Interviews with Pin Shuan Chen

I graduated from Nottingham Trant University in England and My major is Illustration. Now working as an in-house designer in Aunt Stella which is a cookie and gift shop in Taiwan.

I love to draw since I was a kid, I like to imagine how things will be if I do some changes about it.

And I found out this is something let I am good at.

I would like to design some children's products since I found out I am good at children's style, and I would like to combine my illustration skill in the design.

I think people could go out and see more different things, get new thought and feedback from the outside world.

Maybe I will be a teacher or a freelance illustrator draw some picture book.

Make the world a better place, let people feel happy when they saw the design.

My family and friends, always stand by my side and give me support.

It also can be better, so it is very hard to finish it, maybe depending on the Deadline.

researching and sketching, sketching can help me find the way to the right path.

Adobe Illustrator and Photoshop, something will add hand-drawing like watercolor.

It is very important in the design, it will help people catch the story and feeling about the design.

how did this idea come out, what skill did they use?

Can respect each other and like their work, but also give comment on the design, and improve together.

Aunt Stella, born in German growing up in the US, is the real aunt for brand founder Joseph Dunkle.

As a Kindergarten teacher, she was fond of sharing her homemade recipe and handmade cookies with people surrounded. Joseph started up the first cookie store in Tokyo named after Aunt Stella since 1982 to inherit and deliver the recipe and spirit of his aunt, who’s passion of ‘Giving love and happiness to people’‘ is forever imprinted in our DNA. The recipe and gift package went so popular among Japanese that more than 80 stores have been opened up-to-date.

With the new headquarter started up in Taiwan since 1989, Aunt Stella turns a new page in the cookie business. We combined local featured ingredients with Aunt Stella homemade recipe, building-up local design and R&D team to re-package ‘love sharing and giving’ spirit with Taiwan featured and share with the world again.

Halloween cookie package, we made a paper box with house shape, and turn it to a pumpkin haunted house.

Usually, the inspiration comes from the life I live in, I will pay attention to the people and any other thing that around me, sometime an idea will just pop up. I like to go to the book store, exhibition, and other creative places, to let myself have more aways to think.