Interviews with Amr Ibrahim Mousa

Amr Ibrahim Mousa is an award-winning multidisciplinary designer, architect, and visual artist based in Milan, Italy. Amr received his double bachelor's degree in "Architecture Engineering" from Greenwich University, the UK, and Modern Science and Arts University, Egypt. and a master's degree in "Architecture and Urban Design" from Politecnico Di Milano. I worked on a wide range of projects across different design disciplines worldwide, including architecture, brand identity, and product design. I run my own design business under the name of MOUSA studio.

I've always found myself interested in creating. If not design and architecture, I would be in the film industry, music, or even literature. The idea itself of making and creating something has always been my biggest passion. That's how I became a designer.

I don't have one vision or one style. There’s no optimum solution in design but to reach excellence you have to come very flexible. I use all kinds of software as long as it helps me create my idea.

I can't even describe how amazing that feels.

I like the challenges. I like to create. but when it comes to my designs; I like how they give experiences and feelings to people while seeing or interacting with one of my designs. I like the impact, that impact.

I like being a design generalist, which has made me a more confident and adaptable designer. Every design project is a new challenge that has its unique characteristics and requirements. Every new project has the opportunity to be my best design project, so I don't think I will stop. and I'll always work in every design discipline.

Fall in love with creating and let the world know.

To create the most suitable design solution with the highest consideration of its function and aesthetic values to give it the possibility of becoming timeless.

I wake up at 6 am. and design until I sleep hahaha

Reading, and seeing.

The consideration of its function and aesthetic values.

There’s no optimum solution in design but to reach excellence you have to come very flexible and have the sense to decide you have finished improving.

It's difficult to pick one.

Being an Egyptian with all this rich history has helped me a lot. I listen to all types of music. I live now in Milan, Italy.

I like blue and black. and I love football.

I believe in a hierarchical work environment. and we can consider that also co-design.

Everything. Everything is designed. From architecture to logos.

and designers have a direct impact on society.

It's important to know what other designers think of your designs.

The logo refers to the historical, architectural, and landscape characteristics of the Villa. The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.

Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.

Help in branding architectural sites like Villa Sorra.

The project started in April 2020 in Egypt and finished in June 2020 in Egypt.

It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.

To help the Villa function as a food academy.

People of Emilia-Romagna.

After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage. Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.

Name of the Villa.

Design softwares.

The Logo.

Design softwares.

After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage. Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.

The longest part was finding the perfect illustration to represent each department in the Villa.

Knowing the value it creates. and how it can inspire designers everywhere.

Reading and seeing.

No, Thank you.

"nefer" is a word in the Ancient Egyptian language that was used to represent beauty. The meaning in English is "Beautiful on the inside and the outside".

The bottle design is derived from the curved lines of the female figure; A cumulative product of her skeletal structure and the distribution of muscle and fat. The Packaging is very Iconic and identifiable. The box is a sculpture with its curved edges in a very elegant appeal with the gold typography.

The manufacturing. It is a challenge, of course.

Started: April 2020 / Design Completed: September 2020 / Location: Milan, Italy

3D-printed perfume bottles. This is when art, technology, and design are combined to create a luxurious organic piece with an inner core containing the fragrance as the body contains the soul.

To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.

Someone with an interest in heritage and with an appreciative taste in design.

The goal was to create a very Iconic and identifiable packaging. The box is almost a sculpture with its curved edges in a very elegant appeal with the gold metal typography.

The bottle design is derived from the curved lines of the female figure; A cumulative product of the skeletal structure and the quantity and distribution of muscle and fat on the body as they are typically narrower at the waist than at the bust and hips.

"nefer" is a word in the Ancient Egyptian language that was used to symbolize beauty and goodness. The exact translation of the word in English is "Beautiful on the inside and the outside".

Design softwares.

The bottle shape.

Anas Belekhbizi.

3D-printed perfume bottles.

Historical research on Egypt.

To create a luxurious and sophisticated product, package, and brand. starting from picking a name and to manufacturing.

Knowing the value it creates. and how it can inspire designers everywhere.

Reading and seeing.

No, Thank you.

Sakakini Palace (Qasr Al Sakakini ) is a late 19th century palace owned by Gabriel Habib Sakakini Pasha. The building is located on the square of the same name in Cairo, Egypt. The building is covered with floral and vegetal decorations of the Italian Rococo type, over 300 statues are placed inside and outside the residence.

The task was to create a luxurious and sophisticated product, package, and brand. It will promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

The manufacturing. It is a challenge, of course, but the dome will be handcrafted by the skillful men of Khan el-Khalili in Cairo, saving their dying industry and making each piece unique for its owner.

Started: Jan 2022 / Design Completed: Feb 2022 / Location: Milan, Italy

The project is a national project for Egypt to save its forgotten architectural treasures, like the Sakakini palace, as it is a way of raising funds for the abandoned palace to start a restoration project on it so the country can save this architectural masterpiece, by selling this luxurious fragrance to the wealthy of Egypt and the world who would love not only to visit the palace but also wants the palace to visit them in their homes.

Still to be determined.

To promote Egypt's forgotten architecture and help save this rich heritage through the profits of the sales.

Someone with an interest in heritage and with an appreciative taste in design.

It solves a national problem.

Same name as the historical palace.

Design softwares.

The magnetic dome on the top of the bottle is the exact dome from the Sakakini Palace with its glorious rococo features as the intent is to remind people of the beauty of this abandoned building in a touchable way.

Glass bottle with a metal dome on top, small replica from the Sakakini Palace, gold blasted or silver blasted.

Academic research, branding, and product design as ways of saving heritage.

Manufacturing is a challenge.

Knowing the value it creates. and how it can inspire designers everywhere.

Reading and seeing.

No, Thank you.

Amr Ibrahim Mousa is an award-winning multidisciplinary designer, architect, and visual artist based in Milan, Italy. Amr received his double bachelor's degree in "Architecture Engineering" from Greenwich University, the UK, and Modern Science and Arts University, Egypt. and a master's degree in "Architecture and Urban Design" from Politecnico Di Milano.

I've always found myself interested in creating. If not design and architecture, I would be in the film industry, music, or even literature.

The idea itself of making and creating something has always been my biggest passion. That's how I became a designer.

I create award-winning designs, architecture, strong brand identities, and innovative products.

The desire to create something with lasting value is what I'm trying to do in every design project.

The attention to detail.

To create the most suitable design solution with the highest consideration of its function and aesthetic values to give it the possibility of becoming timeless.

Bad design costs you even more as you lose the trust of your user.

I like being a design generalist, which has made me a more confident and adaptable designer.

I don't mind working on any project.

Every design project is a new challenge that has its unique characteristics and requirements. Every new project has the opportunity to be my dream design project.

I don't have one vision or one style. There’s no optimum solution in design but to reach excellence you have to come very flexible.

I like the Great Pyramid of Giza by Hemiunu (fl. 2570 BC).

It's difficult to pick one design and call it the greatest.

Let your eyes teach you.

I'd become a film director, musician, or novelist.

Everything. Everything is designed. From architecture to logos.

My parents.

I like the challenges.

I never felt I had obstacles, not because I didn't have any, of course, I did.

It's because I don't care. I just move on. I don't restore these memories in my head.

It's the process anyway. The process to success.

Make it clear, beautiful, and functional.

I'm exploring now a new design discipline.

Leaving a signature on earth with good and beautiful designs.

When it comes to my designs; I like how they give experiences and feelings to people while seeing or interacting with one of them. I like the impact, that impact.

Everything. Everything is designed. From architecture to logos.

Designers have a direct impact on society.

Research about architecture, branding, and heritage.

All of them.

We need more good designers in the right positions.

I see improvements. I'm hoping for the best.

It differs.

"Let come what may."

As I said before; I like the challenges. I like to create.

Both have an effect on one another.

Designers need to take advantage of that and consider technology as a teammate, not a threat.

I use all kinds of software as long as it helps me create my idea.

Psychological, environmental, and functional.

I want people to be culturally aware and to be able to differentiate between good design and bad design.

The consideration of its function and aesthetic values.

I believe in a hierarchical work environment. and we can consider that also co-design.

All types of people inspire me.

History books are a great source of inspiration.

Consistency and passion for trying new things.

Leonardo Da Vinci.

No, It's not hard.

I like Blue, I like Black, I like Egypt, I like Koshary, I like Spring, I like Football, and no favorite brand.

When your designs get famous enough till people get surprised when they know it was you.

So you know your creations are more known than yourself. I find that really funny.

Shots of espresso.

I've never felt I need to motivate myself. I love the process.

I guess yes.

Well, I hope for great beneficial creations.

I'm a designer and architect from Egypt.

Fall in love with creating and let the world know.

Amr Ibrahim Mousa is an award-winning multidisciplinary designer, architect, and visual artist based in Milan, Italy. Amr received his double bachelor's degree in "Architecture Engineering" from Greenwich University, the UK, and Modern Science and Arts University, Egypt. and a master's degree in "Architecture and Urban Design" from Politecnico Di Milano.

MOUSA studio is an award-winning multidisciplinary design studio specialized in creating innovative, iconic, and memorable designs of architecture, interiors, brand identity, and product design. Founded by Amr Ibrahim Mousa.

Everything. Everything is designed. From architecture to logos.

and designers have a direct impact on society.

I like being a design generalist, which has made me a more confident and adaptable designer. I don't mind working on any project.

It's difficult to pick one.

Brand Identity.

I like 3D-Printing

With a challenging situation of solving a design problem.

To create the most suitable design solution with the highest consideration of its function and aesthetic values to give it the possibility of becoming timeless.

I can't even describe how amazing that feels.

The highest consideration of its function and aesthetic values gives it the possibility of becoming timeless.

Function + Form

Everything. Everything is designed. From architecture to logos.

and designers have a direct impact on society.

Technology.

Dubai Expo. Last November.

Next should be in Italy.

Everything.

I don't have one vision or one style. There’s no optimum solution in design but to reach excellence you have to come very flexible.

Milan, but I'm from Egypt. I believe yes. Being an Egyptian helped me a lot.

On different scales and projects.

Portfolios say a lot.

I don't have one process, but it always starts with reading and understanding.

My desk, lighting, sofa, bookshelf, and an A' design award trophy.

I wake up at 6 am. and design until I sleep hahaha

One thing at a time.

Constant learning is one of the positives and subjectivity is one of the negatives.

The desire to create something with lasting value is what I'm trying to do in every design project.

Design is basically problem-solving.

I use all kinds of software as long as it helps me create my idea.

I start by doing what's necessary, then what's possible.

It differs.

How to stay focused?

It was a project on Egyptian banknotes.

Architecture firms, advertising agencies, and individual professionals.

The brainstorming. Possibilities are always endless.

I like being a design generalist, which has made me a more confident and adaptable designer. I don't mind working on any project.

Both ways.

Yes, Let me surprise you.

amritect.com

Instagram.com/amritect

I'm a designer and architect from Egypt. I love creating great designs.