Interviews with Detail CG Studio

We wanted to design a transgressive space taking our current lifestyle to a planet like Mars. It is the conceptual design of a bar located on Mars. In our opinion it is a unique space that contrasts with the landscape of the planet where it is located and in which we have tried to provide a design that reminds us of a past-future vision of our planet earth.

We are a startup and we are dedicated to the realization of cg photographs. Our goal in designing this project was to create an eye-catching space to make ourselves known among interior design and architecture companies. We hope in the future to be able to say that designing this project helped us to achieve it.

It was a personal project, done within the studio, so we took our time to look for references of the decorative styles we wanted to capture and also designing the space, looking for all the furniture, etc.. Then we modeled each of the pieces and made the materials for each object. And we designed the general mood of the images. All this would take us about a month of work.

The constant bombardment of news about pollution made us think that in the near future we will possibly colonize another planet and the need for our daily spaces on a planet other than earth.
It was not a project commissioned by any client. We decided to do this project, to show our CG photography and the level of detail we can reach.

No, in principle, it is a virtual and conceptual design and we don't plan to produce it.

We really liked the challenge of working in a free and large space in which to combine different trends and the exercise of combining pieces of Mid century-modern and Space age styles, combined in turn with some pieces at the forefront of design.

During the design process, we let ourselves be influenced by what we consider to be great references. Among them:
- Bimani store, designed by Culdesac
- characteristic iridescent designs by Patricia Bustos
- BioConcrete Collection Of Tiles Made From Invasive Species by Irene Roca Moracia
- B Campus by AIM Architecture
- Sophie Lou Jacobsen
- Seoul cafe and wine bar Et Cetera by Jeonghwa Seo
- Ljubljana apartment by Arhitektura
- Masquespacio
- Combinations of ceramics and cementitious materials from The TerraMate Project by Renesa studio

We believe that what differentiates this concept from other similar ones is that it has managed to unify three current trends, such as "Street Design", "Digital live" and "Healthy" in perfect harmony.

The photographs have been created with 3DStudioMAX and have been rendered with Corona Render. Each of the furniture and props have been modeled specifically for this project and programs like Forestpack and Railclone have been used both for the vertical garden of dried flowers above the bar and for the roof vents. Finally we have used photoshop to make the postproduction of the images.

We believe it is the contrast with the environment. Both for its colors, shapes and textures.

We do the whole project in-house. We have a team of 3D modelers specialized in furniture only. And we have all the necessary software to carry out projects of this type.

Today's technology allows us to generate perfectly realistic 3D environments with which we can not only imagine but "touch" the designs we have in our minds. So in this case, technology has helped us to visualize this concept.

We conducted a research of current trends, in addition to referencing and researching in blogs and design magazines about projects that inspired us to create a different space.

The creative challenge of my proposal has been to combine the different trends and furniture so disparate from each other and integrate it into a space as strange as a red planet.

As I said before, we are a startup, and the best way to make ourselves known, we thought, would be to enter a contest like this one, which has so much international relevance.
We want to be known by companies focused on real state, retail or hospitality, so they know that we help interior designers, architects and designers to represent their projects or ideas in a realistic way, showing even the smallest detail.

With each project we perfect our technique of creating materials and lighting. Each project poses a new challenge, and in particular we learned how to generate environments that are further removed from reality.

We wanted to talk about the furniture pieces that have been chosen for this project:
SEATING:
Vicario Chair by Vico Magistretti for Artemide (source @1stdibs)
Bubble Lounge Chair by Christian Daninos (source @comingsoonnewyork)
Cognac V.S.O.P Chair by Eero Aarino (source @1stdibs)
Vintage BRNO Chair by Mies van der Rohe (source @comingsoonnewyork)
The Andrea & Alex Chairs Collection by Mas Creations (source @mascreations)
Cognac Chair by Anton Lorenz for Thonet (source @1stdibs)
Space Age Italian Armchair by Coming Soon Vintage (source @comingsoonnewyork)
Woolgathering Armchair by Michal Cihla (source @michalcihla)
Bardot Sofa by Jaime Hayon for Bernhardt (source @hayonstudio)
Season Sofa by Piero Lissoni for Viccarbe (source @viccarbe)
DS-602 Sofa by De Sede (source @desede)
Fold Counter Bar Stool by Lisa Tharp (source @1stdibs)
Lucite and Chrome Bar Stool by Luigi Bardini for Hill Manufacturing Co. (source @1stdibs)
Cognac Bar Stool by Anton Lorenz for Thonet (source @1stdibs)
Stool Sgabello Americano by Luca Gambacorti (source @latoxx)
TABLES:
Table in Fiberglass by Marc Held for Prisunic Side Table (source @1stdibs)
Burl & Chrome Side Table / Stool by Karl Springer (source @1stdibs)
Vintage Mid-Century Modern Lacquered Side Table (source @1sdibs)
Contemporany Round Dinning Room Table by Jorge Elizondo (source @1sdibs)
LIGHTING:
Swing Pendant Single by Homework (source @homework)
Circuit Lamps by Apparatus (source @apparatus)
Globe Table Lamp by Entler (source @entler)
Globe Floor Lamp by Entler (source @entler)
PROPS:
Wave Pitcher by Sophie Lou Jacobsen (source @sophieloujacobsen)
Bloom Teapot by Sophie Lou Jacobsen (source @sophieloujacobsen)
Piano Cocktail Classes by Sophie Lou Jacobsen (source @sophieloujacobsen)
Milk Glass Cake Stand by Mosser Glass (source @comingsoonnewyork)

We are specialized in creating high quality CG photography for retail, real state or hospitality.
We help interior designers, architects, art directors, etc. to communicate the qualities of their project through colors, textures, lights and shadows, capturing even the smallest detail that the client wants to show.

To me, design is a process of mental configuration, in the search for a creative solution in any field. It can be the means to change things. Improving society and making it evolve without leaving our planet behind.

I enjoy the projects of retail, real state or hospitality.

Possibly "Santa Monica Proper" by Kelly Wearstler. I couldn't decide on a project by this wonderful designer. What inspires me most about her designs is her ability to combine pieces and that each photograph is thought out in detail to create a perfect composition. My amazement never ceases.

My first internship in a company was at Royo Group. A bathroom furniture company in Valencia, for which I had the opportunity to design a washbasin and a bathroom cabinet and an organization system for its drawers. Although it has not so much to do with what I do now, I really enjoyed the whole process and the opportunity I had to work with the designers of that company.

The truth is that everything related to CGI. We work with 3dstudio max and corona render, but there are more and more software, plugins and programs that help us to work in this industry and that facilitate the processes in an unimaginable way and are also compatible with these programs. I couldn't choose just one.

In the morning, after a walk with my dog, when all the noise of the previous day has faded away.

To achieve realistic images and at the same time have the aesthetics that the client is looking for, it seems important to us to focus on all phases of the process. For us it is very important the initial modeling of the furniture and the space. We put a lot of detail into it and I think that is reflected in the final result. But without focusing on making the materials physically correct and working the lighting to achieve the mood desired by the client, the previous efforts will be useless.

The world is full of problems and stresses of everyday life, but for me, immersing myself in the computer program, creating non-existent projects, is an escape from all the contrasting emotions of every day.

The satisfaction of knowing that a client has been able to realize his project in part thanks to my photographs.

For me, a balance between aesthetics and functionality.

In the current framework, I would first consider the design to be environmentally friendly.

I think the environment is the most important thing right now. In my life I have worked for many architecture and design firms and I got tired of seeing an impressive villa being built on a virgin island in the middle of a beautiful landscape, without stopping to recapitulate what that entails.
We advocate a circular economy in which we tend to reuse things in disuse, abandoned or oldI think there are many old houses and it would take us a lifetime to redesign those old cos, before occupying those spaces, which belong to the animals. I am not saying that it is not being done, but there are millions of projects that perfectly integrate the houses in the environment that collects them, and it seems to me that this is the way to go.

Luckily, I am reading numerous articles where newly created, environmentally friendly materials are discussed and shown. Fortunately, I believe that this will be the future of design, and I also believe that it could not be otherwise.

I haven't done any exhibits, sorry

I subscribe to 3 traditional magazines that come to me monthly and to which I dedicate a few hours a week, to keep up to date with the news. In addition, I am also interested in a few design blogs, such as SightUnseen, Yellowtrace, Dezeen, Designboom. And I spend more hours than I would like to admit by reviewing the professional instagram of designers or design studios I admire, such as Kelly Wearstler, DimoreStudio, NicoleHollis, etc. I think the best way to learn and grow professionally is to soak up the work of designers who are better than you, and that's what I try to do in my day to day life.

I think I don't have a specific style. I try to approach the style and mood that my client needs to show his project and I adapt to each situation.

I live in Valencia, Spain. I think everything around me affects my designs. Both my family and friends' life and my city and my surroundings. What I like most about Valencia is the good weather, almost every day there are long hours of sunshine, which inspires you to go out and enjoy the weather. And we are lucky to be able to enjoy both the beach and the mountains. So this opens a window to creativity.
In addition, this year, Valencia has been selected by the World Design Organization as the World Capital of Design. And this brings us closer to cultural and design events like we've never had before.

I accompany interior design, architecture and design companies during their design process, providing photographs and helping them in the decision making process, making the architectural and material changes they want at all times.

In our case, we will talk about how companies can hire a good 3D visualization studio.
Being a 3D artist and also an architect, interior designer, or designer as in our case, allows to reach a better communication and understanding with the technical vocabulary, but that does not mean that all renderers who make 3D have knowledge of architecture, interior design and design, since the function of 3D computer graphics is not to design architecturally or execute a work, but its function and knowledge are based on 3D modeling techniques, lighting and photography. It is important to take this point into account because, if the 3D visualization studio is not specialized in design, it is possible that the interpretation of plans and materials is not correct, leading to delays in the project deadline. In addition, having knowledge related to design helps to improve the aesthetics of the project.

When we make a 3D visualization for a client the first thing we do is to review the information sent to us and look for references to help us create the mood and lighting that the client wants. The first phase will be the "Modeling" phase. We will model the space and the furniture in 3D and make a first render with all the objects in white and a basic lighting. In this way, the client can focus on seeing the general volumes and correct from the design department if any piece of furniture does not fit or if they want to redesign any element of the architecture.
The next phase will be "Texturing & Lighting". We will study in depth the lighting that will look best for that project and the creation of all the materials. We usually make all the materials from scratch for each new project, so that each project is unique. In this phase, the client will focus on changing the materials he/she considers necessary and assessing the mood of the image.
The last two phases will be "Props & Refinement" and "Final render & Postproduction".

Oblique Round Dining Table by Kelly Wearstler
Fairfax Chair - Right Hand Facing by Kelly Wearstler
Woolgathering Armchair by Michal Cihlar Design
The Andrea & Alex collection by Mascreations
Sofa DS-600 by De Sede

During the week, the first thing I do when I wake up is to take a walk with my dog. When I get back, I make myself a cup of coffee and quietly check my email and the subscriptions to the magazines I like. Then, I connect with my team and we start the project we have been asked to do at that moment.
We take an hour break for lunch and a short walk with my dog and in the afternoon, while the team continues with the project, I dedicate myself to the management tasks of the company.
Once the workday is over, and depending on the day, I do a little sport or resume some of the courses I am doing.
And I enjoy the rest of the day with my family.

I don't think I am the right person to give "pearls of wisdom". I try to go day by day facing challenges one by one. And I keep training myself to one day have those "pearls".
I would tell them not to be in a hurry, to enjoy the process and to train and make the most of these stages of continuous training, which they miss later on. Above all, humility and work ethic.

It is a job that requires a lot of mental effort and many hours, because sometimes the creativity does not come when your client needs it, and you have to work more hours until you get the results you want. But it is very rewarding to have a job where you can experiment during the process and grow, creatively speaking, with each assignment.

References. For CG Artists, I think the most important thing is to have good real references for materials, lighting, etc. I would never advise referencing from other CG Artists (which doesn't mean that you don't look at other artist's work). I mean referencing from reality.

To be decisive and to know how to adapt to each project and each client.

To make the 3D Infographics we use 3D Studio Max and Corona Render. To facilitate and minimize some tasks within 3D Studio Max, we use some scripts and plugins such as: GrowFX, ForestPack, RailClone, RizomUV, FloorGenerator, ProyectManager, Pulze, among others.
To work with textures we use software such as Pixplant, Substance 3D Textures Pack, Photoshop, among others.
As for work organization, we really like to use Notion for project and company management.
And for client work, we find it very easy to work using the Ftrack Review application.

Thanks to my team. Without them it would not be possible to carry out all the projects.

In my case, I will talk about 3D Infographics. The time it takes to make an image depends a lot on each project.
The minimum could be a week (taking into account that in our studio we work the projects in 4 phases and between each one of them there is a correction by the client).

How do you make 3d infographics look like real photographs?

Working in other 3D studios, before opening my own company, where I had the opportunity to work for companies such as Kettal, Foster+Partners, Katty Shibeck, Sabina States, Rockwell Group, Rapt Studio, Porcelanosa, Avroko, Meyer Davis, Nicole Hollis, East West Partners, Ken Fulk, among others, making renderings for catalogs and interior design projects.

I can't talk about that at the moment. We are a startup, and we opened recently. The projects we have done are still confidential.

I enjoy the projects of retail, real state or hospitality for large clients more because they take more time to make design decisions and I can enjoy the process much better.

As I said, we are a startup. I have no plans for the future. I hope to be able to say that clients keep coming in and the company continues to grow and operate for many years and above all that the clients are satisfied with our work, which is important.

We work as a team.

As I said, it is confidential right now, sorry for the inconvenience.

Here is our website: www.detailcgstudio.com where you can write us through the contact form or you can write an email directly to contact@detailcgstudio.com.

Nothing more to add, thank you