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Golnoush Zamani and Hajar Shahsavari

IranFurniture

Interviews with Golnoush Zamani and Hajar Shahsavari

Read the interviews with Golnoush Zamani and Hajar Shahsavari: understand their philosophy, creative process and award-winning work.

Designer Profile

Designer of the Day Interview

17 questions

hajar: she majored in industrial design and as a designer, she has learned how can design helpful products for people and our society.

Could you please tell us about your experience as a designer, artist, architect or creator?

hajar: she majored in industrial design and as a designer, she has learned how can design helpful products for people and our society.

How did you become a designer?

hajar: actually, her mother discovered me and she encourage me to continue my field in arts. her mother sent her to art class when she was in childhood. also, her mother sent her to paint in high school, and after she had chosen industrial design as her major at university. Venus is her first professional design that changed her life as a designer and now she designs amazing products.

What are your priorities, technique and style when designing?

hajar: at first she researches a subject and she begins to find a better way. then, she defines a process and starts to design for that subject. after that she builds a prototype of the design in 3d software and then builds a physical prototype to evaluate the work

Which emotions do you feel when designing?

hajar: respectively, curious and excited. when her design is finished she feels successful. actually, her designs are like her babies.

What particular aspects of your background shaped you as a designer?

hajar: her curious and fighter character

What is your growth path? What are your future plans? What is your dream design project?

hajar: she wants to be among the ten most successful women in the world. she will establish her company as a designer.

she wants sustainable design to create a better world and now she is working on special projects.

What are your advices to designers who are at the beginning of their career?

Hajar: Think differently to find the best way and have a creative mind and select the path and field that you love it. Read books and watch good movies.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

hajar: she says about her feeling. she says trusting her eyes and thoughts. having said that around us there are lots of answers to solve our problems. she always finds her answer in nature. also, she thinks group work is amazing and with group we are a successful than be single work.

What is your day to day look like?

hajar: she is an owl and she loves to work until midnight or more but she has to be in turn with the world's working hours. because many peoples are early birds. so she gets up in the morning to eat breakfast after that work on my tasks and in the evening went to the gym but even day I go to the club to do her shuttle training. she is a professional athlete and she was a member of the international badminton team but these days I practice for myself. at the night she does other tasks and sometimes watches a movie or series.

How do you know if a product or project is well designed? How do you define good design?

hajar: in her opinion, a good product is one that attracts people and easier their life. she believes each product can help people's life has well designed.

How do you decide if your design is ready?

hajar: she wanst to set an example on Venus furniture. she assumed that the project was over when there were no problems after the build prototype and its problems were solved, and it was clear that it would go on the mass production for pregnant women. That was when Venus was a complete for us.

What is your biggest design work?

Venus is her biggest design work because it is her first work and it encourages her to continue her way as a designer more than before. also, this work receive many awards that one of that is this contest and I going to receive much success in the future

Who is your favourite designer?

hajar: I haven't a specific favorite designer cause there are lots of things that I can not experience and it is constantly changing which has not yet attracted my particular designer. but these days interested in Cas Holman especially her design that is named Geemo. she has attracted me so much.

Would you tell us a bit about your lifestyle and culture?

hajar: Isfahan, Iran. A city is full of historic places. she believes Living in Iran can inspire minds unbelievably. Cause you can find stories even in the details and has a lot of symbols that inspire many people in our society and international communities. so she tries to find new things and connected them To our lives.

Would you tell us more about your work culture and business philosophy?

hajar: she is interested to work with a group because she can learn new things and she would be working with a business that is so important for them creativity and teamwork.

What are your philanthropic contributions to society as a designer, artist and architect?

hajar: as a designer, she is going to design good designs for my people and help even in very small quantities to save our world. also, she hopes one day she gets a position where she can help with humanitarian projects because she really enthusiastic to do this.

What positive experiences you had when you attend the A' Design Award?

hajar: honestly, she had never thought that reaching this award. until this moment this is a part of her resume for my immigration to apply to a university.

Design Legend Interview

50 questions

they study industrial design at Isfahan Art University. They try to improve people's lives through design and bring people closer to each other.

Could you please tell us a bit about your design background and education?

they study industrial design at Isfahan Art University. They try to improve people's lives through design and bring people closer to each other. Because they believe that design not only makes human life easier and meets their needs, but also helps to improve people's behavior.

What motivates you to design in general, why did you become a designer?

Design is not only their passion but also believe that they can convey their feelings to people through design. also, they Helping humanity and feeling of having a positive effect on the world is motivated for them.

Did you choose to become a designer, or you were forced to become one?

Hajar: Actually, she had loved physics since she was childhood, but her mother sent her to painting class, and when she wanted to choose a field in high school, her mother took her to art school and she fell in love with painting at moment, and now the only way to express her feelings is through design. her mother discovered her talent.

Golnoush:t the beginning it wasn't her choice to study art. But as the time passed she could find herself in design.

What do you design, what type of designs do you wish to design more of?

Hajar: In fact, she wants to be able to products or services that can improve people's lives and bring people closer to each other, regardless of their nationality and race. This is something that is much less common in our world these days.

Golnoush: She prefers to design products or services that can change something in our world. Something useful with a real overview of the problems.

What should young designers do to become a design legend like you?

Hajar says: she believes, still has a long way to advise young people, but she believes that Everything is designed in our life. also, we are consciously designing our lives, relationship, and everything that we have connected with. So design close all of us together so we can understand each other better. This is the reason that she always looks at the environment for the first design, because the community and the environment give you the best ideas, so to become a good designer they need to look good at people's living environment first and then design.

Golnoush: Each mind has its own way to solve a problem. They have to express them and let their brain feel free to innovate.

What distinguishes between a good designer and a great designer?

Golnoush: The way they look to the world. A great designer is more curious about problems.

Hajar: It depends on how we look at the world and problems which can find the best and easiest way to solve these problems

What makes a good design a really good design, how do you evaluate good design?

hajar: She believe usability in the product is so important.

Golnoush: She level of usability in the product. The principle of the design and their real background.

What is the value of good design? Why should everyone invest in good design?

Golnoush : A good design is one that can solve a problem and help people to live better. So this is the power of a good solution.

Hajar: A good design is one that can solve a problem in addition to the visual appeal. also, can improve our society.

What would you design and who would you design for if you had the time?

Hajar: she is designing a product for children that improve relation ship between parents and them. Also she loves creating products that take people a little far away from hustle and bustle of cities.

Golnoush: She would spend her time on more smart technological devices that I'd designed for a futuristic city. Maybe in mars.

What is the dream project you haven't yet had time to realize?

Hajar: She wants to have her own design office in the future and design with her team.

Golnoush: Her dreamy project is futuristic ideation. About our future lifestyle and advanced products

What is your secret recipe of success in design, what is your secret ingredient?

Hajar: she Inspired by children's novels and her dreams. Also, when she was nervous and she thinks, can not design more, running and Badminton are the best option for her.

Golnoush: To write a story for the idea

Who are some other design masters and legends you get inspired from?

Hajar: Salvador Dali, Zdzislaw Beksinski, Henry Moore & Tony Cragg

Golnoush: She is really impressed by layer design studio products in design and by David Friedrich in painting.

What are your favorite designs by other designers, why do you like them?

Hajar: because they use feeling, creating the special idea.

Golnoush: She is interested in medical innovative ideas specially the ones that solve a problem.

What is your greatest design, which aspects of that design makes you think it is great?

Hajar:The greatest design for her are the insparations.

Golnoush: The greatest design for her are the concepts of space dining designed by layer design that are creative and futuristic for our future.

How could people improve themselves to be better designers, what did you do?

Hajar:she try to expand her viewpoint by traveling and reading books because made her to thinking.

Golnoush:They have to find their taste in design and the vision they think is good for them

If you hadn't become a designer, what would you have done?

Hajar: Firefighters or astronaut.

Golnoush: She definitely would become a doctor.

How do you define design, what is design for you?

Hajar:Design is a way to thinking and observing.also is a good way to combined art and industry.

Golnoush:design is a way of living and thinking. Design is a great mixture of art and industry. Creativity and functions to innovate new solutions.

Who helped you to reach these heights, who was your biggest supporter?

Hajar : her parents, especially her mother, and then her self-confidence.

Golnoush: Herself

What helped you to become a great designer?

Hajar: she still does not consider herself a designer because she has a long way to go to become a good designer, but some events in life made her think about design and that she can improve people's relationships with the world through design.

Golnoush: Her desire of leveling up.

What were the obstacles you faced before becoming a design master?

Hajar: Nothing

Golnoush:Nothing

How do you think designers should present their work?

Hajar:They should focus important details and Present visually.

Golnoush:They should just focus on important factors and summarise the description.

What's your next design project, what should we expect from you in future?

Hajar : she has not thought about it yet, but she is sure it will show itself to me at the right time. But now she works on a project to improve the relationship between parents and their child

Golnoush: Much more new medical devices that face our real needs in our world.

What's your ultimate goal as a designer?

Hajar: Creating a better world by design

Golnoush: To help humanity and be effective.

What people expect from an esteemed designer such as yourself?

They think To do my best for each project.

How does design help create a better society?

Golnoush: Innovative design in user friendly and simple to understand. It can improve the quality of life in society.

Hajar: Design helps us engage, it keeps us connected to the world, it helps us navigate our way through physical and digital spaces.

What are you currently working on that you are especially excited about?

Hajar says: she is learning UI & UX professionally.

Golnoush:On a new line of interactive home appliances.

Which design projects gave you the most satisfaction, why?

Golnoush: The projects that meet the real needs in our world or future.

Hajar:The project that get acquainted with new things and interesting designs

What would you like to see changed in design industry in the coming years?

Golnoush: To see less copies of the media and designers really spend time to upgrade their ideas.

Hajar: Materials because there are many materials, such as plastics, that are damaging the environment

Where do you think the design field is headed next?

Golnoush:To combine much more with technology and business that art.

Hajar:It is too hard to predictied for her .

How long does it take you to finalize a design project?

Golnoush: It mostly takes 2_5 month to complete a big project.

Hajar:between 3_5 month to complete her project.

When you have a new design project, where do you start?

Golnoush:First with understanding details and the user research and market research.

Hajar:First with understanding and research thet helps her to understand their audiences. then I design for them

What is your life motto as a designer?

Golnoush: New design, new era

Hajar:combine art and Industry

Do you think design sets the trends or trends set the designs?

Golnoush:Solidworks. Keyshot. Adobes

Hajar: Adobes,rendering,3d modeling

What is the role of technology when you design?

Golnoush:The design is just not about forms. Sensing is more important than any time. So colors and the touch of material are getting bolder.

Hajar: Is this technology suitable at this time or not?

What kind of design software and equipment do you use in your work?

Golnoush:How is this could solve a problem.

Hajar:how is this could improve human life or How is this work?

What is the role of the color, materials and ambient in design?

Golnoush:The design is just not about forms. Sensing is much important that anytime. So colors and the touch of material is getting more bold.

Hajar:Is this technology suitable at this time or not?

What do you wish people to ask about your design?

Golnoush:How is this could solve a problem.

Hajar:How is this work or How is this to human's life?

When you see a new great design or product what comes into your mind?

Golnoush: What is the mindset of the designer? How is her/his opinion on the world.

Hajar:her/his opinion and inspiration important for me.

Who is your ideal design partner? Do you believe in co-design?

Golnoush:This is absolutely her first choice. She wonders to work with Elon musk one day.

Hajar: Definitely yes because teamwork motivates her, she wonders to work with Elon musk one day.

Which people you interacted had the most influence on your design?

Golnoush:Her design manager in Entekhab design center.

Hajar: her mother

Which books you read had the most effect on your design?

Hajar : Design by nature by Maggie Macnab

Encyclopedia of Art by Ruyin Pakbaz

Encyclopedia of Symbols and Signs

Golnoush:Creative confidence by David kelly and Tom kelly.

How did you develop your skills as a master designer?

Golnoush: Spending more time for herself and source of inspiration.

Hajar:spending more time to herself to learn new things .

Irrelative of time and space, who you would want to meet, talk and discuss with?

Hajar: Alien & The people of ancient Egypt

Golnoush: Elon musk

How do you feel about all the awards and recognition you had, is it hard to be famous?

Hajar: Yes because you become a role model in society and it is so important that you are efficient

Golnoush: It is hard to be efficient, not famous.

What is your favorite color, place, food, season, thing and brand?

Hajar says: Egypt and southern Iran, Hamburger, spaghetti, Winter

, Sport clothing, Yonex, Zara, and Nike

Goinoush: White. Spring. Steak. Beaches

Please tell us a little memoir, a funny thing you had experienced as a designer?

Golnoush: She has a memory of a time when there was a fast prototyping competition and she had to make something less than one minute with trashes.

Hajar: When she wanted to send my first idea to a contest and I did not know how to a correct presentation, I just described my design with the text

What makes your day great as a designer, how do you motivate yourself?

Golnoush: When she feels she could have one step forward.

Hajar: By traveling and shopping

When you were a little child, was it obvious that you would become a great designer?

Hajar says: No, in fact, when I was a child, I dreamed of winning the Olympics and I am still fighting for this dream, but besides my sport, I dream of being a professional designer.

Golnoush: No

Sarvenaz says: No, but she thought he could go to a field that could influence the lives of others with his creativity.

What do you think about future; what do you see will happen in thousand years from now?

Golnoush: Space traveling. Multiplanet species

Hajar: she thinks everything will be working with high machines and robots

Please tell us anything you wish your fans to know about you, your design and anything else?

Golnoush: Find yourself

Hajar: Bleave yourself and do the things you love

Designer Interview

38 questions

Hajar: she was graduate from painting at art school and then chose to study industrial design at the art university of Isfahan. because she wants to Combine emotions in painting into products.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Hajar: she was graduate from painting at art school and then chose to study industrial design at the art university of Isfahan. because she wants to Combine emotions in painting into products. she tries to improve people's lives through design and bring people closer to each other.

Golnosh: She has been graduated from the art school in graphic design and was massively interested in art history. She had a unique overview of graphics but wanted to experience a new field that's why she has chosen industrial design at the art university of Isfahan.

What is "design" for you?

Golnoush: design is a way of living and thinking. Design is a great mixture of art and industry. Creativity and functions to innovate new solutions.

Hajar: Design is not only their passion but also believe that they can convey their feelings to people through design.

What kinds of works do you like designing most?

Golnoush: She is deeply passionate about futuristic medical design. Products and services. She is working in a branch of design that can save humanity and help people to live better.

Hajar: she wants to be able to design things that can improve people's lives and bring people closer to each other. actually, design is a way that we can create better communication between people.

What is your most favorite design, could you please tell more about it?

Golnoush: Her favorite design is the wearable diabetes patches that stick to the body and can monitor and inject the dose of insulin automatically.

Hajar: her favorite design, it's not very clear, there have been many designs that interest her but these days I really fond of to sustainable design to help to our environment.

What was the first thing you designed for a company?

Golnoush: her first design goes back to 3 years ago when she was passing her internship in a toy company. She was working on a toy for 3_5 years children for color recognition.

Hajae: her first design goes back to 3 years ago when she designs Venus with her best friend golnoush.

What is your favorite material / platform / technology?

Golnoush: her favorite material is stone. Her favorite platform is Ethereum cryptocurrency. her favorite technology is biotechnology.

Hajar: her favorite materials are wood and biomaterial. her favorite platform is Samsung health. her favorite technology is biotechnology.

When do you feel the most creative?

Golnoush: As she is working as a team for finding a solution she feels the most creative.

Hajar: when she is working as a team to find a solution.

Which aspects of a design do you focus more during designing?

Golnoush: benchmarking and ideation are the longest steps in her design process

Hajar: Research problems in society and ideation

What kind of emotions do you feel when you design?

Golnoush: She feels she is useful while designing.

Hajar: she feels the power

What kind of emotions do you feel when your designs are realized?

Golnoush : Feel of success

Hajar: feel power and success

What makes a design successful?

They think of Solving a real problem. Help humanity.

When judging a design as good or bad, which aspects do you consider first?

Golnoush: The usability and the necessity of the design

Hajar: how does it help people? and necessity of the design

From your point of view, what are the responsibilities of a designer for society and environment?

Golnoush: considering the reality of the design brief and finding the most effective way to solve it

Hajar: Find the most effective way to prevent environmental damage

How do you think the "design field" is evolving? What is the future of design?

Golnoush: She thinks design will empower by science and technologies much more than before.

Hajar: She thinks design will Combines with technology and reduces the use of physical products

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

They have Participated in Dubai design week 2020.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

Golnoush : She mostly finds her creative idea of her normal conversations with her friends.

Hajar: she mostly finds in her dreaming and child's novel

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Golnoush: her approach is much focused on minimalism in appearance and usability in functions

Hajar: simple and helpful

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

they live in Isfahan, Iran. A city is full of historic places. Golnoush believes Living in Iran can inspire minds unbelievably. Cause you can find stories even in the details and Hajar believes that Iran has a lot of symbols that it inspires many people in our society and international communities. so she tries to find new things and connected them To modern societies.

How do you work with companies?

Hajar: I will work with a company that doesn't stop my creativity and works with an active group.

golnoush: Right now she is working with a company that works on home appliances. She is working on the laundry products.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Golnoush: The best way is the close links. Asking the other employees to introduce the new designers.

Hajar: She does not have an exact idea, but it is better to see their creativity

Can you talk a little about your design process?

Golnoush: First should complete the design brief and start search about the user and other benchmarks. Then the ideation step and fast prototyping for upgrading the design

Hajar:First should complete the design brief and search about Things that can be inspired.then search about the user . after that the ideation step and fast prototyping for upgrading the design.

What are 5 of your favorite design items at home?

Golnoush: Smart TV. Persian carpet.Tall door cabinet. Stickers. Bed

Hajar: the bed. Bathroom, library especially children's novels, flower pot

Can you describe a day in your life?

Golnoush: She is spending most of her time at work. Working on new projects.

Hajar: She tries to exercise every day and working on a new project besides working on her thesis.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Golnoush: To find their deep desire to design. Not just something they are good at. But something they think is right to work on .

Hajar: Think different and positive and select the path and field that you love it. Read books and watch good movies

From your perspective, what would you say are some positives and negatives of being a designer?

Golnoush: Working long hours on your pc is the biggest problem of a designer. But the positive point is the different mindset you have among other people.

Hajar: Do not work on their design constantly. Sometimes it is better to leave your design to find a solution from your environments

What is your "golden rule" in design?

Golnoush: Usability

Hajar:Usability and Useful

What skills are most important for a designer?

They think Being updated in technology and being an expert in some softwares.

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

They use group brainstorming for ideation And turn it into 3D modeling then solid works and keyshots for presentation.

Designing can sometimes be a really time consuming task, how do you manage your time?

They think asking and sharing is essential in these situations.

How long does it take to design an object from beginning to end?

They take a couple of months (2_5 months)

What is the most frequently asked question to you, as a designer?

Golnoush: Design me a logo

What was your most important job experience?

Goloush: Working in a massive holding named Entekhab Group

Who are some of your clients?

They do not freelance work

What type of design work do you enjoy the most and why?

Golnoush: The ones with a right and clear purpose. Cause they are more creative and useful.

Hajar: Designs that lead to a specific goal and are effective

What are your future plans? What is next for you?

Golnoush: To design more futuristic medical devices for our future

Hajar: to design more products that improve people's lives and help to the environment

Do you work as a team, or do you develop your designs yourself?

they work as team.

Do you have any works-in-progress being designed that you would like to talk about?

Hajar: Recently She is working to improve parent-child relationships through play.

Golnoush: Recently She is working on some small health recognition devices.

How can people contact you?

Hajar: shahsavarihajar@yahoo.com +989331339112

Golnoush: Goltoy.g@gmail.com / +989133080147

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The designer interview questions and answers published in our interview page with Golnoush Zamani and Hajar Shahsavari come from Designer Interviews, the international platform where world's top designers, star architects, creators and innovators are interviewed.