Interviews with Gloguu Ltd

I studied in the Industrial Design Department of North China University of Technology.

As an industrial designer, I have been working in the design industry for five years. Among our client groups, there are more young brands and more recognizable clients, such as NIKE, the new installation art of Beijing Daxing Airport, Midea, Lyfen etc.

From a very young age, I aspired to be a creator and hated the cookie-cutter life, so I often played with toys under my desk and drew on my textbooks during class. It wasn't until I started reading some books on design in high school that I realized that I had always wanted to be a designer, then I did it. Although the dream started very late, it was not delayed at all. All my daily useless thoughts on the trajectory of my life have been converted into my ideas that are different from others in design.

When I design, the focus is on the definition of the product. The appearance of a product is not my priority. I prefer to focus on the strategic significance behind the product and its role in the brand and society. I may use a lot of tools in my design without limitation, depending on what the design object is.

For me, design is a process of exploration. When I receive a new project, I subconsciously want to enter it. What kind of problem is this，and what is new and undiscovered?

What excites me most is not only the initial idea, but also the moment when I wait for the actual product to appear. If I am excited by the above two points, my inner happiness will swell to explosion when users use the product I designed. What I get from design is the joy of experiencing different perspectives of life, which really has a lot to do with my love of adventure.

As a designer, I will first emphasize teamwork, and the latter is individual talent. When I was in college, I was the main member of the school basketball team and also the lead guitarist of the band. These experiences have helped me to see different ways of working. Both basketball and the band require teamwork. Also, I think making friends with different backgrounds has also helped me become a T-stylist.

At the beginning, you don't have to care too much about whether your work is perfect or not. Improve your aesthetics and learn to enjoy life. Design is a discipline that requires increased insight and improved multidisciplinary knowledge.

Don't get stuck in your head, do more, write more, the actual progress may be more difficult and more challenging than in your mind.

Don't be complacent about winning an award or a project, the best work is always in the future.

Don't get too hung up on project success, spend time doing things you love and you'll be happy deep down inside.

My day starts at 10 am. I am a typical owl personality. I prefer to start my morning with exercise and then do a lot of reading and keep abreast of the latest design trends in society. In boring working days, I like to draw sketches and clear my thoughts. What makes me happy and excited during working days is that to have brief but enlightening exchanges with people from different professional backgrounds.

I insist on my personal design style, but as designers we still want to be sensitive to design trends.

I pay more attention to whether the design really solves the problem, whether it makes proper use of resources without causing waste; In addition, I pay more attention to the details of the design, which shows whether a designer really pays attention. God is in the details.

I was born in the central plains of China and now live in Shanghai. It is just the collision between original ecology and developed, tradition and modern, and I also get a lot of nourishment in it. China has a brilliant and diverse cultural heritage and a long history of civilization evolution, which has influenced my design, and I am very willing to show the culture and characteristics of our country to everyone through design.

After four years of study in industrial design at the university, I graduated and became an industrial designer of a leading design company in Shanghai, China. I always dreamed of starting my own design brand, so after resigning, I put into action and founded GLOGUU company together with several partners.

For me, it's the desire to get something straight, to have something better, or to have the freedom to pursue something beautiful and a more imaginative life that drives me to design.

I grew up in an era in China where design went from unpopular to emerging, and the concept of design has taken root since my childhood.I have always liked drawing since I was a child, but I didn't want to pursue a career in pure art.The profession of a designer has artistic attributes and can solve problems rationally, which perfectly fits the role I want to be.

I choose to be a designer.

I love designing cute things! If a design work can make people feel some warmth, some emotional resonance, or a knowing smile when watching, touching, or using it, it is also a very abstract and beautiful connection for me. I like designs that are challenging，which are to explore a better life for people and a better environment. Such as social innovation design and sustainable design.

At the beginning, you don't have to care too much about whether your work is perfect or not. Improve your aesthetics and learn to enjoy life. Design is a discipline that requires increased insight and improved multidisciplinary knowledge.

Don't get stuck in your head, do more, write more, the actual progress may be more difficult and more challenging than in your mind.

Don't be complacent about winning an award or a project, the best work is always in the future.

Every design work should be responsible for the society and the environment, and make a problem have a better solution, make a system have a better operation mode, and rationally convert resources instead of creating waste，and guide all citizens to enhance the awareness of environmental protection, guide to create a high-quality social environment.

With my grandmother, listening to her stories

After four years of study in industrial design at the university, I graduated and became an industrial designer of a leading design company in Shanghai, China. I always dreamed of starting my own design brand, so after resigning, I put into action and founded GLOGUU company together with several partners.

For me, it's the desire to get something straight, to have something better, or to have the freedom to pursue something beautiful and a more imaginative life that drives me to design.

I grew up in an era in China where design went from unpopular to emerging, and the concept of design has taken root since my childhood.I have always liked drawing since I was a child, but I didn't want to pursue a career in pure art.The profession of a designer has artistic attributes and can solve problems rationally, which perfectly fits the role I want to be.

I love designing cute things! If a design work can make people feel some warmth, some emotional resonance, or a knowing smile when watching, touching, or using it, it is also a very abstract and beautiful connection for me.

It is a commercial desktop interactive robot that gives some intelligent guidance to people handling banking business through the touch screen. This design was about to go into mass production, but in the end, the company told us that they chose the wrong plan and rebuilt a standing robot.

I really like materials that are environmentally friendly and can bring intimacy to people or animals. For example, coffee grounds, tea leaves, recycled paper, soft cloth, composite materials made of wood chips, etc.

I am most creative when I wake up in the morning after a good night's sleep, or when I am dreaming about a design.

In the design process, I pay more attention to whether the design really solves the problem, whether it makes proper use of resources without causing waste; In addition, I pay more attention to the details of the design, which shows whether a designer really pays attention. God is in the details.

What emotion I feel in my design depends on who I'm designing for. Sometimes it is rationality, sometimes it is tolerance and care, sometimes it is excitement and passion, and sometimes it is sorrow that I have to rack my brains to find a solution.

There's a sense of accomplishment, like watching your child be born or grow up.

The first thing we have to do is make sure that we're not doing harm to society. For example, some products designed for mass production waste a lot of resources but do not work well, and eventually become stacked in the landfill; Or unsafe products that cause harm to users or relationships between people.Every design work should be responsible for the society and the environment, and make a problem have a better solution, make a system have a better operation mode, and rationally convert resources instead of creating waste，and guide all citizens to enhance the awareness of environmental protection, guide to create a high-quality social environment.

The last exhibition was in The Shanghai venue of The Milan Satellite Exhibition in 2019. The next exhibition can be the time when products of our brand have been polished and completed, and can be richly displayed and systematically express our design concepts and thoughts to everyone.

I was born in the central plains of China and now live in Shanghai. It is just the collision between original ecology and developed, tradition and modern, and I also get a lot of nourishment in it. China has a brilliant and diverse cultural heritage and a long history of civilization evolution, which has influenced my design, and I am very willing to show the culture and characteristics of our country to everyone through design. In the design environment of China, due to the large population, it is more difficult to change the overall consciousness and improve the public aesthetic appreciation. The benefit is that people are gradually paying more attention to design, and the masses and enterprises are also willing to follow the suggestions of designers, which gives designers a relatively comfortable creative environment. The number of people engaged in design is also increasing year by year, so the competition in the industry will inevitably spur every designer to strive to improve their design capabilities.

My day starts at 10 am. I am a typical owl personality. I prefer to start my morning with exercise and then do a lot of reading and keep abreast of the latest design trends in society. In boring working days, I like to draw sketches and clear my thoughts. What makes me happy and excited during working days is that to have brief but enlightening exchanges with people from different professional backgrounds.

Designing fuzzy front-end is unavoidable in design. If the thinking is not clear enough, it is easier to fall into confusion. The way I manage time is to try to distinguish the nodes of each part of the project and execute them on time and in stages.

I like designs that are challenging，which are to explore a better life for people and a better environment. Such as social innovation design and sustainable design.

We work as a team. As a designer, I will first emphasize teamwork, and the latter is individual talent. When I was in college, I was the main member of the school basketball team and also the lead guitarist of the band. These experiences have helped me to see different ways of working. Both basketball and the band require teamwork. Also, I think making friends with different backgrounds has also helped me become a T-stylist.