Interviews with Zhejiang Sci-Tech University

Industrial Design, Art & Design Academy, Zhejiang Sci-Tech University

choose.

Design is a very interesting job, we can create new things everyday

We will focus more on social issues, disadvantaged groups, environmental protection, sustainable development and other issues for a long time, and conduct corresponding research and product development.

I think the difference between a great designer and an good designer lies in the difference in the depth and breadth of the link between the individual and the world. Great designers have a more ambitious human perspective, and good designers can only perceive issues of general meaning such as consumption.

We believe that a design that can surpass the meaning of the product itself is superior to general product creativity. Such products are often full of spiritual connotations. This is the element we are most concerned about.

Good design is educational. It can make it easier for people to gain dignity and independence in the sense of action.

If I have time, I am more willing to do what I can for people in poverty-stricken areas, children, and old people.

I personally think that the secret of design success lies in dissatisfaction with the status quo, questioning the problem, and continuous understanding of the essence.

I like Joe Colombo, a person full of predictive thinking.

My main troubles and worries before becoming a master: First, the motivation for continuous learning, the attenuation of the original desire for knowledge, and the ability to adapt to changes in the world. The second is from compromise and abandonment in the process of operation and business.

Pay attention to new technology and combine the latest technology with traditional design thinking

Trends in the design field: artificial intelligence, algorithms and big data, and intelligent manufacturing.

When new tasks arrive, the first thing you need to do is to listen to the customer’s demands, but you must have a unique perspective on the problem, and then continue to ask questions until you find the pain point

It is best for designers not to study trends. Trends are more like necessary marketing or to persuade consumers or practitioners who are not determined. If the design imitates the trend, it will be homogenized, which goes against the purpose of the design.

Tools, we must correctly use advanced technology to ensure the efficiency and uniqueness of the design. For example, we often use parametric design to design new products to create products beyond imagination

Why is it different from other designs?

Chinese painting is a well-known art, but Chinese design is not. Many years ago, after I came into contact with industrial design in high school, I decided to abandon art and turn to design

Design is one of the ways to reorganize all kinds of information. Designers express their understanding of objects, spaces, and people by organizing information. This process is not about expressing extreme artistic self or pursuing the ultimate in technology, but integrating more. The value proposition is then expressed as a process of user thinking.

There is no favorite, as long as it is beneficial to the design, I will like it

When not working, such as walking on the street or climbing a mountain

Human behavior.

Too many factors. There are both designer’s creativity and technological progress

Innovation.Does this design have some unique ideas of the designer?

We have been exhibiting in Shenzhen for 2 years, and the next exhibition should be in Shenzhen

I like to look at a lot of things, not just professional fields. In the past few years, my design inspiration has come more from the small details in the living environment, the insight into small things, and the state of human behavior.

I am in Hangzhou, a typical humanistic city in China, with a long history and beautiful scenery. In the past few years, I have practiced the combination of traditional cultural genes and modern lifestyles in a large number of projects. Through analyzing the local humanities, nature, political and social environment, In the regional understanding and application, a better solution was found.

Design service or brand strategy

A day in life child dog employee family

In me the tiger sniffs the rose

Positive: Do well and have a high level of cognition

Negative: easy to fall into the trap of false life packaging, excessive pursuit of positioning, and loss of thinking ability

Aesthetics observation and thinking

Hand Painted.Painting is not whether the plan at this stage is good or not, but more important is the process of growth and accumulation.Hand drawing is also the most convenient.

Make good use of time fragments, don’t try to test your mind, study at any time, rest at any time, work at any time, and grasp the fleeting inspiration.

why is it like this

Enterprise. I have been in the enterprise for 7 years. I know the state of Chinese enterprises so much that I can easily get the recognition of the enterprise when I do design communication problems with different enterprises, because I will look at the problem from the other side’s point of view. , This is necessary.

Our main customers are enterprises, mainly furniture products, and some end consumers

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