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Marina Begman

KazakhstanFurniture

Interviews with Marina Begman

Read the interviews with Marina Begman: understand their philosophy, creative process and award-winning work.

Designer Profile

Design Interview

Umai Rug · 13 questions

Creating Umai's Hair Rug is a complex endeavor, following ancient techniques of shyrdak making. Wool, the primary material, is sheared from sheep in the spring.

What is the main principle, idea and inspiration behind your design?

Creating Umai's Hair Rug is a complex endeavor, following ancient techniques of shyrdak making. Wool, the primary material, is sheared from sheep in the spring. It is then washed, dried, colored, and pressed into sheets. The sheets are cut into beautiful patterns and stitched together, representing spiritual values and harmony between people and the natural world. These patterns are quilted onto a large piece of plain wool base, creating a soft, thick, high-quality carpet that can last for decades.The shyrdak, a distinctively designed wool rug, is an integral part of the traditional nomadic lifestyle of Central Asia. The technique used to make shyrdaks has been perfected over centuries and passed down from generation to generation. Central Asian nomads use shyrdaks to insulate and decorate their yurts, keeping these moveable homes warm in the winter and cool in the summer. A shyrdak is a highly valuable possession for nomadic people; it’s included in dowries for young brides, and presented as a gift for important life events and celebrations.

Design was inspired by a legend of Turkic and Mongolian people, about ancient goddess Umai - a benevolent spirit, the patroness of children and women. The mother goddess was depicted with golden hair, with a comb-shaped hairstyle. The rug drawing is depicting her loose hair in the wind

How long did it take you to design this particular concept?

All design research and sketches took around 3 months

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I have always been fascinated by significant role of women in nomadic mythology, where women were treated with great respect and reverence.

Unfortunately, in our time, the women are not treated the same in Central Asia. Through this design concept I wanted to remind how important women were for nomadic people

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

Currently in production by partner production company

What made you design this particular type of work?

I met Aliya, the founder of Nakta in 2017. She shared how she started a company to preserve nomadic heritage and empower women artisans in rural Kyrgyzstan. The nomadic handmade rugs are at the edge of disappearance, as younger people are moving to the cities and are not learning from their mothers how to make a traditional hand felted rug. Aliya had an idea of reviving this ancient rug making technique through connecting it to the market. Her story inspired me so much and I wanted to make a design for them. When I showed the first sketches, we realized that we think the same way and decided to make the first collection. Thus, our collaboration resulted in «Hair of Umay»rug

Who is the target customer for his design?

Our target customer cares about the story of the product, conscious about the environment and social impact. Our customer is also appreciative of natural sustainable products, interior design, and appreciates hand made fabrics.

How did you come up with the name for this design? What does it mean?

The name was inspired by ancient nomadic goddess Umai - a benevolent spirit, the patroness of children and women.

Which design tools did you use when you were working on this project?

All sketches were made manually, then I used software to obtain exact dimensions for production

What is the role of technology in this particular design?

The role of technology is not crucial for this project, all sketches were made manually, the rug was handmade using an ancient nomadic technique using only water, soap, wool, and herbs. Felted wool sheets were dyed by herbs, and hand stitched together by women artisans.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

The research was two-folds:

First, I researched the technique itself. Secondly, I researched the ancient legends of central asian nomads to come up with a new design in shyrdak technique.

The technique research included academic research about shyrdak making, traveling to Kyrgyzstan to remote mountainous region Naryn, where this technique is still kept by elder women, interviewing them, as well as participating in shyrdak making to experience and understand the technique firsthand.

The research of central asian legends included interviewing the elder women artisans in Naryn, academic research, as well as interviewing a university professor on Kyrgyz literature.

What are some of the challenges you faced during the design/realization of your concept?

The main challenge was to get the right shades to combine when dyeing wool with herbs.

How did you decide to submit your design to an international design competition?

I wanted people in the world to learn more about ancient techniques of rug making in Central Asia and nomadic cultural heritage

What did you learn or how did you improve yourself during the designing of this work?

While working on this project, I learned more about the ancient handmade rug making technique, and improved my communication skills with production company

Design Legend Interview

31 questions

I Started my professional interior designer career in 2008 worked as Freelancer, in 2012 I became a part of CALIFORNICATION company, as A head of Interior design department In 2015, I graduated from London Metropolitan…

Could you please tell us a bit about your design background and education?

I Started my professional interior designer career in 2008 worked as Freelancer, in 2012 I became a part of CALIFORNICATION company, as A head of Interior design department

In 2015, I graduated from London Metropolitan University with MA in Interior Designer

What motivates you to design in general, why did you become a designer?

I am motivated by the magic of an idea that materializes, and can make people’s life elegant, aesthetic, and functional

What do you design, what type of designs do you wish to design more of?

I design interior design projects for private and public spaces. I also love designing furniture, accessories and textiles products.

In the next year I will focus on design and production of home textile collection

What should young designers do to become a design legend like you?

My recipe is to sublimate public art that you love into your own unique design, and avoid trends. Attention to details matters.

What distinguishes between a good designer and a great designer?

A good designer creates functional and beautiful objects, a great designer creates objects that change people's lives for the better

What makes a good design a really good design, how do you evaluate good design?

I think awareness and integrity makes design very good.

When a designer consciously approaches the creation of a product and realizes how this product would affect people and the environment

What is the value of good design? Why should everyone invest in good design?

Good design is timeless. You could enjoy it for many years without loosing its value

What is the dream project you haven't yet had time to realize?

In my country, little attention is paid to retired people. They have practically no social life and no place where they can spend time and socialize. I have a dream to design a space where older people can feel themselves useful and organized workshops where they will share wisdom and experience with a younger generation, and young people will teach them how to use technologies and survive in modern world

Who are some other design masters and legends you get inspired from?

There are a lot of them, but I am mostly inspired by architects Oscar Niemeyer, Santiago Calatrava, I admire the work of Thomas Pheasant and his talent to bring his architectural background to the furniture design.

What are your favorite designs by other designers, why do you like them?

I love very much all projects of Gareth Neal - the way how he uses traditional wood techniques and makes modern unique objects.

Also, I admire the work of Marc Fish - the way how he works with technologies combining wood and resin (or acrylic) to create bionic-shaped furniture objects

What is your greatest design, which aspects of that design makes you think it is great?

Greatest design is Deceptively simple. When deep meaning is hidden behind a simple form

If you hadn't become a designer, what would you have done?

Ballet Dancer

How do you define design, what is design for you?

For me, design is mix of functionality, beauty and right solution

Who helped you to reach these heights, who was your biggest supporter?

My parents always are my biggest supporters and Casey Rutland

What helped you to become a great designer?

Learning from mistakes

What's your next design project, what should we expect from you in future?

In the future I want to create a collection of home textiles in modern ethnic style made of handmade fabric. I am planning to design bedding, blankets and home wear

What's your ultimate goal as a designer?

To solve problems and bring more aesthetics in my surroundings

How does design help create a better society?

In one way design would help reduce consumption behavior - this will positive impact the environment. On the other way designers could involve more local artisans in their projects

Which design projects gave you the most satisfaction, why?

In 2019 I developed a rug collection “Aral” for Nakta, handmade felt rug company, using as an inspiration the aerial landscape of Aral lake – disappearing lake located between Kazakhstan and Uzbekistan.

Aral lake used to be the 4th largest lake in the world, but started drying up as a result of human intervention and climate change. It caused drastic changes in the climate of the region, and influenced the ecosystem of the whole world.

Through the design of the "Aral" rug collection, I wanted to draw attention to the environmental problems in the region, and how human activities can drastically damage the Earth.

I was happy that it was chosen by Luxury magazine as ten best of Ambiente 2020.

Where do you think the design field is headed next?

I think in the IT technology

How long does it take you to finalize a design project?

Usually it take 3 to 6 months from the idea to the realization of the product

When you have a new design project, where do you start?

Usually, I start with research to find target audience and definition of the object concept

What is your life motto as a designer?

Never say never

Do you think design sets the trends or trends set the designs?

I think, the great design sets the trends

What kind of design software and equipment do you use in your work?

For most the projects I use Autocad, SketchUp and Photoshop

What is the role of the color, materials and ambient in design?

I believe, that material has an important role in design.

When I choose natural materials for my projects, I always try to leave their natural color

When you see a new great design or product what comes into your mind?

I wish I created it )

Who is your ideal design partner? Do you believe in co-design?

I do believe in co - designing and I had a few collaboration project

It is wonderful when people work as a team and each brings his or her own idea to create a great product

Which books you read had the most effect on your design?

Andrew Shea «Designing for social change»

Tim Brown «Change by design»

What is your favorite color, place, food, season, thing and brand?

My preferences in colours change every season,

My favourite place is the Victoria and Albert Museum in London,

Favorite food - vanilla ice cream,

Favorite season - spring,

Favorite thing - my smartphone,

Favorite brand - Vitra

When you were a little child, was it obvious that you would become a great designer?

My parents had no doubts about my future profession, as I would always create something as a child – from drawing, building houses, and decorating everything around me.

Designer Interview

26 questions

I am grateful that my parents supported my early interest in drawing and spotted my passion for beauty watching how I built houses for my dolls, animals, and painted everything around me.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I am grateful that my parents supported my early interest in drawing and spotted my passion for beauty watching how I built houses for my dolls, animals, and painted everything around me. They inspired me to pursue art professionally at the age of 12, when I entered an art college at the age of 12 in Kazakhstan. By the time of graduation, my passion for art crystallized in a decision to study interior design, so I focused on it in my undergrad. In 2015 I built on my education my obtaining MA Interior Designer from London Metropolitan University.

Can you tell us more about your company / design studio?

Design studio «Marina Begman Design» has been successfully working for 11 years and is engaged in the development of private and public interior projects around the world. Our interior projects always include the design and production of furniture and home accessories. In our projects, we prioritize engaging local suppliers and producers.

What is "design" for you?

Find an elegant and smart solution, using design thinking.

What kinds of works do you like designing most?

I love combining different textures and colors of textile in interior design.

What is your most favorite design, could you please tell more about it?

In 2019 I developed a rug collection “Aral” for Nakta, handmade felt rug company, using as an inspiration the aerial landscape of Aral lake – disappearing lake located between Kazakhstan and Uzbekistan.

Aral lake used to be the 4th largest lake in the world, but started drying up as a result of human intervention and climate change. It caused drastic changes in the climate of the region, and influenced the ecosystem of the whole world.

Through the design of the "Aral" rug collection, I wanted to draw attention to the environmental problems in the region, and how human activities can drastically damage the Earth.

What was the first thing you designed for a company?

My first collection of handmade rugs is called “Steppe" made for Constella brand – a chain of luxury stores in Kazakhstan. Each rug design depicts beauties of Kazakhstani steppes in different seasons. In this collection, I used national nomadic ornaments in a modern way. Felted wool was hand stitched in a way to bring the best our of wool texture, and dyed using natural ingredients such as tea leaves, herbs, or onion peels.

What is your favorite material / platform / technology?

I love working with natural materials such as wood, stone, felted wool etc. It is incredible how manual labor and proper design can take out the best textures from ordinary natural materials we are so used to.

When do you feel the most creative?

My favourite time for creation is late after working hours, when all meetings are over, and there is nothing to distract me from immersing in my thoughts and ideas

Which aspects of a design do you focus more during designing?

I prioritize functionality and the philosophy when creating а design concept. I always keep in mind how this object can simplify the user’s life and what impact it will have on environment

What kind of emotions do you feel when you design?

I fill up with excitement and joy, when I find the best solution and visualize the finished object or interior, and how people will feel when interacting with my design

What kind of emotions do you feel when your designs are realized?

The feeling of a miracle from how your thoughts and ideas in combination with human labor were realized in a physical object and also happiness when you receive positive feedback about the design

What makes a design successful?

Combination of functionality, philosophy, aesthetics and sustainability

When judging a design as good or bad, which aspects do you consider first?

The balance between functionality and beauty

From your point of view, what are the responsibilities of a designer for society and environment?

I believe that every human should be aware of the responsibility towards environment and society

I think a designer should keep in mind sustainability of the used materials, that will serve for many years and will not pollute the environment. And also supporting local artisans is important

How do you think the "design field" is evolving? What is the future of design?

I think, in the IT technology sector

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

In February 2020, with my partner Nakta company, I took part in the Ambiente exhibition in Frunkfurt, Germany, where we presented a collection of handmade nomadic rugs - Shyrdaks. A Shyrdak making is an ancient technique of nomadic people in Central Asia, that was used for my modern designs. We had a many positive feedbacks from potential customers and media

Next year we are planning to participate in Maison & Objet Paris

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

I was born and raised in a southern Kazakh, my city surrounded by incredible pure and virgin nature, heavenly mountains, pristine lakes and waterfalls, and by endless steppes in the north of the country. Nature is always my biggest inspiration when I feel stuck. Its grandeur and beauty in everything from the landscape to a small stone of incredible shape and texture is my endless source of inspiration.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would describe my style as modern - ethnic.

I am from Central Asia - a region with a huge cultural and historical heritage and traditions. I always try to research the ancient techniques to reinterpret them in modern design

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I was born and raised in Kazakhstan - a country with a great cultural nomadic heritage. This is of great importance for my design, the combination of colours in traditional objects, the use of natural materials and unity with nature

Living in Kazakhstan helps me to use in my design the heritage I grew up in. I can create a unique product based on the culture and traditions of the past with the use of modern technologies, that is appreciated all over the world. On the other hand, people who live in my country value more western manufacturers, and less the local producers and artisans

Can you talk a little about your design process?

Firstly, after briefing with the customer, I do my research to find my target audience and define the concept of the project

Then, the most exciting part begins – sketching. I usually do it by hand and in any convenient place.

After finding the right shape, the sketch is transferred to the computer where all sizes and details are worked out

Further, all the information with exact dimensions and 3D model is transferred to production

Can you describe a day in your life?

Coffee, coffee and more coffee

From your perspective, what would you say are some positives and negatives of being a designer?

I think, that my profession has more positive aspects than negative ones.

First of all, most often designers are people who absolutely love their job. For me it is a great happiness to create new objects and an environment, improve people's lives by making it comfortable and aesthetic.

The negative side for me is that customers are not always completely trustful, we have to defend our point of view and "fight" for our ideas

How long does it take to design an object from beginning to end?

Usually, it takes 3 to 6 months from the idea to the realization of the product. Most of the time spend on research and production

Who are some of your clients?

I was lucky to work with Nakta Rug Company, that started from friendship and then mutual vision for a greater product.

What type of design work do you enjoy the most and why?

I take great pleasure in the process of starting production, when you can feel how your sketches and ideas gradually materialize

What are your future plans? What is next for you?

I have an idea for creating a collection of home textile line according to my design made of handmade fabric by artisans from Central Asia

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The design interview data shown in our design interview page with Marina Begman regarding Umai Rug comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.