Interviews with Seyedsajad Jalalsadat

From an early age, I was deeply fascinated by creating new things. Whether it was the margins of my school notebooks or even the backs of my exam papers, they were often filled with sketches of cars or ideas that emerged from reimagining LEGO sets—always deviating from the instructions to build something better. But the turning point came when I was around eight years old, playing Gran Turismo with a friend. He casually said he wished he could design a car someday. Surprised, I asked, 'Wait, is that even a real job?' Until that moment, I had naively assumed that company owners designed their own products. That conversation sparked something profound in me. I decided, right then and there, that I wanted to become a designer—a car designer at BMW, my favorite automotive brand. Years later, that early passion led me to discover the field of industrial and product design during university.

My design process consistently follows a four-phase structure
1 Research & Problem Identification I begin by thoroughly understanding the users’ needs, expectations, and pain points. This involves analyzing existing solutions, identifying gaps, and when necessary—developing new approaches or techniques to address the core issues.
2 Ideation & Concept Development This stage is closely intertwined with research. I explore potential functions and forms, translating insights into conceptual directions that balance innovation with practicality.
3 3D Modeling & Digital Testing I move on to precise digital modeling using engineering and design tools such as SolidWorks and KeyShot. These platforms also allow for early-stage simulations and performance evaluations within a virtual environment.
4 Prototyping & Iteration Physical or digital prototypes are tested and analyzed. If results don’t meet expectations, I’m fully prepared to revisit earlier phases refining and evolving the design until it reaches its optimal form.

What feeling could possibly surpass the sense of being a creator? There’s a unique kind of fulfillment in envisioning an object in your mind, translating it onto paper, bringing it to life through digital modeling, watching it evolve into prototypes, and finally seeing it mass produced integrated into people's daily lives.
I truly savor every moment of this journey. For me, it’s not just work it’s a deep, ongoing joy.

Beyond technical skills, my greatest strengths lie in my mindset. I constantly seek lessons in every experience and never walk away without gaining insight. My open-minded approach allows me to explore ideas freely, embrace critique, and stay curious rather than judgmental. Most importantly, I’m not afraid to take risks because that’s where real innovation begins.

Talking about the future is easy living up to it is the hard part. But I’ve always been drawn to hard things. That’s why I speak with confidence about what lies ahead: I aim to create something truly significant. Perhaps it’s to fulfill a promise I made to my 8 year old self to design and mass-produce a car. Or perhaps it’s to realize what I call a 'Mother Design' a foundational creation, much like what Steve Jobs achieved with the iPhone.

Last year, I was invited to speak at Azad University, South Tehran Branch, to share my experiences with fellow students how to take the first step in starting their own careers. My message was simple: just say yes.Say you'll do it. Say you can handle it even when it feels beyond your reach. Then work hard enough to prove yourself right.
As the character Dory once said in Finding Nemo, a film from our childhood, Just keep swimming. That’s the mindset. Just do it.

If I had to say just one thing about achieving success in any aspect of life, it would be this: you have to love what you do and pour your heart into it.
I have a personal motto that guides me through every project:
Feel your design as your life, be your product as you are.
Design isn't something I do it's something I live.

My days begin with quiet often accompanied by music, especially Hans Zimmer’s compositions which helps clear my mind. I spend the early hours imersed in research, observation, and visual exploration. Nature is a key source of inspiration for me; wildlife and plant documentaries often spark ideas, particularly in bionic design when fused with minimalism.
As the day progresses, I move into ideation, sketching, and collaborative brainstorming with my team. I believe that creativity thrives in conversation.
By evening, I recharge either by surrounding myself with the energy of crowds and spontaneous discussion or, when needed, through gaming and quiet reflection to reset my mind.

It would be naive to say I never pay attention to trends but I don’t follow them blindly. I prefer to build product collections based on my own design language, occasionally drawing subtle influence from current movements. That said, good design is good design if a trend aligns with the context and elevates the work, I embrace it.

To me, good design begins with responsibility first and foremost, to our planet. With only around 30 percent of Earth’s natural health remaining, I believe every design must be rooted in sustainability and aligned with green principles. Beyond that, a good design should solve problems without creating new ones for the user. It should do so with simplicity making complexity feel effortless.
And importantly, form and color should harmonize with their surroundings, not feel like a visual intrusion. A well designed product belongs in its space it doesn’t scream for attention; it earns it.

A design is never truly complete at least not in the absolute sense. If by 'complete' we mean a product that has fulfilled its intended purpose and is ready to serve in society, that’s a different discussion. But in the broader, idealistic sense of perfection, no product is ever truly finished. There’s always room for improvement; even the most refined designs today may be surpassed by something better next year. That said, a product reaches readiness when it fulfills its purpose, contributes meaningfully to progress in design, and makes you proud to look at it. At that point, it's not perfect but it is complete enough to matter.

I genuinely stand behind every project I’ve worked on except for one, which I won’t name out of respect for the teammates I had at that time. The project didn’t reach completion, but I value the experience nonetheless.That said, one project that truly stands out for me is Infinito. It’s the evolved and elevated version of my very first product to reach production. The concept of Infinito began to take shape from that early work and gradually matured into something much greater. That’s what makes it so special it marks both a personal and professional turning point.

Steve Jobs!
Yes, I know he was a founder and executive not formally trained in industrial or product design. But given his lifestyle, approach, and deep involvement in every stage of product development, from concept to execution, I consider him an extraordinary industrial design thinker. To me, he’s the best designer who was never academically a designer.
Beyond that, I hold great admiration for the designer of the BMW 4 Series (428i) Nicolas Huet , a model I’ve long loved for its sculpted elegance. I also take deep pride in the work of Nader Faghihzadeh, especially his contributions to the BMW 6 Series his achievements as an Iranian in global automotive design are truly inspiring.
And of course, how could I not mention the legendary Philippe Starck? A true visionary whose work continues to redefine what design can be.

Design has made me more adaptable and observant. It has taught me to find beauty even in the most overlooked or unconventional things. More than that, it has helped me stay calm and grounded in all circumstances. I now enjoy the smallest moments and details of life not just emotionally, but analytically as sources of inspiration for my creative process. It has truly transformed the way I see the world.

I believe the design workspace must be flexible and open. Creativity thrives on freedom and designers need the mental space to explore, question, and discover. In my view, teamwork is not optional in a design process it's essential. A strong design team is built on mutual comfort, open communication, and a sense of camaraderie. I often use humor as a way to create a warm, collaborative atmosphere because a rigid or tense environment can easily stifle innovation and suppress great ideas.

When supporting other designers, I often draw from stories of successful individuals to remind them that hope is not a vague idea it’s real, present, and always waiting for those who are ready to act. I encourage them to face challenges with the mindset of: ‘Absolutely. I’ll do it.’ That attitude, in my experience, is the first step toward growth. Alongside this, I’ve often shared my skills in industrial design software freely, offering training and guidance to students and peers without expecting anything in return.

Awards like the A’ Design Award empower designers by boosting their confidence and giving them the credibility to present their work to a global audience. They support meritocracy in the design world and help bring truly outstanding designers into the spotlight. I’m genuinely proud to have been part of this achievement first as a team member in the Modulo project led by Mr. Mohammad Mostafa Sharifian Mehr last year, and then this year as a team leader with Infinito. These experiences not only fuel personal motivation but also inspire other designers to aim higher. Seeing and studying winning projects also broadens our perspective on innovation and the future of design.

Our focus was to develop a neck with smooth, 360 degree infinite rotation completely waterproof, free of glare, and, despite its technical complexity, both minimal and user friendly in design.

This is such an exciting question it really stirs up a lot of emotion for me.
For upcoming awards, we’re working on lighting products that go beyond illumination itself.
Personally, I’ve chosen not to focus exclusively on lighting anymore. I'm also exploring or actively preparing to work on projects in other fields such as drones, robotics, architecture, jewelry design, and even automotive design either independently or in collaboration with other teammates.

The project took approximately 4 to 6 months from initial concept to final product, including ideation, design challenges, form development, and technical execution.

We had initially begun ideating for a commissioned project focused on courtyard lighting.
That early work led to a basic but successful product, which we called Project 7.
From there, our ambition grew we envisioned something far more advanced: a light capable of 360 degree illumination, waterproof, technically sophisticated, visually minimal, and complete.
That’s when we said, Why not? And Infinito was born.

Regarding this matter, I prefer to discuss it at the appropriate time.
Currently, we plan to produce this product ourselves, but we are open to considering and discussing other proposals as well.

My strong passion for tackling challenges, ideating ways to improve products, and creating innovative solutions was the main driver behind designing this particular work. Specifically, I wanted to solve the problem of providing flexible, 360 degree illumination without glare, combined with waterproof durability and minimalistic aesthetics. The challenge of balancing technical performance with user friendly design inspired me to develop this unique lighting solution.

Mr.Mohammad Mostafa Sharifianmehr has been with me throughout all stages of this design process, contributing significantly and positively. Together, we created this unique project.

Our target customers were those who own or manage outdoor spaces such as villas, hotels, residential complexes, and apartment buildings essentially anywhere that requires fully adaptive, flexible, and aesthetically pleasing lighting solutions.

Infinito stands out with its infinite 360 degree rotation, glare free lighting, and durable waterproof design. It combines minimalist aesthetics with advanced technology to deliver flexible, user friendly illumination ideal for any outdoor space.

The name Infinito is derived from the core philosophy and vision of the product itself offering infinite lighting possibilities through its 360 degree rotational design.

Our workflow involved using SolidWorks, KeyShot, Adobe Photoshop, and Adobe Premiere.
At the very beginning of the process, we started with just paper and a pen, complemented by some work in Procreate.

Beyond all the tools and features I mentioned, what truly fascinates me about the Infinito light is how its complexity is seamlessly embedded within a simple appearance. For me, this simplicity brings a sense of calm to the user as if the light is saying, Let me handle the challenges; you just enjoy the experience.
Moreover, the fact that this philosophy is reflected in both the name and form of the Infinito light is simply outstanding.

This project was carried out by myself and Mr. Mohammad Mostafa Sharifianmehr. All stylistic, technical, and design skills, as well as our research, studies, and experiences, were brought together by us.

In this project, technology played a fundamental role in making the product both high performing and sustainable.
By using LED chips from some of the world’s most reputable manufacturers and employing 6063 grade aluminum, we were able to create a fully sustainable lighting solution.
The development of the rotating neck which had to transmit power while allowing smooth motion required its own specific technical approach.
Additionally, during the design process, coding and simulation tools helped us overcome challenges more efficiently and refine the product with greater precision.

Our research focused on material science and the physical behavior of lighting components.
We also studied how water interacts with the fixture, as well as how the light performs in different environmental conditions both of which were essential aspects of our development process.
Additionally, optimizing the manufacturing process to make production faster and more efficient was another major challenge that required extensive research and problem solving.

Our major challenges began with engineering a neck mechanism that would allow one cylinder to rotate infinitely while mounted on another.
Ensuring full waterproofing while maintaining that rotational freedom was a significant technical hurdle.
Another key challenge was achieving smooth rotation between two tightly connected cylinders with minimal spacing.
Finally, we had to ensure the product could be manufactured efficiently, without issues, and in a fully sustainable manner.

In early 2024, we became more familiar with the international design awards landscape, especially those we had known from before.
We decided to submit our project Modulo in which I was a team member under the leadership of Mr. Mohammad Mostafa Sharifianmehr and it was honored with a Bronze A'Design award.
After this success, we were encouraged to share other ideas that we personally believed in, and to bring them into global competitions as a way to introduce them to the world.

Throughout this journey, I’ve learned that every challenge and problem in design is actually a gift for us as designers.
They give us the opportunity not only to grow and evolve personally, but also to contribute to solving real-world issues.
In many cases, these challenges represent untapped opportunities things that few have noticed or dared to tackle.
And I believe this is where the true turning point of a designer’s success lies.

Design doesn’t just create, it shapes the story of the future, carving a new timeline for the world.

I've always had a deep passion for creating it's something that's been with me since childhood. I’ve never been one to follow instructions, even as a kid building LEGO sets. I’d always stray from the manuals to build something original new forms, new ideas. My school notebooks were filled not just with notes, but with sketches of futuristic products mostly cars and spacecraft. That drive to improve things and push boundaries has never left me.

Becoming a designer was never a coincidence it’s been my choice for as long as I can remember, and I believe it always will be. In my view, there’s no profession more fulfilling than design. The act of creation of bringing something new into the world is, to me, the greatest joy there is.

I approach design by observing products from angles most people overlook. I focus on subtle, often-ignored aspects and try to build meaningful solutions around them. While I firmly believe the world needs more sustainable products, I also understand that design can't rely on that alone. My work blends sustainability with minimalism and, at times, deconstruction deeply influenced by bionic design. Nature, after all, is the most flawless example of creation.
In short, my work often integrates minimalist principles, elements of deconstructivism, sustainable design thinking, and inspirations drawn from the elegance of nature through bionic design. That’s the space I feel most alive in, and the type of design I wish to explore even further.

Design or any craft, really requires an obsessive attention to detail. But if someone’s asking for the truth about growth and progress, here it is: you have to do the work. Not talk about it, not overthink it just do it. But do it only if you're absolutely sure you love it. Passion isn’t optional in this field; it’s the fuel that carries you through the hard days.

A good designer creates beautiful, functional products. But for what I call a great Designer, there’s something more what I like to refer to as a (Mother Design). It’s a creation so impactful, it gives birth to entire categories beneath it. Think of the original iPhone Steve Jobs, whom I personally consider a designer in his own right, didn’t just launch a product he introduced a whole new paradigm. That’s the level of design I deeply admire and strive for.

Good design, in my view, is one that performs its function flawlessly without creating any visual or environmental noise. Its form should feel so natural and appropriate that it never irritates the eye. Above all, a well designed product solves a problem without causing new ones in the process.

Better Design. Better Future.

If I ever find the time, I’d love to design the House of Iranian Music a dedicated space for traditional Persian music performances. It’s a dream project where architecture and cultural identity could harmonize beautifully.

One of my biggest goals and dreams in design is to lead the creation of a new generation of BMW’s 4, 6, and 8 Series sedans especially the 4 Series. Becoming the lead designer for these iconic cars would be a defining milestone in my career.

Thinking and creating is always on my mind whether I’m at a concert, a party, the stadium, eating, at university, or work. I’m constantly observing random objects in my hands, studying their details to inspire product and design improvements. I always keep my environment comfortable and fun to maintain my creative freedom, because pressure tends to disrupt a designer’s mind. Also, wildlife documentaries are absolutely perfect for fueling creativity.

Steve Jobs has been a major source of inspiration for me. He’s the greatest legend I know someone who truly redefined what it means to create with purpose, vision, and impact.

If I answer from the heart, the first product that comes to mind is the BMW 428i Coupe F32, produced between 2013 and 2020. Its Zeus blue color was simply stunning in every way, and every time I see one on the street, I just want to pull up a chair, pour myself some matcha tea, and admire it for hours. Maybe even rev the engine a bit or run my hands along its bodywork. But if I think logically, the iPhone lineup from the 2G to the 4S era under Steve Jobs was, in my view, one of the most flawless designs in history. Nothing at the time could match that level of design perfection so much so that I actually have an iPhone 4S mounted on my wall like a piece of art, and I look at it every day.

Currently, I’m working at Hobo Lighting, a company founded by Mr. Mohammad Mostafa Sharifian Mehr. Last year, we won a Bronze A’ Design Award together for the Modulo project, and we’ve also managed to secure several other awards. Mohammad is exceptionally strong in product engineering, and I can confidently say that Hobo is the top specialized lighting company in my country we produce some of the finest lights out there.
That said, in the near future, I’m really eager to establish my own design studio, ideally alongside collaborating with or better yet, designing for major brands.

For me, design is the greatest joy in life it’s pure creation. In a thorough and professional process, we first search for the problem, observing everything with meticulous attention. We don’t just put ourselves in the user’s shoes; we step into the problem itself, and with great care, we solve it, answering the questions that have long gone unanswered. To me, design is about creating solutions, overcoming challenges, and shaping the future. We carry a spark of the Creator’s spirit within us, drawing the timelines of what’s yet to come.

I’ve always preferred to keep my hands in all areas of design, rather than limiting myself to a single path. At the moment, I’m working in lighting, but my true passion lies in transportation design especially automotive design, with a childhood dream of working for a brand like BMW. Still, I’m not willing to confine myself to lighting, transportation, or anything else. If I have an idea for fashion, jewelry, or even architecture, I don’t want to hold it back. Sometimes, I even find myself imagining musical instrument designs!

If I answer from the heart, the first product that comes to mind is the BMW 428i Coupe F32, produced between 2013 and 2020. Its Zeus blue color was simply stunning in every way, and every time I see one on the street, I just want to pull up a chair, pour myself some matcha tea, and admire it for hours. Maybe even rev the engine a bit or run my hands along its bodywork. But if I think logically, the iPhone lineup from the 2G to the 4S era under Steve Jobs was, in my view, one of the most flawless designs in history. Nothing at the time could match that level of design perfection so much so that I actually have an iPhone 4S mounted on my wall like a piece of art, and I look at it every day.

The first professional project I did for a company was Project 7 for Hobo an outdoor stand light. I was fully focused on it, and honestly, the only real challenge was making it waterproof.

Aluminum is my favorite material, and recently, I’ve been fascinated by 3D printing technologies, especially for metals like aluminum. It’s truly groundbreaking, and with the rapid progress of technology, we should expect even more integration of AI and 3D printing, leading to incredible transformations in the industry. As designers, we need to keep updating our knowledge and stay ahead to make the most of these innovations.

I get most creative when driving, at crowded parties, or in noisy environments I find concerts and stadiums to be great for sparking new ideas. Since these places aren’t always accessible, I use headphones and music for brainstorming and sketching, especially between midnight and 4 AM. The external noise combined with internal solitude creates a unique focus for me. However, for collaboration, I believe having a partner or a design team works best when there’s genuine warmth and communication, not just cold professionalism.

I don’t focus on a single point instead, I try to concentrate on whatever aspect of the design I'm working on at the moment, because if you think in a one dimensional way, it limits your creativity.

Pleasure!

Any word to describe this feeling would diminish it, much like when, as a parent, you hold your child for the first time.

A successful design is one that you pour your soul into, the kind that you personally want to have first, and proudly announce wherever you go, 'Hey! I’m the creator of this masterpiece.

The key question is, when solving a problem or performing a task, does this product introduce another problem? Or are the forms used in this product truly necessary in that place, or was an unnecessary step added to the production process? Earth only has 30% of its life in a living form. These things matter for the future.

God knows how much the environment around us, and the products within it, not only affect their functionality but also their appearance, influencing people's minds. And yes, the designer is responsible not just for the peace of mind that comes from the correct functionality of their products but also for maintaining an aesthetic that creates a sense of comfort and calm in the user's eyes, all while ensuring no harm to the environment. This should be the designer’s greatest responsibility, or rather, their top priority.

I believe design is moving in a positive direction, with the growing focus on sustainability and green design. It’s especially valuable to see students and emerging designers embracing this approach. If this attention continues to increase, we can gradually and consistently help save our world from destruction and guide it toward a better path. Designers play a key role in shaping public taste and trends across all design fields, so their influence is powerful over time.

I have not held an exhibition yet, but I look forward to organizing one in the future to showcase my work and connect with a wider audience.

I constantly observe the objects around me, even those used by others, and reflect on their strengths and weaknesses. I often pick up and examine items, thinking about how they could be improved. My first focus is always on how they can make people more comfortable and happier. Then I consider how nature, culture, or existing forms in human life can inspire the product’s improvement.

My design approach focuses primarily on sustainability and green design, which naturally leads me toward minimalism. I also embrace deconstruction and human-centered design. For me, it’s essential that my creations not only function well but also provide visual and emotional comfort. My goal is to design products that bring people a sense of well-being, peace, and ease in their daily lives.

I currently live in Iran, a country with immense potential for product improvement and innovation. While some challenges exist in terms of development opportunities, the country’s rich culture, diverse traditions, and breathtaking nature offer endless inspiration. The unique blend of history, symbols, and local lifestyles continually fuels my creativity and design thinking.

My first step is to study the story and background of the partners. I then research the brand’s history and symbols. If there’s a brand slogan, I consider that highly important as well. Once I have a clear understanding of the brand, I analyze its challenges and needs. I then begin the design process, using the brand’s own language and identity to enhance its products in the most effective way.

The most important quality when selecting a designer is having a broad, multi dimensional perspective someone who doesn’t approach a problem from just one angle and is genuinely curious about the company’s challenges. Only after that should you focus on their skills and other qualifications.

A deep understanding of the brand, its values, and the needs of its users is the starting point of my design process it forms the foundation upon which I build every stage of development.

The framed, disassembled iPhone 4S on my wall exemplifies design perfection compact, precise, and beautifully engineered. Microsoft’s ergonomic mouse, despite its plastic shell, shows clear ergonomic intent. The Sony XM5 meets daily needs with quiet efficiency. Apple Pencil (2nd gen) is elegantly functional, though heat buildup warrants improvement. The Xbox controller remains a standard in long term ergonomic comfort.

I usually wake without an alarm unless duty demands it. My day begins with a shower, breakfast, and a quiet mental reset. At work, I move from ideation to team discussions, followed by development. Evenings are spent in traffic, listening to music, podcasts, or catching up with a friend. Once home, I develop personal projects with music in the background, ending the night with a series or a round of FC25.

Just love it and do it!

The only drawback, as a designer, is the weight of responsibility that comes with the work. A designer’s creation inevitably impacts the world for better or worse and that alone is a profound burden. There's also the pressure of public reception; a few negative reactions can be deeply discouraging. But, like professional footballers, designers must stay focused and prove their value over time.
As for the positives being a designer means being a creator. And creation, in my view, is the most fulfilling and elevated experience one can have. It's the very essence of Maslow’s peak.

For every problem that arises in the design process, there’s at least one, if not several, solutions. My golden rule in design is simple: the work must get done, and no excuse is acceptable for veering off course or neglecting the required performance. Sometimes, problems become our saviors, and with the right solution, we can create a new path and an even better design.

Creativity, boldness, optimism, being constructive, having an open mind, and embracing challenges and problems loving the hassle! Be a creator.

Paper and pen
iPad Pro with Apple Pencil and Procreate
Lenovo Legion or ASUS ROG laptop (ASUS for the office, Lenovo for home)
SolidWorks
KeyShot
Photoshop
Illustrator
InDesign
Premiere Pro

I try to advance up to three projects in one day. To give a simple example:
In the morning, ideation for one project, modeling for another at noon, and rendering and presenting a third project in the afternoon.

Approximately 3/4 months, both intermittently and intensively, even up to 30 days.

The question of where ideas come from whether inspiration or thinking well, it’s clear that design follows a process. But occasionally, there are moments of inspiration, like when you're about to sleep, which is still a result of overthinking the relevant issues, naturally.

For Design world, it’s the Infinito project, but for me, it’s the Modulo and 7 projects my first projects where I was directly involved in both the design and production.

Hoboteam!

Almost the entire process is enjoyable for me, but brainstorming, sketching, and group ideation are the most rewarding. Then, product modeling brings me a special sense of calm, and finally, rendering offers me endless joy as I see and create the final result.

I prefer to focus on non lighting projects alongside lighting, and aim to present more projects if time management allows. I might even apply for a few major brands if I have the time.

In my view, teamwork is always better than working alone. I’ve had an excellent team with Mohammad Mostafa Sharifianmehr so far, and I still do. But for the years ahead, alongside him, I would like to have other talented teams for new projects.

I prefer to discuss the design of projects after they are completed and presented to the world.

At the moment, I’m active across all major social media platforms. However, my preferred method of communication is via my professional email: Bayerstarkdesign@gmail.com. That said, I also dedicate time each day to check and respond to business inquiries on social media, so I’m accessible there as well.

For now, I don't have an opinion on this topic :) Perhaps in the near future.

As we explored solutions, we were drawn to the concept of continuity a light that could flow endlessly, adapt effortlessly, and blend seamlessly into its environment. This led us to the philosophy of infinity.Instead of mimicking the infinity symbol, we captured its essence in the design: a single, fluid form where two cylindrical volumes are joined by a diagonal cut. This cut not only enables smooth, endless motion but also serves as a visual nod to infinity.The design process was a balancing act between engineering challenges and aesthetic clarity. We faced hurdles in minimizing the gap between the cylinders, which pushed us to innovate with diagonal cuts. These cuts solved the engineering puzzle, allowing fluid rotation with minimal spacing, while also reinforcing the infinity concept through the form.Throughout the design of Infinito, we tackled the challenge of keeping the cylinders as close as possible without compromising movement. The diagonal cuts were our breakthrough they enabled seamless rotation, reduced the gap, and brought the philosophy of infinity to life in both function and form. What you see today is a light that blends precise engineering with elegant design, creating a sense of infinite motion that interacts beautifully with any space.

Infinito is designed to be versatile, robust, and sustainable, and achieving this balance was a key focus for us. For the lighting component, we chose high efficiency Cree LED chips, known for their exceptional performance. These chips deliver bright, high-quality light with minimal energy consumption and an impressive lifespan, making the product both durable and energy efficient.For the materials, we prioritized sustainability by using minimal plastic and opting for 6063 aluminum alloy for the main structure. This alloy is lightweight, strong, and highly recyclable, with a production process that uses relatively low energy. Its flexibility also allowed us to create a sleek, functional design without compromising durability.The production process itself was engineered for efficiency. By streamlining manufacturing, we reduced energy use and waste, ensuring that Infinito is not only adaptable and long lasting but also environmentally responsible from start to finish.

Crafting Infinito to rotate freely through a full 360 degrees while staying resiliently waterproof was a formidable challenge that demanded creative ingenuity. Our breakthrough came by harnessing the remarkable physical and chemical properties of silicone for insulation. At the heart of Infinito’s “neck,” where two intricately connected cylinders pivot, we integrated robust silicone O-rings and seals. These meticulously designed components not only shield the light against water infiltration but also endure high temperatures with unwavering reliability. This elegant solution empowers Infinito to deliver seamless, fluid rotation while maintaining uncompromised durability and waterproof integrity, blending engineering brilliance with functional artistry.

Receiving this award has provided me with a strong motivation to further pursue a path of sustainable and versatile design, especially within the realm of outdoor lighting. However, this inspiration extends beyond lighting alone; it has encouraged me to adopt a broader and deeper perspective on sustainable and adaptable design across various design disciplines, placing greater value on sustainability capabilities.This recognition also increases our responsibility towards future design endeavors, compelling us to act with greater precision and excellence, and reinforcing our commitment to advancing innovative and sustainable design goals.

In many instances, we observed that users incur significant costs and material consumption merely to illuminate limited areas within architectural spaces. This situation poses several challenges: first, a lack of environmental harmony due to the sheer number of light sources; second, elevated expenses; and third, the complexity and time consuming nature of installation, procurement, and maintenance processes.As someone who has always sought to create products that independently solve multiple problems, these factors inspired me to design a lighting solution that addresses these challenges comprehensively.Our accumulated experience and observations throughout our work enabled us to better understand the challenges posed by varying weather conditions, diverse installation sites, and lighting angles. Considering these factors, we designed the product to be highly adaptable, weather resistant, and capable of adjustable orientation to perform effectively across diverse outdoor scenarios. Our experience has guided us toward creating a solution that is both multifunctional and sustainable.

As previously mentioned, to minimize the gap between the two cylinders in our design, we implemented two angled cuts on each cylinder. These cuts not only allowed us to better express the infinity form but also enabled a full 360-degree rotation with the minimal possible gap between the cylinders. Consequently, these angled cuts provided the means to achieve maximum rotational efficiency while accurately and elegantly representing the infinity shape.Attention to such details is extremely important to us details that might often be overlooked elsewhere but minimizing gaps and such precise considerations are evident throughout all of our designs.

Infinito Light removes the need for multiple fixtures by combining several functions into one product. This reduces material use and lowers costs, reflecting an efficient and sustainable design philosophy. Our approach balances versatility, durability, and sustainability to meet the evolving demands of indoor and outdoor lighting. We selected high performance Cree LED chips to ensure bright, high quality light with low energy consumption and long lifespan, supporting both sustainability and performance. Using 6063 aluminum alloy a lightweight, strong, and recyclable material allowed us to create a durable yet elegant fixture while minimizing plastic use to reduce environmental impact. Additionally, our optimized manufacturing process minimizes energy use and waste, making Infinito Light adaptable to various lighting needs while maintaining high standards of sustainability.

Our choice to integrate Cree LED chips into Infinito Light was based on their exceptional technical performance and long-standing reputation for reliability. Cree LEDs are known for their high luminous efficacy (lumens per watt), precise spectral modulation, and superior thermal stability all of which were critical to achieving both energy efficiency and consistent light quality in our design. Specifically, we selected models with a high CRI (Color Rendering Index), which is essential in architectural and outdoor applications where accurate color representation of materials and surroundings matters. These LEDs maintain color consistency over time, even under varying environmental conditions, which aligns perfectly with the long-term performance requirements of Infinito. Moreover, Cree’s advanced thermal management allows for stable operation without excessive heat buildup, reducing the need for additional cooling elements and extending the overall lifespan of the product. To further enhance light quality, we paired these LEDs with specialized lenses that offer precise beam control and uniform light distribution. The result is aglare free, visually comfortable experience that performs exceptionally across different environments, from ambient architectural settings to functional outdoor spaces.

One of the most unexpected and meaningful challenges during the six month development of Infinito Light was engineering the rotation mechanism for an outdoor fixture. Unlike indoor lighting, outdoor environments introduce unique and demanding variables such as dust, water, rain, and wind that significantly impact the functionality and longevity of movable components. At the same time, ensuring easy maintenance and durability for a flexible outdoor product adds another layer of complexity.This particular challenge turned out to be a truly inspiring part of the process, one that taught me a great deal and brought valuable insights I will carry into future projects. The most important lesson I learned is that every constraint or difficulty can be an opportunity for a designer because often, these are the areas that haven’t yet been deeply explored. For me, design is about not passing over problems, but using them as catalysts to create something new, thoughtful, and innovative.