch, watercolor, oil painting and so on. In fact, I was very naughty when I was a child. My parents didn't have time to look after me, so they sent me to the holiday art class and let the art teacher take care of me. Then found that i have a special sensitivity to art, and then I never give up my art study until I finish my studies and enter the social work. It is logical that i become a designer. I think my most suitable job is design, which will bring me endless happiness and satisfaction. I love design very much.

This is a happy and correct choice in my life.

I like emotional design, I hope my design can make people happy or sad tears, touching

people's hearts.

Study hard and live conscientiously

It's like two people: one is beautiful, and the other will come into your heart.

To understand and understand the design you want to do, I see excellent design will say: "I see this design, I am particularly happy."

Good design can make everyone like it and sell the product better, so that's why everyone is willing to invest in good design.

I will design a poster to convey peace, and I will design a poster for people suffering from war, so that they can live hopefully.

Creation with International Designers

Find design inspiration in life and integrate design into life.

Mr. Traut and Mr. Jin Diqiang

They like the design that is full of vitality, and I like it too, because it gives you the power to move up freely.

My greatest design is the tea packaging for my father, because it represents my love for my father.

I will share my design results with them and they will be very happy to hear about it.

I don't know, because I haven't thought about it, I think I was born for design.

The core of the design is to facilitate people's lives and bring people the enjoyment of beauty, I have been doing so.

My wife, she is not only my teacher, but also my supporter. I love her very much. Without her, there would be no achievement for me today.

I want to create more beauty for people's lives.

It takes a long time and rich experience to become a master of design. The word "give up" is the biggest obstacle.

Let the public judge

The next design project is China's agricultural products, because I want to bring them better sales through excellent design.

Be recognized and appreciated by everyone.

Hope to help them do more good design, so that the product sales better.

Let design convey positive energy information, so that people can achieve a better understanding.

Designing every project is something that excites me.

I am most willing to help the design of vulnerable groups, because I hope they live a better life.

I hope more collisions and exchanges between Eastern and Western cultures.

I think it should be designed to make people's life more convenient.

Depending on the design project, it is difficult to have specific time.

I will first communicate with the project side in depth, find the entry point, and then start other work.

Kindness, integrity and perseverance

Design determines trends

Technology is just the expression of design ideas.

CDR, AI, PS, etc., Apple Computer or DELL

What kind of environment decides what kind of color and material we use; for example, in a solemn environment, we need to use stable color and thick material, while in an amusement park, we should use bright color and fashionable and creative material.

What is the final impact of this design?

My thoughts will immediately enter the scene of the author's creation, and I will feel that I am on the scene.

My ideal design partner, hope is knowledgeable, not necessarily understand design. I Believe

I like to talk to entrepreneurs, they will tell us their difficulties, we can better reflect on how our design helps them. I also like to talk with my colleagues and learn more about the different opinions of my major.

Traut's Position

I keep learning and trying different ways of life, because I think good design must come from life.

I want to talk to Van Gogh, not about design, of course, but about his greatest insight into life.

Thank A'Design very much for giving me this honor. I think it's too difficult to be famous because the competition is too big. Everyone wants to be famous.

I appreciate all kinds of colors, like quiet places, like Chinese food, like spring and autumn, more like sports brands.

When I first came out to work, I had no working experience. I remember designing an image poster for a children's wear brand, which should be pasted on the wall. When it was printed out, it was found that it was several times larger than that wall, because the size problem was simply ignored. It impressed me deeply.

Take the design work as your own pleasure.

I never thought I could be a great designer. When I was a kid, I was naughty and thought I was a person who nobody dared to hire.

Full of hope for the future, a thousand years later, do not know whether the design industry still exists? In fact, they are all unknown. I like the unknown, because it represents infinite possibilities.

I hope they understand that there are more wonderful stories behind good design.

I began to study fine arts at the age of five, such as sketch, watercolor, oil painting and so on. In fact, I was very naughty when I was a child. My parents didn't have time to look after me, so they sent me to the holiday art class and let the art teacher take care of me. Then found that i have a special sensitivity to art, and then I never give up my art study until I finish my studies and enter the social work. It is logical that i become a designer. I think my most suitable job is design, which will bring me endless happiness and satisfaction. I love design very much.

After ten years of work, I started to set up my own studio, because I have accumulated a lot of experience, and many friends support my decision. I think setting up my own studio is the way I have to go. Now the studio has been six years, more and more people recognize us, we began to go international, and more friends to discuss design.

My design is life.

I like to design natural, free and emotional design.

I don't have a favorite, because there will always be better design works, so I think they are worth to appreciate and learn.

The first thing is to get in touch with his founder and find out what's beneath his appearance and deep inside his soul.

I like paints and brushes because they are the things closest to you in the process of creation.

My most creative time is when everyone is off work or resting, because I like quiet.

I am concerned about the accuracy of the information expressed in the design, not just the beautiful pictures.

When I think of a good idea, I get very excited and start writing key words or drawing some drafts right away.

Just as happy as seeing my children, I will put them on my display shelf.

Success comes from a deep understanding of the project and teamwork.

Good or bad is not absolute, I think, depending on which angle we look at, I seldom use good or bad to evaluate a design.

Designer's responsibility, should bring people's life beautiful and convenient, should be the flashpoint in the environment.

In the field of design, we should lead the progress of the times and try to find a new sustainable development direction in the future.

I'm sorry that I haven't held a personal exhibition yet, but I have published my works in design books, but I believe there will be a personal exhibition soon.

Design inspiration, I think, stems from the understanding of life, in order to make better creativity, so I will try a variety of different ways of life, contact with different people, with their hearts to feel them.

My design style is simple and trendy, because people don't like too complicated design. The main feature of my style is a brand new feeling. The method used in the design will not be similar to the same style. This is what I have always followed.

I live in Shenzhen, China. Of course, the culture of our country will affect me, because design needs to coexist harmoniously with human beings. In China, design is actually very interesting, because China has thousands of years of cultural accumulation, these long history and culture, will make designers easily "kidnapped" by culture, but the advantage is that there are endless elements to stimulate your design inspiration.

Our country has a formal system of cooperation, and all people will abide by these rules. We will select companies that have a certain understanding of design and attach importance to design to cooperate.

This is actually a difficult problem. In the process of China's transformation from a big manufacturing country to a big creating country, it means that Chinese entrepreneurs need to know more about design at the same time, which is often more difficult than running their companies. I would recommend that they seriously talk to the design company, because in the course of the conversation, they can find out whether the design company has noticed the core issues that the enterprise needs to solve, rather than constantly comparing the design manuscripts. So we never take part in the competitive tender work.

When working on a design project, I don't get into the working phase very quickly, but I think about ideas whenever I want, and maybe I'll travel. When you have creative ideas that excite you, you will enter the working state.

Vase, tea table, table lamp, wine rack, desk

After waking up in the morning, I had breakfast, took my daughter to school, went back to the studio to have a meeting to discuss the work to be done that day and the arrangements for the next few days. Tea making, calligraphy writing, chatting with visiting guests, asking about the team's progress before work, and discussing her affairs with her daughter when she returns home. I like this kind of natural life, I think a good family together can make my design inspiration more loving.

Young designers need time to settle down and not be too anxious. I suggest that when you are young, you read more books, read excellent designs, live a better life, and get along with the people around you more harmoniously.

Actively, you can guide your employer to have a good idea and implement it well; negatively, you are afraid that it will affect your design and give you more unprofessional opinions, so design is actually a job of communication and understanding.

The principle of subject-predicate-object satisfies the expression of the first information element, and then the second and third.

comprehension and communication skills

I call the knowledge base needed for design. The existing knowledge is the knowledge base, but I never confine myself to the existing knowledge to find these answers, so we need to add the library to find the desired content from other places. I may be looking for unrelated books.

I will plan the time node for this work, when I want to be creative, when I want to find information and when I want to finish the manuscript.

It usually takes 30 to 60 days.

How do you need us to help you?

From school to society, it was a very hard time, let me know what is insistence, adhere to the design is correct.

OPPO, Hengdian Group and Corps are all well-known enterprises in China, of course, there are also small start-ups.

I like works that can express people's feelings. I think design is an indispensable part of life, which can make our life better.

My future plan is to become a top design company in China, help more enterprises to have a good brand image, and then I will get more awards to prove that I can help them, which is the partner they should choose.

We work as a team.

There's a lot of work going on, but I'd like to take a long time to answer this A'Design questionnaire seriously, because it's something to be happy about.

Telephone or Wechat, it's very convenient.

I hope A'Design is getting better and better, and I hope I can win more awards.