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Yusuke Kinoshita

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Interviews with Yusuke Kinoshita

Read the interviews with Yusuke Kinoshita: understand their philosophy, creative process and award-winning work.

Designer Profile

Design Interview

EN Skincare Salon and Store · 17 questions

What is the main principle, idea and inspiration behind your design?

History of France and Japan.

What has been your main focus in designing this work? Especially what did you want to achieve?

To create a beautiful story of cultural mixing.

What are your future plans for this award winning design?

I don't know.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

We found a simple concept by a discussion with everyone in the project.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

I don't know.

What made you design this particular type of work?

Deep research of history.

Where there any other designs and/or designers that helped the influence the design of your work?

I'm not sure.

Who is the target customer for his design?

Someone who is curious about other culture.

What sets this design apart from other similar or resembling concepts?

Depth of thought.

How did you come up with the name for this design? What does it mean?

Is the phonetic play of Japanese word. EN means beauty, circle, and connection.

Which design tools did you use when you were working on this project?

3d software.

What is the most unique aspect of your design?

Create the form (architecture) from historical references(archive).

What is the role of technology in this particular design?

Nothing particularly.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Study the history and culture.

What are some of the challenges you faced during the design/realization of your concept?

To merge every idea to simple history telling.

How did you decide to submit your design to an international design competition?

coincidence.

What did you learn or how did you improve yourself during the designing of this work?

To have a lot of responsibility.

Design Legend Interview

50 questions

As designers we really have the ability to shape the world around us, that is really empowering.

Could you please tell us a bit about your design background and education?

Have studied in Tokyo, and started my own business in Paris.

What motivates you to design in general, why did you become a designer?

As designers we really have the ability to shape the world around us, that is really empowering.

Did you choose to become a designer, or you were forced to become one?

It happened naturally.

What do you design, what type of designs do you wish to design more of?

Design every scale very diverse projects. We are very happy to have variation and would like to keep it that way.

What should young designers do to become a design legend like you?

The aim should be to make innovative and successful projects not to become a legend.

What distinguishes between a good designer and a great designer?

Someone has good aesthetic is a good designer, and someone who could create in addition a project with meaning is a great designer.

What makes a good design a really good design, how do you evaluate good design?

Creation with good story telling.

What is the value of good design? Why should everyone invest in good design?

Good design improves lives for a better future.

What would you design and who would you design for if you had the time?

Would like to travel more to find the answer.

What is the dream project you haven't yet had time to realize?

Finding a way to archive all of our background research.

What is your secret recipe of success in design, what is your secret ingredient?

Allowing yourself to get lost and search originality in very different directions.

Who are some other design masters and legends you get inspired from?

I get inspired by everyone and everything not particularly design legends.

What are your favorite designs by other designers, why do you like them?

Everything finding beauty in small things.

What is your greatest design, which aspects of that design makes you think it is great?

I feel like every project that we have achieved have brought solutions and depth so they are all great.

How could people improve themselves to be better designers, what did you do?

To be curious and observe everything around you.

If you hadn't become a designer, what would you have done?

I don’t know.

How do you define design, what is design for you?

Determine the problem and solve it by creating a solution in form or space.

Who helped you to reach these heights, who was your biggest supporter?

All those who have believed in me.

What helped you to become a great designer?

Live as a foreigner.

What were the obstacles you faced before becoming a design master?

Finalize creations and to meet the deadline for each project is always a big challenge.

How do you think designers should present their work?

Not sure, we are always thinking about improving presentations, perhaps clarity is the aim.

What's your next design project, what should we expect from you in future?

We are currently designing a restaurant and a library you should expect more storytelling in the future.

What's your ultimate goal as a designer?

Find alternative ways of living.

What people expect from an esteemed designer such as yourself?

To be a problem solver.

How does design help create a better society?

Good design can bring people together and has a direct consequence on wellbeing so the good design can improve the world.

What are you currently working on that you are especially excited about?

A new lighting system.

Which design projects gave you the most satisfaction, why?

En skincare, because the client gave us time to develop the design in depth.

What would you like to see changed in design industry in the coming years?

More environmentally friendly materials.

Where do you think the design field is headed next?

As our situation today is tough, in every field, hopefully still be relevant.

How long does it take you to finalize a design project?

Depend on requirements, ideally as long as possible.

When you have a new design project, where do you start?

Discussion with team and clients.

What is your life motto as a designer?

To be curious and open.

Do you think design sets the trends or trends set the designs?

Both equally.

What is the role of technology when you design?

It is a tool to save time in order to give more time for reflection, but also strenuous and time-consuming to master…

What kind of design software and equipment do you use in your work?

The basic 2D and 3d software.

What is the role of the color, materials and ambient in design?

Colour and materials are very important elements in design that can completely modify and ambiance and a design also it connects directly with the individual’s feelings.

What do you wish people to ask about your design?

Anything, we always appreciate people taking an interest in what we do or in design in general.

When you see a new great design or product what comes into your mind?

Well, I guess first I am impressed then analyze the product or design to understand it.

Who is your ideal design partner? Do you believe in co-design?

Yes. We have a good team so am happy with my current partners therefore am convinced in co-design.

Which people you interacted had the most influence on your design?

Internal discussion in the team.

Which books you read had the most effect on your design?

The book of tea by tenshin okakura, and in praise of shadows by Junichiro tanizaki.

How did you develop your skills as a master designer?

It is still a struggle but I guess by staying open-minded.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Leonardo da Vinci, and Sen no Rikyu (the historical figure that influenced the Japanese lifestyle like the tea ceremony).

How do you feel about all the awards and recognition you had, is it hard to be famous?

Not changed a lot.

What is your favorite color, place, food, season, thing and brand?

Black or white, bathroom, Asian food, spring, etc.

Please tell us a little memoir, a funny thing you had experienced as a designer?

Time to time we create the mock-up of installation at the street in front of our office, and the person who passes by considered as guerrilla art and react kindly. Once we have this kind of positive reaction from the public, we can be confident with our design direction.

What makes your day great as a designer, how do you motivate yourself?

If we could produce something which makes us happy our day is great. Motivate is to keep always productive.

When you were a little child, was it obvious that you would become a great designer?

I have moved the country when I start to learn talking and back to my country when I start to develop my identity. Probably this experience to be lost and to be curious led me to this design activity.

What do you think about future; what do you see will happen in thousand years from now?

I think history repeats more or less the same flow in different places, with different speed. Probably not changing a lot of human fundamental values, with many references will be created and forgotten.

Please tell us anything you wish your fans to know about you, your design and anything else?

Please contact us with any kind of situation. We are always happy to have a new relationship.

Designer Interview

37 questions

The curiosity of the world and the unknown was the starting point, younger my rebellious spirit that led to the need to challenge the status quo which I guess is one of the definitions of a designer.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

The curiosity of the world and the unknown was the starting point, younger my rebellious spirit that led to the need to challenge the status quo which I guess is one of the definitions of a designer.

Can you tell us more about your company / design studio?

We are multi-culture creative team based in Paris. We design at all scales for very diverse projects, while always aiming for a strong narrative and concept.

What is "design" for you?

Simplification and bringing clarity from mass information.

What kinds of works do you like designing most?

Above all we like the challenge and usually, always find a way to make the project interesting, therefore do not want to limit our practice by pushing away project proposals.

What is your most favorite design, could you please tell more about it?

One of our favourite projects we designed is Bukiya, a Japanese souvenir shop. Its strength relies in the inventive modular display system that we created simply using key rings hung on screws in the walls. This project truly reinvents the retail experience.

What was the first thing you designed for a company?

Shop design.

What is your favorite material / platform / technology?

Our main and preferred material to find inspiration is our library, our books are key to our practice.

When do you feel the most creative?

While brainstorming as a team is usually when we come up with the best ideas.

Which aspects of a design do you focus more during designing?

In order to conceive interesting creation we usually attribute a lot of time to historical research and context analysis. We noticed that it is actually also very useful for aesthetic conception as well.

What kind of emotions do you feel when you design?

Usually, I feel overwhelmed at the beginning.

What kind of emotions do you feel when your designs are realized?

Feelings of satisfaction but paradoxically also frustration as I never get the sense of completion as I feel like projects can always be improved.

What makes a design successful?

We also are looking for the answer perhaps simplicity.

When judging a design as good or bad, which aspects do you consider first?

Depth of thought that went into a project.

From your point of view, what are the responsibilities of a designer for society and environment?

A curious and free spirit individual with the desire to improve the quality of life of others.

How do you think the "design field" is evolving? What is the future of design?

The design field is constantly evolving, with new problems especially in our era comes new solutions that are desperately needed.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Nuit Blanche 2015 in Paris.

We are always happy to exhibit our work so any time we get the opportunity.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

As a saying says “Study the past if you would define the future” the study of history never lets us down inspiring us every time.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Furthermore, as our team is composed of designers from various cultures and different countries, we have access to different cultural knowledge This is one our strength as the diversity in our team leads to creations that are more likely to resonate with a larger audience.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Paris. Culturally the paste is slower than in other large cities, and it takes slightly more time to develop a project but also for people to change their habits. Their attachment to the traditional style of life is at the same time something positive and negative, in some regard we appreciate the time to find strong concepts.

How do you work with companies?

We perceive working with a client as an exchange, a partnership that can lead to interesting projects.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Companies should try to select designers that are good problem solvers, I think that it is important that companies trust designers in making bold moves, little risk can lead to incredible projects.

Can you talk a little about your design process?

Identify context problem and brief then create a concept usually abstract then apply the concept to space with sketches and finally in the plan or in the model.

What are 5 of your favorite design items at home?

Chair, lighting, books, flower pots, sofas.

Can you describe a day in your life?

Too broad to describe.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Observation is key, and effort is always necessary.

From your perspective, what would you say are some positives and negatives of being a designer?

Great joy and frustration at the same time. No pain no gain.

What is your "golden rule" in design?

Not to establish a fixed rule.

What skills are most important for a designer?

Curiosity.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Book, google, pen and notebook, physical model, and 3d software.

Designing can sometimes be a really time consuming task, how do you manage your time?

We would like to improve our time management weekdays are usually very long.

How long does it take to design an object from beginning to end?

Sometimes a few minutes, some time years.

What is the most frequently asked question to you, as a designer?

Do you love what you do?

What was your most important job experience?

To take responsibility for everyone in the project.

Who are some of your clients?

Confidential.

What type of design work do you enjoy the most and why?

I really enjoy Axel Vervoordt’s body of work, his ability to mix old and new is very inspiring.

What are your future plans? What is next for you?

Grow as a company to develop our activity.

How can people contact you?

Web site:

http://www.archiee.com/

Instagram:

https://www.instagram.com/archiee_studio/

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The design interview data shown in our design interview page with Yusuke Kinoshita regarding EN Skincare Salon and Store comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.