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Omar Qubain and Tina Saghbini

ItalyFurniture

Interviews with Omar Qubain and Tina Saghbini

Read the interviews with Omar Qubain and Tina Saghbini: understand their philosophy, creative process and award-winning work.

Designer Profile

Designer of the Day Interview

18 questions

Before coming together and setting up our very own practice, both of us had separate yet rich experiences in the field of design.

Could you please tell us about your experience as a designer, artist, architect or creator?

Before coming together and setting up our very own practice, both of us had separate yet rich experiences in the field of design. We first met at Scuola Politecnica di Design where we obtained a Masters Degree in Industrial Design. During that Masters program and we had the opportunity to intern at two studios based in Milan. Omar at Total Tool and Tina at Antonio De Marco studio. Prior to that we both had various freelance experiences.

How did you become a designer?

We believe having an eye for design is something you are born with. However, that does not in any way make someone a designer. One can become a designer by studying and working hard, doing multiple internships, seeking out design problems and solving them and dare we say fail a few times along the way.

What are your priorities, technique and style when designing?

Our design process is anything but linear, when creating a design we tend to jump back and forth a lot. That said, the initial phase of our process usually starts with brainstorming, researching, mind mapping and creating a well rounded mood board. The second phase includes, but is not limited to: sketching, mock up making as well as continued research. The final phase includes making the switch to digital tools, and rapid prototyping and product testing.

To put it shortly our approach is very simple and fun. We enjoy working on a new project that spark joy within its users.

Which emotions do you feel when designing?

The first phase is always the most fun and tantalising because this is where your imagination has no boundaries. Eventually, as with any project, difficult challenges arise which could be extremely stressful at times. However, it is all worth it when the project is realised and you get to see it with your own eyes.

What particular aspects of your background shaped you as a designer?

Moving abroad, forced both us to come out of our shells. In a way, we became more independent. Everything that takes place in our daily lives impacts our designs, whether we are conscious of it or not.

What is your growth path? What are your future plans? What is your dream design project?

Our dream is collaborate with well known brand and clients to create meaningful projects. Projects with the potential of creating tangible and positive change. Projects that spark joy and excitement.

What are your advices to designers who are at the beginning of their career?

Be curious.

Dream big.

Sketch. Sketch Sketch.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

That is very humbling, however we believe we are still in the beginning of our journey. Therefore, we have yet to fully explore our identity and potential. A piece of advice to our fellow designers, artists and architects is to realise we are free to carve out our own unique ways of being and creating.

What is your day to day look like?

magic starts after two

How do you keep up with latest design trends? To what extent do design trends matter?

As the saying goes “The trend is your friend”. So its important to stay up to date and keep an eye out for the latest developments in the field, be it materials and/or manufacturing technologies. However, more often than not we like to challenge the notion of trend following and break out of the mold.

How do you know if a product or project is well designed? How do you define good design?

If the concept has little to no explanation, then that is typically the first indicator of good design.

How do you decide if your design is ready?

This is a very subjective question. A design could be considered ready when you are satisfied with the final results, however it is never truly ready. There is always room for improvement, always.

What is your biggest design work?

So far it is Pep. This is our first truly independent project.

Who is your favourite designer?

Nendo, for his simple and clever concept.

Would you tell us a bit about your lifestyle and culture?

We live in Milan, arguably the design capital of the world. And we feel very luck to be here; immersed in an environment and culture that celebrates and continuously pushes the limits of design.

Would you tell us more about your work culture and business philosophy?

Being of Jordanian and Lebanese descent and having had the opportunity to travel and visit many places, We have

been exposed to various cultures and have discovered many different art movements along the way.This has ultimately contributed to our increased involvement and interest in the world of art and design.

We are a team of two. Meaning we get to work with each other through any challenge that comes our way. Being in a team gives us the advantage to divide tasks and hence manage our time better.

The most important thing when working together is being on the same page.

Characteristics and personal traits that make up a good designer include: imagination, daring to be courageous, passionate, hard working and always striving to do better.

What are your philanthropic contributions to society as a designer, artist and architect?

With our work we constantly aim towards realising social and environmentally sustainable designs.

What positive experiences you had when you attend the A' Design Award?

This entire experience was a super positive one. Especially since we managed to get recognised from our first collaboration as after two.

Winning this award, and gaining access to a big audience comes with its challenges. But it also helped boost our confidence in our craft and and vision; fuelling our momentum to keep pushing forward.

Design Legend Interview

48 questions

Before coming together and setting up our very own practice, both of us had separate yet rich experiences in the field of design.

Could you please tell us a bit about your design background and education?

Before coming together and setting up our very own practice, both of us had separate yet rich experiences in the field of design. We first met at Scuola Politecnica di Design where we obtained a Masters Degree in Industrial Design. During that Masters program and we had the opportunity to intern at two studios based in Milan. Omar at Total Tool and Tina at Antonio De Marco studio. Prior to that we both had various freelance experiences.

What motivates you to design in general, why did you become a designer?

Being a designer, is greater than just a job title. it is quite literally a way of life. Practicing the principles of good design means that you will always look at things differently; from magazine, to gadgets, to furniture pieces and buildings.

Did you choose to become a designer, or you were forced to become one?

It was a choice, of course. Always do what makes you happy, this is the key to success.

What do you design, what type of designs do you wish to design more of?

Currently we are working on furniture design. Eventually we would like to move onto lighting design.

What should young designers do to become a design legend like you?

Be curious.

Dream big.

Sketch. Sketch Sketch.

What distinguishes between a good designer and a great designer?

The degree to which details are taken care of.

What makes a good design a really good design, how do you evaluate good design?

If the concept has little to no explanation, then that is typically the first indicator of good design.

What is the value of good design? Why should everyone invest in good design?

Good design can make our lives easier, solve problems and deliver better experiences.

What would you design and who would you design for if you had the time?

Tina: Matali Crasset/ would love to design with and for her. A set of Furniture collection

Omar: Nendo/ would love to design a collection of flatware.

What is the dream project you haven't yet had time to realize?

Great things take time.

What is your secret recipe of success in design, what is your secret ingredient?

if we tell you it wouldn't be a secret anymore..

Who are some other design masters and legends you get inspired from?

Nendo

Castiglioni

Ettore Sottsass

What is your greatest design, which aspects of that design makes you think it is great?

Our greatest design is yet to be designed.

How could people improve themselves to be better designers, what did you do?

Expect and accept failure.

If you hadn't become a designer, what would you have done?

Become chefs and open our very own restaurants.

How do you define design, what is design for you?

Design is a tool that is able to capture and combine beauty with functionality. It is a language that supersedes cultural and geographical differences. Depending on how it is used, design could be both devastatingly destructive or beautifully constructive. For us, we always focus on the latter.

Who helped you to reach these heights, who was your biggest supporter?

Our entourage, friends and family.

What helped you to become a great designer?

Dreaming big and believing we can make it.

What were the obstacles you faced before becoming a design master?

We are humbled to be considered design masters, however we do not feel we are there quiet yet.

How do you think designers should present their work?

By always keeping it simple and straight to the point. There is no right and no wrong here.

What's your next design project, what should we expect from you in future?

more award winning designs of course.

What's your ultimate goal as a designer?

To bring joy and create tangible change.

What people expect from an esteemed designer such as yourself?

Well rounded solutions that spark joy and curiosity within people.

How does design help create a better society?

Design has always been and will forever be a powerful, productive medium that builds better lives and thus better societies.

What are you currently working on that you are especially excited about?

Producing the prototype of pep.

Which design projects gave you the most satisfaction, why?

Pep, our first baby. Made from scratch!

What would you like to see changed in design industry in the coming years?

We would like to see more democratisation in the industry.

Where do you think the design field is headed next?

Artificial intelligence. Less and less human..

How long does it take you to finalize a design project?

Anywhere between a month and a year.

When you have a new design project, where do you start?

after two

What is your life motto as a designer?

sketch, sketch, sketch!

Do you think design sets the trends or trends set the designs?

They say the trend is your friend. But sometimes as a designer it is good to think outside the box and break the rules. Each designer has their own style and way of thinking. As a designer you should be able to create whatever you want whenever you want.

What is the role of technology when you design?

Depends on the type of project at hand. Sometimes we rely a lot on technology throughout the design process, other times not so much.

What kind of design software and equipment do you use in your work?

Pens, pencils and paper.

Rhino, Keyshot, Photoshop InDesign Illustrator.

What is the role of the color, materials and ambient in design?

They're everything.

What do you wish people to ask about your design?

"How did they every come up with that idea?"

When you see a new great design or product what comes into your mind?

How can it be improved?

Who is your ideal design partner? Do you believe in co-design?

Well yes of course! It is easier in two.

Which people you interacted had the most influence on your design?

Our teacher and design master Huub Ubbens

Which books you read had the most effect on your design?

- the courage to create by Rollo May

- The design of everyday things by Donald Norman

How did you develop your skills as a master designer?

Curiosity, practice and failure.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Ettore Sottsass.

How do you feel about all the awards and recognition you had, is it hard to be famous?

We wouldn't say we are famous just yet..

What is your favorite color, place, food, season, thing and brand?

Tina: light pink, the beach, green peas, spring, scrunchies for the hair, golden goose

Omar: green, under the sea, spicy mango candies, autumn, sunglasses, cos

Please tell us a little memoir, a funny thing you had experienced as a designer?

Usually its when we find out, someone had already designed our great idea.

What makes your day great as a designer, how do you motivate yourself?

We make it fun!

When you were a little child, was it obvious that you would become a great designer?

We definitely had a strong inclination towards arts in general terms, but we cannot say it was obvious we would, one day, become designers.

What do you think about future; what do you see will happen in thousand years from now?

The future is both exciting and scary at the same time. You never know what it has to offer. Just stay positive and hope for the best. Our dream is to become internationally recognised designers with a beautiful studio and work on exciting projects.

Designer Interview

39 questions

We were drawn to design early on in life. Through design we found our voice, a platform to express our ideas and our personal take on life.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

We were drawn to design early on in life. Through design we found our voice, a platform to express our ideas and our personal take on life. Having found each other while doing a Masters in Industrial Design in Milan, we quickly became good friends and shortly after set up our own practice; after two.

Can you tell us more about your company / design studio?

The story behind the name after two is quiet frankly a peculiar one. Coincidentally, whenever Omar and I used to meet for our little design collabs it was always after two pm. Plus the fact that we are two and together we are capable of generating two or more ideas, the name after two was a natural choice. We like to think that this lighthearted name it is also an accurate reflection of our playful design concepts. Pep is our first design baby, and it brings us so much joy that it grabbed the the Bronze A' Design Award. Hopefully it is the first of many to come.

What is "design" for you?

Design is a tool that is able to capture and combine beauty with functionality. It is a language that supersedes cultural and geographical differences. Depending on how it is used, design could be both devastatingly destructive or beautifully constructive. For us, we always focus on the latter.

What kinds of works do you like designing most?

Playful objects and playful scenarios.

What is your most favorite design, could you please tell more about it?

Our favourite design is simple design. Simple design is good design and good design is great design.

What was the first thing you designed for a company?

That’s an objective we’re still working on.

What is your favorite material / platform / technology?

Sustainable materials, face to face meet ups and Instagram likes.

When do you feel the most creative?

Definitely after two.

Which aspects of a design do you focus more during designing?

The core concept and its primary message, without one, a design is rendered useless, doesn’t matter how beautiful it is.

What kind of emotions do you feel when you design?

A healthy combination of joy and stress.

What kind of emotions do you feel when your designs are realized?

Bitter sweets feelings, raging anywhere from pride to a pinch of sadness.

Pride, because we were capable of successfully realising a design.

Sadness, because who likes goodbyes?

What makes a design successful?

Right away, if the concept was able to tickle us on the inside, thats our measure for a successful design.

When judging a design as good or bad, which aspects do you consider first?

If the concept has little to no explanation, then that is typically the first indicator of good design.

From your point of view, what are the responsibilities of a designer for society and environment?

To constantly work towards social and environmentally sustainable designs.

How do you think the "design field" is evolving? What is the future of design?

Artificial intelligence. A scary and exciting future that yet to be revealed.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

At Cascina Cuccagna as part of fuorisalone 2018.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Our inspirations are typically a blast from the past. Brainstorming and picking each other’s minds is also a treasure cove of ideas.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

We would like our design to fit anywhere anytime. We strive to create timeless designs; proposals that have the power to conjure up nostalgic joys.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Originally Omar comes from Jordan and I from Lebanon. Coming from the levant region, we have a lot cultural heritage to draw inspiration from. Both of us were lucky enough to have traveled abroad for our postgraduate eduction. Especially lucky to be based in Milan!. Needless to say living in Milan is pretty exciting for us designers. With its vibrant and active design scene, there is always something to see, do or experience. That said, living in Milan as a designer comes with it own challenges; it could be compared to trying to make it as an actor in LA.

How do you work with companies?

We collaborated with several respectable companies during our Master Degree program in Milan… Lavazza, iGuzzini and Panino Giusto, just to name a few.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies must take their time to thoroughly go through designers portfolios. Design portfolios speak for themselves.

Can you talk a little about your design process?

We usually set our own design briefs. And typically we are constantly in collaboration, but something that really help our design process is working individually. We would get together and work intensely then leave things for a few days, think of it as breathing space. This time apart allows personal ideas to naturally marinate so that the next time we meet each other, our process is richer in a sense.

What are 5 of your favorite design items at home?

For Tina its:

Her university project prototypes

Her collection of turtle lucky charms

Her drums set

The Wassily Chair by Marcel Breuer

The Mood cutlery set by Christofle

For Omar its:

The LC2 Armchair by Le Corbusier, Pierre Jeanneret, and Charlotte Perriand

His matcha tea set

His tote bag by Abno Designs

Can you describe a day in your life?

magic starts after two

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Be curious.

Dream big.

Sketch. Sketch Sketch.

From your perspective, what would you say are some positives and negatives of being a designer?

Finding your deign niche and making a living out of it, could be challenging. Designers must have the courage to seek out a job that feed their soul, the kind of job that would make them want to jump out of bed in the morning.

What is your "golden rule" in design?

Following Dieter Rams's ten principlesforgood design while breaking all the rest.

What skills are most important for a designer?

The ability to convey a message coherently and effectively.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Pinterest, pencils, papers and not pirated programs.

Designing can sometimes be a really time consuming task, how do you manage your time?

Dividing big tasks into smaller more manageable ones and taking things one step at a time. Its all about the small wins.

How long does it take to design an object from beginning to end?

Depends on the deadline; could be anywhere from a day to a year.

What is the most frequently asked question to you, as a designer?

“can you do this design for free, as a small favour?”

What was your most important job experience?

For both Omar and I it was quitting our separate jobs gracefully.

Who are some of your clients?

Ourselves! We can’t wait to get our hands on our very own peps.

What type of design work do you enjoy the most and why?

We’re still figuring this out. Ask us again in a year.

What are your future plans? What is next for you?

Pep is currently making the jump from a concept to a physical prototype. If all goes well, we hope to start producing and selling pep within the coming year. Apart from pep we are constantly cooking up more award winning design ideas.

Do you work as a team, or do you develop your designs yourself?

We come in two. And develop designs after two.

Do you have any works-in-progress being designed that you would like to talk about?

We have a few, definitely more than two.

How can people contact you?

DM us on Instagram @aftertwodesigns

Or email us at: aftertwodesigns@gmail.com

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The designer interview questions and answers published in our interview page with Omar Qubain and Tina Saghbini come from Designer Interviews, the international platform where world's top designers, star architects, creators and innovators are interviewed.