Interviews with Yuri Miranda de Araujo Cabral de Matos

I'm graduated in Advertising and I've been working with Art Direction and Design for more than 13 years now.

I've always been passionate about visuals, colors, art and computers. So I've picked a profession that sums all os this things.

Being and Art Director makes you design all kinds os stuff. But what a I really enjoy are logos.

Please, I'm no legend. Just everything you can on your craft. Things will happen naturally. And know how to perceive the right opportunities.

that extra mile and a bit of luck.

When it pleases the client and the creator, without forgetting it's purpose. Context, aesthetic refining and project objective.

I would like to conduct a great redesign of a big global brand.

See question 9.

Saul Bass, Alexandre Wollner, Stefan Sagmeister, Jonathan Ive.

Empório Pascoto Rebrand, a sales network of natural products in Brazil.In it, I was really satisfied with the quality and the way we translate the essence of the business into the whole visual identity respecting the heritage.

Never stop learning. Courses, Youtube, Tutorials, Networking.

F1 Driver. I'm a big Ayrton Senna's fan.

Design is purpose. Design is the bridge between the human and the material.

It attributes characteristics to things that we can identify ourselves, it makes everything more palatable and useful.

Without doubt, visual identities. But I also like book covers, music albums.

Charles Eames said: "The details are not the details. They make the design."

It can be both ways!

A great role. It helps me a lot.

Practicing my craft.

Einstein, Senna, Jesus.

It's amazing and I'm surprised.

Yellow, São Paulo, Pizza, Summer, my car and many brands.

going to bed and knowing I have delivered something good. My motivation comes from my work, the more I work, more motivated I become.

Actually, I'm an advertiser. I was always fascinated by the visuals, the graphics, and imagined that as an art director I would be very close to making creative advertisements and acting directly with the aesthetic part. But along my way I realized that this was not really where I had my greatest pleasure but rather in graphic design, especially in visual identities.

Today I work in an advertising agency, but in 2017/2018 I along with a partner founded Soul Marcas & Conteúdo here in São Paulo, we worked directly with branding and content, our main passions.

Design is purpose. Design is the bridge between the human and the material.

It attributes characteristics to things that we can identify ourselves, it makes everything more palatable and useful.

Without doubt, visual identities. But I also like book covers, music albums and so on.

At the moment is the brand project for Empório Pascoto, a sales network of natural products here in Brazil. In it, I was really satisfied with the quality and the way we translate the essence of the business into the whole visual identity.

I think it was a table for the 2006 World Cup.

Pencil and paper, complemented by Adobe applications.

That depends a lot. To be creative, you must have gone through a few steps before, such as having a good understanding of the briefing, collect many references and be able to enter into a state of total focus. That way the creative process flows naturally. So I think it's more of a question of how than when.

I really spend time collecting information and references, then after I spend more time refining the design.

In most cases pure joy, a state of grace to be able to do what you really like.

But sometimes a little frustration when we can not transport what's in our head to the paper/computer.

Pride and sense of duty fulfilled.

When it pleases the client and the creator, without forgetting it's purpose.

Context, aesthetic refining and project objective.

We have a responsibility to make the world more beautiful, functional and friendly to everyone.

Design is in everything.

This is my first one!

As a designer I try to keep up to date to the trends. Inspiration can come from a walk in the city or during sleep. I am fascinated by signs, facades and logos, so I am always observing this kind of thing. Movies are also something that inspires me.

I try to keep it simple as possible. At the beginning of my career I tended to always add things beyond what is necessary to the projects, today I can perceive the value of simplicity, that of course, without being crude. I would say I have a clean style.

I live in São Paulo, Brazil. It is clear that the cultural influence of the city and my country influences my creations and I am grateful to live in a cosmopolitan place with a lot of creativity and competence recognized worldwide. I can not see something bad about it.

I try to be as close as possible by maintaining direct contact with people who know what needs to be done. I think at first dealing with few people is better than many opining in the early stages of the project.

Try to find people who are aligned to the values of the company ​​and who have the style of work they are looking for.

Understanding of the briefing, search of references, selection of references that can guide the project, design of the project and refinement.

A poster of Hitchcock’s movie Vertigo designed by the great Saul Bass.

My car, a 2011 Honda Civic, yeah I consider that a great design.

The Godfather 40th Anniversary Collection Blu-ray Kit

Nespresso Inissia Machine

Bialetti Moka Express

I woke up, stay in bed for ten minutes visualizing my daily goals. Have a shower and drive to my work. I take 20 to 30 minutes to research some references and see new things related to design and advertising and then I start working on my latest project.

This is an interesting question. I see many beginners designers / art directors doing projects and justifying their choices with an excuse like "this is new" when they do not know why they did that project that way. I strongly believe in the phrase: To break the rules it is necessary to master them before. Just look at Picasso, Mondrian ... they could paint anything, any style and after mastering their profession subverted the rules and created unique styles. I'm not saying that everyone has the talent of these people, but knowing your craft is fundamental to developing and creating a greater connection with your profession.

Passion for the new, will to always learn and wisdom to know which battles to fight.

The basics: paper and pencil.

Software: Photoshop, Illustrator, In Design, Adobe Xd, Premiere

Hardware: A good Mac or Pc and a Wacom Tablet.

Graphic Design.

I want to re-engage, to associate with people who have an affinity with my values

and carry out large branding projects around the world. I want to be able to go out on the street and say, that was made by me and my team.

At the moment just me. But I intend to restart my agency.

For the last few months I had the opportunity to design some sauce packages for a company,

I will be posting them online soon. That’s all can say for now.

You can find me at Linkedin, just search for Yuri Miranda (head of art)

at Behance, my portfolio: https://www.behance.net/Redknap

and by my personal email: yuri_miranda@uol.com.br

No, thank you.