Interviews with Fu Yong

I have been working in graphic design since 1997. In 2003, I founded my own brand design consultancy company, mainly serving Chinese projects of some international organizations and companies.

I like to paint when I was a child. When I was young, my dream was to become a painter when I grew up. When I was in high school, I began to think about what kind of major I chose when I was in college. At this time, I became very interested in the design profession. Because the design can have a very large imagination and can also be exposed to projects in different industries, I am full of curiosity, so I finally engaged in design work.

When I start doing a design job, I will focus on three questions:

1. Design will solve what kind of problem .

2. What kind of design expressions will attract the attention of the audience.

3. Deliver information with the simplest visual elements.

I will use the pen design sketch first in the design process. When the idea is mature, I will start working with the computer.

After receiving the design task, I started thinking about the solution and was most excited when I found the design solution. When design is finally brought to market, getting recognition is my greatest pleasure.

Being good at observing all aspects of life is extremely important for a designer. Because the design is to serve everyday life.

From the beginning of 1997, the design work, from the designer to the design director, it is very important to do a good job. In the future, I will focus on the design and application of text, because text is an important information delivery vehicle. Designing the city brand image will be the focus of my next phase of work.

For new designers, in the process of work, we must learn to empathize with problems. Designing to solve problems or needs encountered by customers is not pure artistic creation. Business designers should pay attention to changes in the news and the market, and the design must be in sync with or ahead of the business environment.

Design work cannot be self-centered, market-centric, and the customer's budget is to solve the problem. When our work meets the needs of our customers, it also has artistic value, which is the best!

I spent half an hour browsing social news every morning after arriving at the company, and then started design work. It's exciting to look at all kinds of relevant materials, think about design goals, and get design inspiration.

I will pay attention to the trend, but I will not blindly follow the trend because I have my own design principles and methods. There are many channels for obtaining design trends, mainly based on Internet information.

Good design will speak. If the design effectively passes the points of interest to the audience, it can make people happy, which is a good design.

The standard of whether the design is prepared is different for everyone. My standard is that no negative problems can be raised by myself and the people being tested, so my design is ready.

Recently, I am designing a city brand image for the city of Dalat, China, in my hometown. Dalat is rich in natural resources and is a very beautiful city. I hope to bring more tourists and investment to the city.

Mr. Henry Steiner is my favorite designer. He integrates Eastern and Western culture into the design. Bauhaus has had a profound impact on contemporary design.

Beijing, China is my favorite city. I listen to soothing music during the creation process and it feels great! The designer's cultural accomplishment is directly reflected in the design. I am in Beijing now, thinking about how to answer such questions. Design is an important part of life, and design makes me more passionate about life.

Being interested in any problem can make work easier. I work with my partners and we work together to solve problems. I will work with clients with the same values. I hope that the recruiting partners love life and are curious about design. Give customers more than what customers want. My core challenge is how to manage and manage the company. My job is to use design to solve problems for my customers. Good designers must learn to empathize and always pay attention to market changes.

I did a city brand positioning and a city LOGO for my own hometown. I will provide free design for public welfare projects. Pay tribute to the designers involved in humanitarianism. Good design can convey effective information and bring happiness to people. I sometimes share designs with my classmates at the university. I am concerned about the growth of designers and are willing to provide opportunities.

1. Participate in the International Design Competition to learn about the work of global designers.

2. Learn from different cultural backgrounds and enrich your design language.

3. Have an objective understanding of your design level and clearly understand the direction of improvement.

The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.

Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.

I want to make some more new works.

3 months.

After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.

No,this is a city logo, mainly means to develope a city.

Client needs.

This city's location.

Everybody

The previous military base is the most representative city symbol.

I use this city's name.

AI software.

The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.

No, only myself.

Communication.

Yes, I went to Huade for a survey and research to understand the history and current situation of this city.

The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.

I feel this concept is very good.

I learn to thinking more from this work.

I began my design work in 1997. I founded my own design company in 2003 and graduated from Visual Communication. I am a designer/artist funded by the National Arts Foundation of China.

Good design can bring you a happy mood and a happy consumer experience, I am willing to bring you happiness.

The designer is my personal choice, I like this profession.

I focus on brand design, hoping to create more well-known brands.

Design is the refinement of life. To observe and experience life, your design will have a soul.

Good designers have to solve the problems at hand, and great designers can raise a brand to a certain height.

If you can make both customers and consumers win, this is really good design.

Good design can reduce the cost of communication, thereby reducing the price of goods or services, creating a win-win situation for customers and consumers.

I will design Chinese fonts for people who want to use Chinese fonts.

Create a world-class brand.

The design success lies in effectively conveying the information that you want to express. My secret is to design expressions with simple and easy to understand visual elements.

Professor Yue Luo from the Academy of Fine Arts of Tsinghua University gave me the inspiration for design.

I like the design of Mr. Henry Steiner, who can blend different cultures.

At the age of 21, I designed the brand logo for a famous instant noodle company in China. I used the simplest visual elements to effectively convey the industry attributes and characteristics. It became a well-known trademark in China.

Try to understand different art fields and enrich our expressions. It is also necessary to change positions and think that the works designed in this way are more objective. I combine the two for my design.

I think I will be a traveller.

Design is the art of communication and a means of solving problems.

Life and experience have helped me the most, and my clients are my biggest supporters.

Love for life.

Always trying to convince the customer, suddenly one day I understand that the design works can speak.

It is most valuable for the market to test whether the work is successful or not.

I will start to design brand image for the city. I hope every city has its unique visual image.

I hope that my design has emotions and temperatures to make the world a better place.

I hope that the design can be demonstrated and solved the problems.

The design has a leading role and uses more healthy and positive design works.

I am encouraged by receiving the winning information from the Italian A design and writing these questions!

I am satisfied with the promotional materials designed for the Bill Gates Foundation, because serving charity can help more people.

We are facing an era of rapid change, hoping that design will be the leading role of this era, always at the forefront.

The design will gradually shift from traditional design to Internet media design.

Taking brand design as an example, it usually takes 6 to 12 months.

Start with market research.

Start with your brain and then start your design.

Trends determine design and design serves trends.

Technology provides a means to achieve design.

PS, I, iMac

Tools and vectors to implement the design.

Solve problems and have good associations.

Where is its success? How can I do this?

People who know more about the market than me in different design projects are my ideal design partners, and I can work with my partners.

The interaction between customers and market participants has the greatest impact on my design.

The Autobiography of David Ogilvy

Watch various types of exhibitions, participate in professional courses from time to time, and keep in touch with university teachers.

Mr. Lu Xun, i want to talk about his understanding of design.

Behind any award is the accumulation of work, and the award is the best testimony. Everything is done well, and the result is naturally not wrong.

White, Inner Mongolia, Lamb, Autumn, Prairie, Erdos.

In New York in 2017, I was with the Hollywood Awards director Keith Merlin, using a Chinese-made translation machine for unobstructed communication. He felt incredible. If I had the chance to meet you, we might as well try it.

It is necessary to always treat the client's entrustment seriously, and to use emotion to do the design, the design works will be accepted by the market.

When I was a child, my idea was to be a painter. Of course, I will paint now, but I will serve the design.

The future is handed over to the future.

I hope that they understand me and I can be a good friend.

I like to paint since I was a child. I chose art design when I was studying. I hope to be a professional designer, so I worked as a designer in my own ideals.

Founded in 2003, my brand design consultant company has 10 members and has been providing brand visual management and design services to foreign agencies such as embassies, charitable organizations, cultural and educational institutions, and commercial companies.

Design is the art of communication and a means of solving problems.

Information conveys accurate work.

The simplest visual language delivers the most effective information and lets as many people as possible know what to convey.

Designed a package for a CD.

The professional designer website is my favorite to browse, it can inspire my inspiration.

Usually at night,I will be able to concentrate and produce good ideas.Usually at night, I will be able to concentrate and produce good ideas.

Whether the design language is simple or not, and whether it can effectively convey information.

I will constantly change my position from the perspective of the market and the customer, hoping to inject emotion into the design.

First of all, I will be happy with my efforts. I will pay attention to the evaluation of the works and sum up the experience.

Find the selling points of products or services, and amplify and effectively disseminate these information through design language.

I will consider whether the design has solved the customer's problem and whether it is effectively solved.

Designers should choose environmentally friendly materials as far as possible, preferably local materials, and the products designed can finally return to nature harmlessly.

Design must always be centered around the market and consumers, design must be market-predicted, and must have a sense of advance. The future of design is always leading the way.

In 2018, at the Exhibition Hall of the Academy of Fine Arts of Tsinghua University. In 2019 there will be a winning exhibition tour in China.

The design of this work is inspired by a power plug. Creativity is to learn from multiple perspectives by continually drawing on the experience of different industries. Inspired by the observation and experience of life.

I like to complete the design with simple visual elements. Because the designer serves the public, simple visual elements can be understood and recognized by the public. My design style is to solve problems in the simplest visual language. My design method is to choose the design carrier first, and highly refine it.

I live in Beijing, China. The ancient and splendid culture of China has had a great impact on my design. Contemporary China's economy and culture are developing rapidly, and I enjoy my creative environment.

Usually my client from other customers introduces and achieve cooperation through my resume and work.

The company and the designer need to communicate in depth, and when the idea reaches a consensus, everything will be much easier. Choosing a good designer requires similar values and goals.

First of all, I will do basic market research, research market competitors, find customers' unique selling points, and develop creative designs.

1. The American style of the living room. 2. The lamps of the restaurant. 3. The flower room on the balcony. 4. The layout of the daughter bedroom. 5. Stairs.

Get up in the morning - walk the dog - start working at the company - start a creative meeting - go out and communicate with the customer - end the work home - watch a book or a movie.

Designers are doing services, so be open-minded about the needs of the market and customers. When these are clear, you can start designing. I recommend that designers not only pay attention to the design industry, but also focus on all aspects of life, because your design will ultimately serve life.

In the face of new customers, we must re-learn the industry and provide valuable design to our customers. We cannot work for our clients in full accordance with past experience, because the market is constantly changing.

Market Research - Customer Positioning - Design Carrier - Visual Communication

Listening, Observation, Thinking, Creation and Communication

In the design process, there are draft papers, pens, and laptops, color labels, and professional books in the toolbox.

I will make a time plan for a design work, proceed in strict accordance with the timetable, and the intermediate links will change, but the final completion time will be guaranteed.

Usually a logo design takes 4 weeks.

What is the design want to achieve? What problem need to be solved?

The 2005 British Education Exhibition (Beijing, China) was designed and designed for the Cultural and Education Section of the British Embassy.

Bill Gates Foundation, Culture and Education Section British Embassy, Schneider Electric, Sandvik, Tsinghua University and so on.

I like the brand logo design works, because the logo is rich in connotation and has a lot of spaces for thinking.

Designing a brand for a Chinese city, now has launched a city brand design project.

I have my own brand design consultant company and a professional team to serve our clients.

Now design the city brand image for a city in China, Dalate. Through market research and mining, I found the core value of the city and hoped to recommend the city to the world through the brand's visual image.

fy-witcom@foxmail.com

No, the above questions are comprehensive.