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Wen Lung Cho

Taiwan (China)Graphic

Interviews with Wen Lung Cho

Read the interviews with Wen Lung Cho: understand their philosophy, creative process and award-winning work.

Designer Profile

Designer of the Day Interview

18 questions

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration for more than 20 years since then.

Could you please tell us about your experience as a designer, artist, architect or creator?

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration for more than 20 years since then.

How did you become a designer?

I have always liked drawing and design, and I naturally went into design/illustration after graduating from design school

What are your priorities, technique and style when designing?

First understand the story, communicate, determine the presentation method, and then start composing the picture according to your own life experience or collecting information from the Internet, and manually coloring

Which emotions do you feel when designing?

When I started the idea, there was a little anxiety in anticipation and excitement, and the final product made me the most satisfied and happy.

What particular aspects of your background shaped you as a designer?

The improvement of beauty and taste, because good taste creates the way you express

What is your growth path? What are your future plans? What is your dream design project?

My learning and growth process is not much different from other design peers. I don’t want to be anyone. I just want to be loyal to my own design/illustration. I hope that design/illustration will be remembered instead of an individual, and I will continue to create in the future.

What are your advices to designers who are at the beginning of their career?

Be humble and be creative

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

Fully communicate with the industry

What is your day to day look like?

Get up, drink a cup of coffee, read current affairs online and start drawing. I like to watch movies when I'm bored, getting enough sleep keeps me in a good mood all day

How do you keep up with latest design trends? To what extent do design trends matter?

For design trends I pay more attention to personal style

How do you know if a product or project is well designed? How do you define good design?

Good-looking and satisfying needs is a good design, to avoid exaggerated wrong design

How do you decide if your design is ready?

I often feel that the completed works can be added or modified, and sometimes it is a good way to listen to the opinions of trusted people.

What is your biggest design work?

The series of illustrations that Taiwan's high-speed rail opened to traffic is one of my biggest and proudest series of works, because it was selected from many illustrators, and I am currently working on ordinary creative projects.

Who is your favourite designer?

Miyazaki Hayao is my favorite master. Miyazaki Hayao has great inspiration and influence in aesthetics and protection of the earth's environment. Miyazaki Hayao is the guru I most want to talk to, but I'm glad he's still alive and well.

Would you tell us a bit about your lifestyle and culture?

Tokyo is my favorite and most inspiring city. Music is indispensable in the process of my creation. My own culture affects my creation to a certain extent. I am in Taipei, Taiwan. I am now doing design/illustration work, excellent The design of beautiful and satisfying works affects daily life and drives social progress.

Would you tell us more about your work culture and business philosophy?

Currently working alone, the most important thing in choosing a partner is someone who is sincere and willing to give

What are your philanthropic contributions to society as a designer, artist and architect?

I have done several public welfare design/illustration work. Cool for designers/illustrators working on humanitarian projects

What positive experiences you had when you attend the A' Design Award?

One of the benefits of participating in the A' Design Awards and competitions is complete freedom of creation, followed by increased visibility, and the best experience if you can win an award.

As for design awards, the biggest help for career and design skills is to gain the trust of customers. It's so cool to be the designer of the day

Design Interview

Travel and Happy Things Illustration · 19 questions

Travel and joy are conveyed through illustrations, such as the reunion of friends, the travel of one person, etc. And the colorful colors also make people feel happy.

What is the main principle, idea and inspiration behind your design?

Travel and joy are conveyed through illustrations, such as the reunion of friends, the travel of one person, etc. And the colorful colors also make people feel happy. In this series of illustrations, the use of bright colors to highlight the joyful illustration atmosphere, in the details of the arrangement of the characters, such as the joy of friends party or the joy of meeting a jazz singer on Bourbon Street, are all clever arrangements, so that readers can feel a variety of good times.

What has been your main focus in designing this work? Especially what did you want to achieve?

The current Covid-19 pandemic prevents friends from gathering and traveling abroad. Everyone has lost the freedom of social life and travel they once had. The beautiful life experience in the memory is depicted in colorful colors. Hope to breathe freely as soon as possible and return to normal life.

What are your future plans for this award winning design?

Continue to work on designing/creating illustrations

How long did it take you to design this particular concept?

The entire travel series was created in about a few weeks

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

Because of the Covid-19 pandemic preventing friends from gathering and traveling abroad, etc., reminding me of the life I once had was the origin of the concept of this creative illustration. This creative illustration was commissioned but executed with my vision

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

Yes there is production and use

What made you design this particular type of work?

My motivation for creating this series of illustrations is to hope that those who watch will feel the joy.

Where there any other designs and/or designers that helped the influence the design of your work?

Master Hayao Miyazaki

Who is the target customer for his design?

general audience

What sets this design apart from other similar or resembling concepts?

Different themes with similar but expressed human and earth environment concepts

How did you come up with the name for this design? What does it mean?

Travel is the main axis of my entire illustration, so it is directly named after travel

Which design tools did you use when you were working on this project?

hand painted acrylic paint

What is the most unique aspect of your design?

Colourful and expressive stories

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

completed independently

What is the role of technology in this particular design?

It is necessary to master the colorful color and fast drying properties of acrylic pigments

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Use your own past experience and Internet search for relevant information as a reference

What are some of the challenges you faced during the design/realization of your concept?

Modifications requested by the client

How did you decide to submit your design to an international design competition?

Received an email from the A' Design Awards Invitational Contest

What did you learn or how did you improve yourself during the designing of this work?

Design/illustration technology should be continuously observed and improved

Design Legend Interview

48 questions

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration ever since.

Could you please tell us a bit about your design background and education?

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration ever since.

What motivates you to design in general, why did you become a designer?

I love design/illustration and naturally become a design/illustrator

Did you choose to become a designer, or you were forced to become one?

I choose to be a designer/illustrator

What do you design, what type of designs do you wish to design more of?

My illustrations are of soft appeal, and all types of designs/illustrations with soft appeal would like to participate

What should young designers do to become a design legend like you?

Know why you're doing it and stick with it

What distinguishes between a good designer and a great designer?

Good designers design good works, and the works of great designers will be handed down

What makes a good design a really good design, how do you evaluate good design?

Touching people's hearts is naturally a good design/illustration

What is the value of good design? Why should everyone invest in good design?

The value of good design is to touch people's hearts, and people's hearts are the most difficult to satisfy, so design/illustration that satisfies most people's hearts is worth investing in

What would you design and who would you design for if you had the time?

Continue to travel illustration creation, and create for those who love me

What is the dream project you haven't yet had time to realize?

travel around the world

What is your secret recipe of success in design, what is your secret ingredient?

Love and research to understand is the secret

Who are some other design masters and legends you get inspired from?

Inspiration comes more from own experience and observation of the surroundings

What are your favorite designs by other designers, why do you like them?

The designer's natural and unique style is what I like, because the unique style cannot be achieved by others

What is your greatest design, which aspects of that design makes you think it is great?

Travel illustration series, completely my favorite creation

How could people improve themselves to be better designers, what did you do?

Enrich knowledge and observe all

How do you define design, what is design for you?

Design = beautiful and feeling experience, design creates beautiful feeling experience

Who helped you to reach these heights, who was your biggest supporter?

Teaching my seniors and family

What helped you to become a great designer?

Work in progress towards a great designer/illustrator

What were the obstacles you faced before becoming a design master?

The design/illustration is not understood by the other party

How do you think designers should present their work?

Participate in more competitions

What's your next design project, what should we expect from you in future?

still thinking

What's your ultimate goal as a designer?

free creation

What people expect from an esteemed designer such as yourself?

lol...I don't understand what other people expect

How does design help create a better society?

Design more works that satisfy people's hearts

What are you currently working on that you are especially excited about?

haha... not particularly excited

Which design projects gave you the most satisfaction, why?

Travel illustration series, completely my favorite creation

What would you like to see changed in design industry in the coming years?

More emphasis on design/illustrator

Where do you think the design field is headed next?

Amateurs, etc... More diverse design styles

How long does it take you to finalize a design project?

Not necessarily, it depends on the size of the case

When you have a new design project, where do you start?

Think after understanding

What is your life motto as a designer?

Become someone with design weight

Do you think design sets the trends or trends set the designs?

Trend determines design

What is the role of technology when you design?

A factor to consider

What kind of design software and equipment do you use in your work?

Hand-painted / Ai / Ps / Id

What is the role of the color, materials and ambient in design?

elements in design

What do you wish people to ask about your design?

Why have this idea

When you see a new great design or product what comes into your mind?

Why did he think of this design

Who is your ideal design partner? Do you believe in co-design?

A lot of like-minded but sometimes questionable partners. don't quite believe

Which people you interacted had the most influence on your design?

experienced senior

Which books you read had the most effect on your design?

books don't have much influence on my design/illustration

How did you develop your skills as a master designer?

Work in progress towards a great designer/illustrator

Irrelative of time and space, who you would want to meet, talk and discuss with?

future self

How do you feel about all the awards and recognition you had, is it hard to be famous?

happy. It's not easy to be famous

What is your favorite color, place, food, season, thing and brand?

green, seaside, seafood, autumn, travel, no particular favorite brand

Please tell us a little memoir, a funny thing you had experienced as a designer?

The first time I submitted a newspaper illustration, I received a notice of admission and publication.

What makes your day great as a designer, how do you motivate yourself?

Design/illustration is life, encouraging yourself should be able to achieve

What do you think about future; what do you see will happen in thousand years from now?

Continue to design and draw illustrations; live in the moment

Please tell us anything you wish your fans to know about you, your design and anything else?

I hope my illustrations make you feel happy

Designer Interview

38 questions

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration ever since.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I graduated from Taichung University of Science and Technology in Taiwan with a degree in Visual Communication Design and have been working in design and illustration ever since. Yes, I've always wanted to work in design and illustration

Can you tell us more about your company / design studio?

At present, it is a studio that takes over the case and creates designs by itself

What is "design" for you?

Colorful and everyday

What kinds of works do you like designing most?

There are not too many limitations, and it can be fully created

What is your most favorite design, could you please tell more about it?

I like the innovative style of illustration design that is different, because it is an innate talent

What was the first thing you designed for a company?

Newspaper column illustrations

What is your favorite material / platform / technology?

Favorite hand-painted acrylic paint / The exhibition hall is my favorite platform / My favorite hand-drawn technique

When do you feel the most creative?

When inspiration comes

Which aspects of a design do you focus more during designing?

Is that good enough?

What kind of emotions do you feel when you design?

Anticipation and panic

What kind of emotions do you feel when your designs are realized?

That's great

What makes a design successful?

Nice and likable

When judging a design as good or bad, which aspects do you consider first?

Good look and meet the needs

From your point of view, what are the responsibilities of a designer for society and environment?

Create good senses, good joy

How do you think the "design field" is evolving? What is the future of design?

Diversification and perverse are evolving trends today, and the future of illustration design lies in constant innovation

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

I didn't have an exhibition, it was held when the time was ripe

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

My creative inspiration comes from life experience, and I cultivate creativity by observing a variety of works

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

The participant's angle depicts viewing and highlighting the colors is my style. Depicting the daily life of modern people has made me explore this style even more. Happiness is a characteristic of my style. As for my design approach, I look around more

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Taipei, Taiwan, and it is inevitable to be influenced by culture, and the design advantage in Taiwan is that it is fully free and open without restrictions, but because of the small population, the demand is less and the scale is smaller

How do you work with companies?

The other party invites

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Communicate with each other adequately. Respect for work attitude

Can you talk a little about your design process?

After understanding the story, communicate with the inviting unit, collect information and compose the picture, color

What are 5 of your favorite design items at home?

Dog home decorations, artist prints, Yoshitomo Nara's candy cans, designer chandeliers, Japanese designer clothes

Can you describe a day in your life?

Get up, live, draw pictures, rest

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Humble attitude, full of creativity

From your perspective, what would you say are some positives and negatives of being a designer?

It is very positive to encounter a favorite case, and it is negative to reject the manuscript

What is your "golden rule" in design?

Learn about the story, the creative composition, the colorful colors

What skills are most important for a designer?

Independent point of view

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Acrylic pigments, collages, networks

Designing can sometimes be a really time consuming task, how do you manage your time?

Schedule the time

How long does it take to design an object from beginning to end?

not necessarily

What is the most frequently asked question to you, as a designer?

Need to express

What was your most important job experience?

Illustration creation about travel

Who are some of your clients?

PIAGET、ENTERPRISE IG、Beijing World State Travel Network、RSL Hotel、publishing house、newspaper office

What type of design work do you enjoy the most and why?

Illustrator_ live and work freely

What are your future plans? What is next for you?

Continue to create

Do you work as a team, or do you develop your designs yourself?

Work on your own

How can people contact you?

lyon.may@gmail.com

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The design interview data shown in our design interview page with Wen Lung Cho regarding Travel and Happy Things Illustration comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.