Since 2010, the head of the office that carries her name, Gabriela Herde, works with a focus on high-end residential and commercial projects.
01Could you please tell us about your experience as a designer, artist, architect or creator?
Since 2010, the head of the office that carries her name, Gabriela Herde, works with a focus on high-end residential and commercial projects. Graduated in Design and Architecture and Urbanism, her projects are characterized by the use of noble and natural materials, always valuing sustainability and respect for the environment. Consolidated and recognized office, investsin a motivated team composed of architects and designers. Adept of constant renewal, participates annually in some of the main courses, events and exhibitions,national and international, She believes that these events contribute to her creative process.
02How did you become a designer?
Design was my first college, later I graduated in architecture, I decided to do design because of my passion for creating, from a very early age.
03What are your priorities, technique and style when designing?
When designing, I always try to develop something original and unique, I pay attention to the client's wishes and try to translate his dream into paper.
04Which emotions do you feel when designing?
I always feel butterflies in my stomach when starting a new project, because it's a world of possibilities that opens up, I always learn a lot with each new project.
05What particular aspects of your background shaped you as a designer?
I am particularly interested in quality and not quantity, I dedicate myself personally with my team to each project, I always try to develop projects that, in addition to being beautiful, are functional and sustainable.
06What is your growth path? What are your future plans? What is your dream design project?
I believe that I have a beautiful path ahead of me, my future plans are to keep working, always offering the best of myself and dedicating myself every day to making cities more pleasant with my architecture, my dream is that all people in the world could have the chance to live in comfortable houses, with basic sanitation and protection.
07What are your advices to designers who are at the beginning of their career?
Be creative, work hard!
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I think what's important is that you do what you like, that way you'll go a long way.
09What is your day to day look like?
I don't have a routine, my day to day varies a lot, I divide myself between projects, works, work trips, fairs, and it's always very busy and rewarding to work with what we love.
10How do you keep up with latest design trends? To what extent do design trends matter?
I travel a lot to keep up with trends, I'm always present at the main design fairs in the world.
11How do you know if a product or project is well designed? How do you define good design?
I like innovation, creativity and quality, and for me good design comes down to that.
12How do you decide if your design is ready?
A project is never ready, lol... we always have something else to do, just like great works are always under construction.
13What is your biggest design work?
Its RIVERSIDE 01.
14Who is your favourite designer?
I love Isay Weinfeld.
15Would you tell us a bit about your lifestyle and culture?
I'm Brazilian, I live in the south of the country, in the state of Santa Catarina, I have a beautiful family, I love what I do, architecture is something that excites me.
16Would you tell us more about your work culture and business philosophy?
In my office we believe that quantity is not quality, we strive for few and good projects.
17What are your philanthropic contributions to society as a designer, artist and architect?
I would love to contribute to society through needy communities, providing decent housing for everyone.
18What positive experiences you had when you attend the A' Design Award?
It was very positive and enriching to participate in this award, it made me believe more in my potential.
The idea was to create a façade that spoke to the city and the nature of the place, that made this transition, something flexible and sustainable, that did not generate so much waste, a cleaner architecture, in every…
01What is the main principle, idea and inspiration behind your design?
The idea was to create a façade that spoke to the city and the nature of the place, that made this transition, something flexible and sustainable, that did not generate so much waste, a cleaner architecture, in every sense.
02What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to contribute positively to the city's urban landscape and to generate more comfort for the building's residents.
03What are your future plans for this award winning design?
I hope to be able to contribute more and more to the development of facades that make cities more interesting and customers more satisfied.
04How long did it take you to design this particular concept?
One year.
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I, together with the client, decided to bring a more innovative and sophisticated concept to the city of Itapema, a more current language, with lighter and more sustainable materials, a more organic design, different from what was being built here, the client gave me complete freedom.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
In architecture it doesn't work like that, each project is unique.
07What made you design this particular type of work?
On the trips I take around the world, I see a lot of new things, traveling inspires me a lot, when I return, I like to put into practice everything I've seen and learned.
08Where there any other designs and/or designers that helped the influence the design of your work?
Sure, many buildings around the world. I love the architects Arthur Casas and Isay Winfeld.
09Who is the target customer for his design?
Construction Companies.
10What sets this design apart from other similar or resembling concepts?
That. design differentiates by receiving special and differentiated treatment on its four facades.
11How did you come up with the name for this design? What does it mean?
Riverside 01, because its by a river.
12Which design tools did you use when you were working on this project?
Pencil and paper.
13What is the most unique aspect of your design?
The design respects the curves of the river.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
With My team.
15What is the role of technology in this particular design?
Technology enters the materials and solutions used, such as ACM and also the green slabs.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We carried out field trips, to Milan, Sao Paulo and Curitiba, to analyze buildings and facades that most attracted us.
17What are some of the challenges you faced during the design/realization of your concept?
We had challenges regarding the architectural project, which came from another office, we had to readjust it so that the facade would be more interesting.
18How did you decide to submit your design to an international design competition?
It was an old dream of mine, both to design a project of this size and to gain international recognition.
19What did you learn or how did you improve yourself during the designing of this work?
I greatly improved my project development and compatibility, as well as my creativity and research techniques.
20Any other things you would like to cover that have not been covered in these questions?
No, thank you very much.
Design Legend Interview
44 questions
In 2010 I graduated from Interior Design. In 2015 I graduated from Architecture.
01Could you please tell us a bit about your design background and education?
In 2010 I graduated from Interior Design.
In 2015 I graduated from Architecture.
02What motivates you to design in general, why did you become a designer?
I like to innovate and create new things.
03What do you design, what type of designs do you wish to design more of?
I design houses, buildings, interiors.
04What should young designers do to become a design legend like you?
Im not a design legend.
05What distinguishes between a good designer and a great designer?
A great design is original and functional.
06What makes a good design a really good design, how do you evaluate good design?
I evaluate the role creative process. A good design requires a lot of research.
07What is the value of good design? Why should everyone invest in good design?
Its timeless, lasts forever.
08What would you design and who would you design for if you had the time?
I would like to design inclusive cities, for everybody.
09What is your secret recipe of success in design, what is your secret ingredient?
Hard Work and travels.
10What are your favorite designs by other designers, why do you like them?
MASP - SP
11What is your greatest design, which aspects of that design makes you think it is great?
My greatest design so far is RIVERSIDE 01, I love its shape, location, materials, scale and concept.
12How could people improve themselves to be better designers, what did you do?
Learn, unlearn, relearn. Refine your look at things.
13How do you define design, what is design for you?
Design is everything, everything is made of design.
14Who helped you to reach these heights, who was your biggest supporter?
My family.
15What helped you to become a great designer?
Hard work.
16What were the obstacles you faced before becoming a design master?
In the beginning, being young, and later, being so strict with my work.
17How do you think designers should present their work?
However they fell like. Design is also felling.
18What's your next design project, what should we expect from you in future?
Great facades.
19What's your ultimate goal as a designer?
Project a city.
20What people expect from an esteemed designer such as yourself?
Originality.
21How does design help create a better society?
Including people and keeping an eye on the future.
22What are you currently working on that you are especially excited about?
The expansion of the RIVERSIDE 01 project.
23Which design projects gave you the most satisfaction, why?
Architectural projects. Last longer.
24What would you like to see changed in design industry in the coming years?
Care for the environment.
25Where do you think the design field is headed next?
Slow Design.
26How long does it take you to finalize a design project?
3 months.
27When you have a new design project, where do you start?
I put my ideas in a paper.
28What is your life motto as a designer?
Onesty always.
29What is the role of technology when you design?
I try to use materials with advanced technologies, which do not harm the environment so much.
30What kind of design software and equipment do you use in your work?
Autocad and Sketchup.
31What is the role of the color, materials and ambient in design?
Stimulate people's senses.
32What do you wish people to ask about your design?
About my Creative Process.
33When you see a new great design or product what comes into your mind?
Thats a great idea.
34Who is your ideal design partner? Do you believe in co-design?
Yes, I do.
35Which people you interacted had the most influence on your design?
My friends and coworkers.
36Which books you read had the most effect on your design?
Lina Bo, Chanel, Gaudi.
37How did you develop your skills as a master designer?
I keep developing.
38How do you feel about all the awards and recognition you had, is it hard to be famous?
I feel grateful.
39What is your favorite color, place, food, season, thing and brand?
Blue, Barcelona, pizza, spring, my family, Gucci.
40Please tell us a little memoir, a funny thing you had experienced as a designer?
I was invited to an event, which I imagined would be the opening day of the Exhibition, but it was actually an invitation to show my own work, I was scared and I was flattered, the exhibition would open 3 months later.
41What makes your day great as a designer, how do you motivate yourself?
I just love my creative days, to work with people with art...
42When you were a little child, was it obvious that you would become a great designer?
Yessssss.
43What do you think about future; what do you see will happen in thousand years from now?
I've no idea.
44Please tell us anything you wish your fans to know about you, your design and anything else?
I have so much faith.
Designer Interview
40 questions
Yes, I always wanted to be a designer, since I was little, I was always very visual, tidying the house was my favorite game, I always liked animals too, but I ended up opting for design, and later, architecture.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Yes, I always wanted to be a designer, since I was little, I was always very visual, tidying the house was my favorite game, I always liked animals too, but I ended up opting for design, and later, architecture.
02Can you tell us more about your company / design studio?
My office is 12 years old this year, as soon as I graduated in Interior Design, I opened my office and started studying Architecture. After that, I started working in both areas, also working on architectural and urban projects.
03What is "design" for you?
Design is a creative process that seeks the best solution for a project.
A good design meets people's needs, with functionality, affordable cost, good taste and financial and environmental sustainability, bringing more quality of life to people.
Design and innovation are almost always linked.
04What kinds of works do you like designing most?
I like to Design facades of buildings, houses and interiors.
05What is your most favorite design, could you please tell more about it?
Its Riverside 01 Facade.
06What was the first thing you designed for a company?
Recreation area of a residential building
07What is your favorite material / platform / technology?
I love ACM, Natural Wood, Natural Rocks, solar energy...
08When do you feel the most creative?
When I travel to discover new cultures.
09Which aspects of a design do you focus more during designing?
Its functionality.
10What kind of emotions do you feel when you design?
I feel excited.
11What kind of emotions do you feel when your designs are realized?
I feel very excited.
12What makes a design successful?
The energy and work you put into it.
13When judging a design as good or bad, which aspects do you consider first?
Creative process and consistency.
14From your point of view, what are the responsibilities of a designer for society and environment?
Think about future generations while designing.
15How do you think the "design field" is evolving? What is the future of design?
The future of design is sensorial, the fact is that we are visual beings and will always be, but as long as we add to our solutions different ways of exploring the potential of each of the senses, we will stay ahead in the race for differentiation in the saturated market, whatever the scenario is.
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
It was at Casacor SC, in 2019, it was a library called Books and Art. I would like to hold my next one at Casacor SP.
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspirations come from my travels, the courses I take, the fairs and exhibitions I attend, my inspiration comes from all over the world and its different cultures.
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't have a defined style, my design is plural and it relates a lot to the phase I'm living during the development of each project.
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Brazil, on a small beach, in the south of the country, where there has been a lot of development in the field of civil construction. Being in Brazil contributes a lot to my projects, as it is a country with very creative minds and culturally rich.
20How do you work with companies?
My relationship with companies has always been very good, of mutual exchange and constant learning.
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
The company's proposal must match the designer's purposes.
22Can you talk a little about your design process?
My creative process is based on stepping out of the ordinary, out of the conventional.
23What are 5 of your favorite design items at home?
My Hug, pieces of art, bathroom sink, bar, design armchair
24Can you describe a day in your life?
I have no routine, my days are intense and creative.
25Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Be original.
26From your perspective, what would you say are some positives and negatives of being a designer?
I love being a designer and architect.
27What is your "golden rule" in design?
Be original.
28What skills are most important for a designer?
Creativity, curiosity and hard work.
29Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Papper and pencil. Thirst things thirst.
30Designing can sometimes be a really time consuming task, how do you manage your time?
I don't manage my time, I really like the concept of Slow Design, for that, I make sure to be always earlier with my projects so I can make time to really get in to it.
31How long does it take to design an object from beginning to end?
I don't design objects, I design buildings and interiors, its about three months to design that.
32What is the most frequently asked question to you, as a designer?
How can you do that?
33What was your most important job experience?
To work with big Constructions Companies.
34Who are some of your clients?
Constructions Companies.
35What type of design work do you enjoy the most and why?
Facade projects, because you can change all the style of the building, giving life to what is boring.
36What are your future plans? What is next for you?
Keep learning and doing my best.
37Do you work as a team, or do you develop your designs yourself?
I do both.
38Do you have any works-in-progress being designed that you would like to talk about?
I have many, but RIVERSIDE 01, is the one in my mind right now.
39How can people contact you?
gabrielaherde@hotmail.com
+55 47 99658 1379
40Any other things you would like to cover that have not been covered in these questions?
No, thank you very much.
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