Interviews with Shinjiro Heshiki

I was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he learned to design restaurants, retail stores, apparel stores, and houses.

I moved to Los Angeles LA USA in 1991.

While living in the U.S., I worked as a bartender and club manager, while working in design for a living.

This background in restaurants seems to have enhanced his design communication.

And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture.

Ever since I was in junior high school, I disliked the white light of fluorescent lamps and changed the color temperature of the lights in my room to warmer colors or arranged them in an indirect lighting style. I was particular about color temperature and thought that the city would be more beautiful if inorganic fluorescent lights were eliminated from the city.

Perhaps it was around this time that I began to think about design.

zonning design.

I imagine my client's fan customers increasing and being pleased by the work I design.

When I was living in the U.S., it became difficult to make a living by design alone, so I started working as a waiter and bartender in restaurants, and was eventually accepted as a general manager, which helped me develop my communication skills through the hospitality industry.

Since I entered the store design industry in Tokyo, the restaurant industry in the U.S., the IT industry, and then the IT industry back in Okinawa, I feel that the restaurant industry and the IT industry in between were barriers I needed to overcome to broaden my sense of values in a positive way.

Leisure facilities and leisure park-type cemeteries for the elderly.

There are no shortcuts in design.

If you love designing, keep doing it.

Just be yourself.

If you keep thinking, ideas will come to you in your dreams. Don't forget to take notes on them.

Mostly, I play with my children.

Since I am more concerned with my own design style, I don't really care about the latest design trends.

If I do care, it is about 10%.

I pursue designs that will still be beautiful 100 years from now rather than reflecting the current season's trends.

Generally speaking, it is difficult to identify them because the best design is one that is so natural that you do not feel that it has been designed.

When the construction site is handed over and people enter the restaurant or store and it functions.

I have't found yet.

PHILIPPE STARCK

From "anticipation" to "joy".

Until (excitement) turns into (smile)

From "anticipation" to "joy".

Until (excitement) turns into (smile)...

Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Our concept is to "design hospitality spaces" based on human psychology, and we create ideal spaces by solving problems through design and giving shape to our clients' ideas.

Hospitality is born when the client feels comfortable.

We believe that hospitality is born when our clients feel comfortable, and we believe that having a "spirit of hospitality" and a "spirit of compassion," thinking about the other person's feelings first even if it is just a small thing, and always thinking and acting in a way that can create resourcefulness in everything we do, will lead us to become "workers" and "design hospitality.

Our philosophy is to provide support from design concept planning and design to design supervision during the construction period to create spaces that positively affect the vision, thoughts, and psychology.

One of the benefits we have realized from winning awards is that as we receive more and more awards, we have gained more confidence in our designs, and for most projects, we are now able to leave the design completely up to the client. These days, most of our clients ask us to do whatever design they want, as long as it is within budget and other constraints. By having more freedom in design, we are able to provide unique and high quality designs, which in turn leads to another award, which is a good spiral for us to work in.

It could also help to motivate client companies internally.

Pineapple Pirates.

A space that is exciting from the moment you enter the store, and that can be enjoyed by a wide range of children and adults alike.

This project is a facility linked to the winery that won the Silver Award last year.

Right now, we are still working on another facility. We expect all construction to be finished by the end of 2023.

One month into conceptual design planning.

2 months for basic design planning.

1 month for implementation design planning.

Total 4 months

It was decided to pursuit an inspiration by us.

This in not sales product.

We wanted to create a design that as many customers as possible from all over the world would want to come and see.

Nothing in particular.

Tourists visiting Okinawa

MICE

Client decided the name of store.

Nothing unusual is used.

Expand your field of vision by design.

We collaborated with an art concrete specialist to create the pineapple-shaped reliefs we used on the floor and walls.

None at the time.

None at the time.

As is always the case, we struggled with our collaborators to make it happen.

We entered the A' Design Award for the first time last year and were able to win the silver award, which pleased the client, so we continued to enter the competition this time.

I always learn a lot about lighting effects as it varies from site to site.

That's all. Thank you very much.

I was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he learned to design restaurants, retail stores, apparel stores, and houses.

I moved to Los Angeles LA USA in 1991.

While living in the U.S., I worked as a bartender and club manager, while working in design for a living.

This background in restaurants seems to have enhanced his design communication.

And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture.

Ever since I was in junior high school, I disliked the white light of fluorescent lamps and changed the color temperature of the lights in my room to warmer colors or arranged them in an indirect lighting style. I was particular about color temperature and thought that the city would be more beautiful if inorganic fluorescent lights were eliminated from the city.

Perhaps it was around this time that I began to think about design.

At first, I wanted to become an architect building skyscrapers, but I found it difficult to design everything on my own, so I chose store design.

I am currently designing spaces for commercial facilities (restaurants, bars, cafes, clinics, retail stores, etc.), offices, residences, gardens, etc. In the future, I would like to work on urban space design, resort facilities for the elderly, and park-like tombs, which I am interested in.

Just be yourself.

A good designer is one who creates a design with the customer in mind, and a great designer is one who can create a happy future for the customer.

Generally speaking, it is difficult to identify them because the best design is one that is so natural that you do not feel that it has been designed.

Because design can lead to people's happiness.

Home for my Family

I can't disclose that.

Psychology and Communication Skills

Masami Matsui

PHILIPPE STARCK

Soft design

Each design we create at Conception is like a child being born, so it is difficult to decide on the most fabulous one because each one has its own great qualities.

Traveling.

Seeing, hearing, touching, and eating good things

Restaurant owner

A guide leading to the goal

Clients that I have been connected with since I returned to Okinawa from the U.S.

When I was living in the U.S., it became difficult to make a living by design alone, so I started working as a waiter and bartender in restaurants, and was eventually accepted as a general manager, which helped me develop my communication skills through the hospitality industry.

I don't know if it was an obstacle or not, but since I entered the store design industry in Tokyo, the restaurant industry in the U.S., the IT industry, and then the IT industry back in Okinawa, I feel that the restaurant industry and the IT industry in between were barriers I needed to overcome to broaden my sense of values in a positive way.

It depends on the situation.

A few projects are in progress.

One of them is a continuation of the Nago Pineapple Park project that we are submitting this time, and we are currently working on two more projects, one of which will be completed in August, and the other is the design of a factory restaurant space where a brandy brewing machine made from pineapples will be located and can be viewed from the bar lounge.

This space is being designed to be unique in the world.

The space scheduled to open next year will be an entertainment restaurant designed to be the center of the Nago Pineapple Park. It will be designed to be a space that can be enjoyed by both adults and children.

I believe that life is a relay that connects us to the next generation.

We just do what we can do now.

Design that expands your horizons. Design that exceeds expectations

I believe that the power of design can lead people to their goals without stressing them out and without making them aware of it.

Regional vitality

I have yet to find a project that I am satisfied with.

Collaboration with IT and game industries.

In the case of my company, Conception, it takes 3 months to a year.

See Location and site check

Eliminating the concept of normal

The designs

Enhancing the design system

Speed up the process

vector works　CAD

Illustrator

Psychological manipulation

Problem-solving design

Stimulation, further evolution of myself

I beleave employees who work for our company

I have no idea

Contemporary natural

Experience in other industries

No change in particular.

Blue gray, Home, Lamb, Spring, I'm not particular about things or brands.

Broke the sprinklers and flooded the entire building.

An environment where you can make time for yourself.

A thousand years in the future, we will live in a world where human bodies will not be necessary. It will be the virtual space world of the movie Matrix.

However, I wish that even in the virtual world, designers will be needed.

We believe that the reason why Conception has always been able to satisfy our clients is because we value the following points.

In order to remain a one-of-a-kind design firm, we pursue original design techniques that no other design firm can imitate.

・The first, color coordination.

The first is color coordination. Based on European colors, we use a combination of neutral and gentle colors for aging paint and accent colors.

・Second, lighting planning.

Rather than using the usual Japanese manufacturers' products, we are conscious of creating an original lighting space by purchasing and using lighting fixtures from inside and outside Japan.

・Thirdly, we are particular about the design of doors and windows.

Considering the importance of connection design, windows and doors are very important factors that connect "space" and "space". A well-designed window or door will give you a wonderful finish that is different from others.

・Fourthly, greenery design plan, iron and other fixtures plan.

This is very important. Although it is often put off due to budgetary considerations, it is recommended to plan for it from the beginning.

Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Our concept is to "design hospitality spaces" based on human psychology, and we create ideal spaces by solving problems through design and giving shape to our clients' ideas.

Since elementary school, I have disliked the bright colors of white fluorescent light bulbs, and I was the kind of kid who replaced the light bulbs in my house by myself and made indirect lighting with them. I think I wanted to be a designer from that time.

Conception is a no other DESIGN BRANDING OFFICE Which offers ideal space For your Life & Business with hospitality mind.

Design is a magical tool that can unconsciously change people's lives in a positive and enjoyable way.

Hotels, Hotel Restaurants

Bar and Resutaurant

Because it is important to have a lighting design plan that soothes people's fatigue and mind.

Cosmetics retail store.

Fusion of Wood and Metal.

When a design idea comes to mind.

For zoning plans.

It depends on situation.

The feeling of handing over a child from a foster parent to a biological parent.

Relationship of mutual trust.

Lighting, color, shape, cost, all in balance.

Use human psychology.　In the case of residential design, it is possible to create a peaceful life. In the case of commercial space design, it is possible to stimulate economic activity.

More design from real space to virtual space.

The last exhibition was held in Naha City 15 years ago.

No plans for the next exhibition.

Traveling, watching movies.

Colonial Style Design

Designs that are still innovative after 100 years.

I live in Okinawa Prefecture, Japan.

I don't feel any disadvantages.

The advantage is the flexibility of colonial culture.　

I'm running a business.

compatibility

Plane plan → Lighting plan → Design contents pickup → Material selection → Create CG

Sofa

Key Chains

Table

Watches

Bags

Pass Point

You can improve your sense of style by seeing a lot of art, music, architecture, and real things.

Since I am always seeking and searching for something to discover, I notice a lot, but on the other hand, I may not feel rested as often as I would like.

Attention to lighting design

Attention to the design of doors and windows

Considering the importance of connection design, we consider windows and doors to be very important factors that connect space to space.

Attention to green planning

communication skills

i pad Applications Concept Stitch Pinterest etc.

Using Google Calendar.

1 month to 6 months

What does design mean to you?

design mistakes

Restaurant owners, retail store owners, companies that commissioned office design, people who commissioned house design

I enjoy when the CG perspective is completed.

Because I can see the possibility of it being as good as or better than I imagined.

Collaboration with IT and game industries.

Launching a new company by developing software that can create CG perspective in an instant when requested by a customer.

A pineapple brandy brewery bar lounge planned in the same Nago Pineapple Park as the project we are applying for.

e mail or phone

None in particular.