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Michele Berdugo

IsraelInterior

Interviews with Michele Berdugo

Read the interviews with Michele Berdugo: understand their philosophy, creative process and award-winning work.

Designer Profile

Design Interview

Smart City Exhibition Design · 17 questions

Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities.

What is the main principle, idea and inspiration behind your design?

Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities.

What has been your main focus in designing this work? Especially what did you want to achieve?

My objective was to create a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.

What are your future plans for this award winning design?

None...

It is a finished project.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I had to design a fair that had a specific brief: it was up to me to create a creative and unforgettable design for this years' show.

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

If there are designers who wish to get inspired by my design...they are free to do so!

Otherwise, I have no intention to reuse it nor, sell the production rights.

What made you design this particular type of work?

The topic of the fair is very trendy, environmental, green, urban.... I wanted to create a design that would offer a complete experience to the visitor.

Where there any other designs and/or designers that helped the influence the design of your work?

Yes, Vladi Brodetski who does my 3D representations. We complete each other on each project we work together.

Who is the target customer for his design?

City hall mayors , city developers.

What sets this design apart from other similar or resembling concepts?

It tells a full story! the message is extremely clear and obvious.

How did you come up with the name for this design? What does it mean?

The expo is called MUNIEXPO for exhibitions for municipalities.

The trend for these expo topics is going towards sustainability, green cities, smart cities... This is where my title comes from.

Which design tools did you use when you were working on this project?

sketch up, autocade

What is the most unique aspect of your design?

unexpected!

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

Yes

Light engineer

architect

graphic designer

What is the role of technology in this particular design?

Major role!

It is a combination of technology and row materials : led lights, specific material treatment

What are some of the challenges you faced during the design/realization of your concept?

Venues authorization for certain aspects of my design, using materials other than planned for security reasons, giving up one aspect of the design ( this was painful).

How did you decide to submit your design to an international design competition?

I felt very confident about my design and thought it should be exposed...

What did you learn or how did you improve yourself during the designing of this work?

Checking on material availabilities!!

Designer Interview

26 questions

Design has always been part of my life as my father was a designer. Becoming a designer is a natural flow in my life.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Design has always been part of my life as my father was a designer.

Becoming a designer is a natural flow in my life.

Can you tell us more about your company / design studio?

I create concepts and designs for corporate events, International fairs, trade shows etc.

I also design private events.

What is "design" for you?

Design is my way to create what does not exist! Nothing is impossible as long as you imagine it.

What kinds of works do you like designing most?

I like to design a full concept and create an experience.

When do you feel the most creative?

As soon as I decide to work on a project...I enter my own world and it happens.

Which aspects of a design do you focus more during designing?

I like to be original and therefore insist on creating different designs: definitely the originality!

What kind of emotions do you feel when you design?

passion, joy, excitement, deepness

What kind of emotions do you feel when your designs are realized?

satisfied yet anxious for it to be appreciated and approved by the client.

What makes a design successful?

Its impact on others.

From your point of view, what are the responsibilities of a designer for society and environment?

Respecting the environment and society through my Art is mandatory for 2 reasons at least:

my values as a human being

the exposure of my designs publicly and their message

How do you think the "design field" is evolving? What is the future of design?

It is growing with the different evolving mediums and medias.

We must adapt ourself and learn the new codes in order to fit our art .

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

I travel quite often, I am interested in all the trends, almost every field: museums and gallery, movie theaters, shops of all sort, people etc.

Art books, fashion, interior design, architecture, fabrics, graphics...are a great source of inspiration.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Modern, futuristic, clean, trendy.

How do you work with companies?

I am a freelancer.

I create proposals and presentations so the production company who contacted me can win the project from the client over other companies and let me design it .

It may as well happen that I am directly contacted by the client.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Projects portfolio, creativity, ability to think out of the box, awareness of the business field, ability to manage large scale budgets, team of suppliers...all these are important elements to check when hiring a designer as me!

What are 5 of your favorite design items at home?

my Eames plywood chairs, Noguchi coffee table, industrial metallic drawers board, Moroccan wooden bench, the portrait of an African woman photographed by a friend of mine.

Can you describe a day in your life?

Lots of days at home....and I love it!

I am never bored...

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

a pen, a pencil, my computer, mood board app, sketch up, art books, movies .

Designing can sometimes be a really time consuming task, how do you manage your time?

I do not!!

Being a mother and a spouse, it is problematic...

On the other hand, I can be available for a long period, when there are no events planned.

How long does it take to design an object from beginning to end?

In my case it is more about a full project: it really depends on the project scale and the limitations (authorization, venue security, budget etc...)

What is the most frequently asked question to you, as a designer?

Where do you get your inspiration from? How did you come up with this idea?

Who are some of your clients?

Event production companies, marketing and communication companies

What are your future plans? What is next for you?

Expanding my activity at an international level.

Do you work as a team, or do you develop your designs yourself?

The basis comes from me and then I polish my designs with team members.

Do you have any works-in-progress being designed that you would like to talk about?

two upcoming trade shows in October 2021

SMART MOBILITY SUMMIT

MUNIEXPO 2021

How can people contact you?

phone: +972525338259

mail: micheleberdugo@gmail.com

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The design interview data shown in our design interview page with Michele Berdugo regarding Smart City Exhibition Design comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.