Interviews with Eun Ji Kim
Designer profileDesigner of the Day Interview
30 May 2025
I’m a UI/UX designer with several years of experience working across digital platforms. I studied design in New York, and after graduating, I began working in the industry.
I’ve had the opportunity to collaborate with clients across various sectors, including brands like Coca-Cola, USPS, New York Lottery, and Four Seasons. Currently, I’m part of a team where I focus on creating thoughtful and accessible user experiences that connect technology with people.
I’ve had the opportunity to collaborate with clients across various sectors, including brands like Coca-Cola, USPS, New York Lottery, and Four Seasons. Currently, I’m part of a team where I focus on creating thoughtful and accessible user experiences that connect technology with people.
Over the past 10 years, I’ve embraced unfamiliar challenges, built my life from the ground up, and grown through every experience. I came to the U.S. alone to study design, and since then, I’ve contributed to a wide range of digital projects across industries.
I originally studied psychology, which gave me a strong foundation in understanding human behavior, perception, and emotion. That background naturally sparked my interest in user experience and how design shapes the way people interact with the world.
Later, I pursued a design degree at the School of Visual Arts (SVA) in New York, where I was able to combine my analytical mindset with visual creativity. Living far from home and adapting to a new culture deepened my appreciation for how design can make digital experiences feel more intuitive and human.
There was no single turning point. It was a gradual realization that design could be my way of creating meaningful impact. That belief continues to guide my work today.
I originally studied psychology, which gave me a strong foundation in understanding human behavior, perception, and emotion. That background naturally sparked my interest in user experience and how design shapes the way people interact with the world.
Later, I pursued a design degree at the School of Visual Arts (SVA) in New York, where I was able to combine my analytical mindset with visual creativity. Living far from home and adapting to a new culture deepened my appreciation for how design can make digital experiences feel more intuitive and human.
There was no single turning point. It was a gradual realization that design could be my way of creating meaningful impact. That belief continues to guide my work today.
First, I focus on clarity, both in communication and in the user experience. I want the design to feel intuitive and effortless so users can focus on what they need without confusion.
Second, I always consider empathy. My background in psychology helps me think from the user’s perspective and design for a wide range of people, especially those who might otherwise feel left out by fast-moving technology.
Third, I care deeply about consistency across the design system, making sure every detail feels intentional and coherent across the product.
Most of my work is digital, and I rely heavily on tools like Figma for wireframing, prototyping, and collaboration. I also keep a personal Are.na board where I collect references and ideas. It’s how I stay visually inspired and grounded at the same time.
Second, I always consider empathy. My background in psychology helps me think from the user’s perspective and design for a wide range of people, especially those who might otherwise feel left out by fast-moving technology.
Third, I care deeply about consistency across the design system, making sure every detail feels intentional and coherent across the product.
Most of my work is digital, and I rely heavily on tools like Figma for wireframing, prototyping, and collaboration. I also keep a personal Are.na board where I collect references and ideas. It’s how I stay visually inspired and grounded at the same time.
When I’m designing, I feel a mix of excitement, curiosity, and sometimes frustration. The most exciting phase for me is the initial idea and exploration when possibilities feel endless and creativity flows freely. I enjoy brainstorming and sketching out concepts because that’s when I feel most connected to the core purpose of the project.
Several aspects of my background have shaped me as a designer beyond just design skills. My study of psychology has been especially valuable, as it helped me understand human behavior, perception, and emotion. This insight allows me to design with empathy and create user experiences that truly connect with people.
Another important skill is communication. Collaborating with experts from different fields taught me that design is a team effort, and clear, honest dialogue is key to success. Being adaptable and open to feedback has also helped me grow and improve continuously.
My biggest influence has been my experience living and studying abroad. Navigating new cultures and environments made me more aware of diverse perspectives and the need for inclusive design.
Another important skill is communication. Collaborating with experts from different fields taught me that design is a team effort, and clear, honest dialogue is key to success. Being adaptable and open to feedback has also helped me grow and improve continuously.
My biggest influence has been my experience living and studying abroad. Navigating new cultures and environments made me more aware of diverse perspectives and the need for inclusive design.
My growth as a designer has been about learning and adapting to the fast-changing digital world. I want to keep evolving by embracing new technologies and focusing on inclusive design to make experiences accessible for everyone.
In the future, I hope to lead projects that make a real impact by bridging technology and diverse user needs. I want to be remembered as a designer who cares deeply about people and creates thoughtful, human-centered solutions.
One dream project is to build a digital platform that supports international students and people living abroad. It would offer practical resources, community connections, and mental wellness tools to ease the challenges of living in a new country. This project is meaningful to me because I’ve experienced it firsthand and understand how valuable that support can be.
In the future, I hope to lead projects that make a real impact by bridging technology and diverse user needs. I want to be remembered as a designer who cares deeply about people and creates thoughtful, human-centered solutions.
One dream project is to build a digital platform that supports international students and people living abroad. It would offer practical resources, community connections, and mental wellness tools to ease the challenges of living in a new country. This project is meaningful to me because I’ve experienced it firsthand and understand how valuable that support can be.
To young designers just starting out, especially those navigating new environments or working abroad, my advice is to be patient and stay curious. It is easy to feel overwhelmed by language barriers or cultural differences but do not let that discourage you. Design is a universal language and honest thoughtful work will always connect with people.
One warning I have is not to underestimate the importance of communication. Many challenges I faced could have been eased with clearer dialogue and openness. Also do not fear failure because mistakes are a vital part of learning and growing.
Focus on building good habits like asking questions, seeking feedback, and staying open to new ideas. Keep learning continuously and remember that growth takes time.
One warning I have is not to underestimate the importance of communication. Many challenges I faced could have been eased with clearer dialogue and openness. Also do not fear failure because mistakes are a vital part of learning and growing.
Focus on building good habits like asking questions, seeking feedback, and staying open to new ideas. Keep learning continuously and remember that growth takes time.
To be successful, stay curious and develop disciplined habits. Communicate clearly and welcome feedback because design is a team effort. Embrace iteration and don’t settle for the first idea. Build a strong network and seek inspiration from diverse sources. Success comes from skill, empathy, and persistence.
My day usually starts by checking my to-do list on Notion to get organized. Sometimes I scroll through design news or Are.na for inspiration but honestly some days it’s more about pushing through the tasks. Most of my time is spent working in Figma fixing details and coordinating with the team. What keeps me going even on the slow days are small moments like figuring out a better solution or getting helpful feedback. Those little wins make the routine feel worth it.
I keep an eye on design trends through sites like Are.na, design blogs, and social media, but I don’t follow them blindly. Trends can inspire fresh ideas, but I believe it’s more important to focus on timeless, user-centered design that truly solves problems. I prefer developing a consistent style that reflects my values and the needs of the project rather than chasing what’s trendy this season.
Good design means it’s simple, helpful, and easy to use. I think a design is good when even people without a design background can understand and use it without feeling lost or annoyed. If using a product feels natural and it really helps people, then it’s well designed.
I also pay attention to how everything fits together and feels consistent. A common mistake is making things look nice but hard to use, which isn’t helpful.
For me, the moment I say “this is good design” is when using it feels smooth and effortless. Good design solves real problems and makes the experience easy and pleasant.
I also pay attention to how everything fits together and feels consistent. A common mistake is making things look nice but hard to use, which isn’t helpful.
For me, the moment I say “this is good design” is when using it feels smooth and effortless. Good design solves real problems and makes the experience easy and pleasant.
I believe design is never truly “complete” because there’s always room to improve. However, I decide a design is ready when it effectively solves the problem, meets user needs, and passes usability testing without major issues. At that point, further changes often bring only minor improvements and can delay other important work.
I usually set clear goals and deadlines to know when to stop iterating and move on. Even after launch, I stay open to feedback and improvements, but I avoid endlessly tweaking earlier work to stay productive.
For me, a design feels successful when users find it easy and satisfying to use, and it achieves the intended purpose in real life. That’s when I know the design has done its job well.
I usually set clear goals and deadlines to know when to stop iterating and move on. Even after launch, I stay open to feedback and improvements, but I avoid endlessly tweaking earlier work to stay productive.
For me, a design feels successful when users find it easy and satisfying to use, and it achieves the intended purpose in real life. That’s when I know the design has done its job well.
One of my most meaningful projects was a digital platform for the luxury lifestyle sector, developed over seven months. I aimed to create an elegant and intuitive interface that balanced sophisticated design with practical usability.
The challenge was to maintain clarity, empathy, and consistency while meeting diverse user needs. The most rewarding part was seeing it launch successfully and improving it continuously based on real user feedback.
The challenge was to maintain clarity, empathy, and consistency while meeting diverse user needs. The most rewarding part was seeing it launch successfully and improving it continuously based on real user feedback.
These days, design trends change so fast, and there are so many talented designers on platforms like Instagram where I find a lot of inspiration. Instead of having just one favorite, I prefer to learn from and be inspired by the diverse and ever-evolving work of many different creators. I really admire the creativity and variety that today’s designers bring to the field.
I live and work in New York, a city full of energy and diversity that inspires my design. The fast pace and mix of cultures shape how I create inclusive and accessible work.
Growing up in Korea and living abroad gives me a unique perspective. I see design as a way to bridge cultural gaps and make new places feel welcoming.
I believe good design helps society progress by improving how we interact with technology and each other. In my own life, design brings small but meaningful improvements that make daily tasks easier and more enjoyable.
Growing up in Korea and living abroad gives me a unique perspective. I see design as a way to bridge cultural gaps and make new places feel welcoming.
I believe good design helps society progress by improving how we interact with technology and each other. In my own life, design brings small but meaningful improvements that make daily tasks easier and more enjoyable.
I believe in open communication and collaboration, which makes working with me straightforward and enjoyable. While I’m comfortable working independently, I thrive best in teams where ideas flow freely and everyone respects each other’s input. In my work culture, respect and empathy are essential because design is a team effort. Understanding different perspectives is key to creating better solutions that truly resonate with users.
For a good designer, qualities like curiosity, empathy, discipline, and strong communication skills are crucial. These traits enable us to create meaningful, user-centered work that stands out.
For a good designer, qualities like curiosity, empathy, discipline, and strong communication skills are crucial. These traits enable us to create meaningful, user-centered work that stands out.
To be honest, I haven’t participated in formal philanthropic design work yet. However, I strongly believe in design’s power to create positive social impact. I’m inspired by designers who use their skills to support communities and humanitarian efforts, and I hope to contribute more actively in the future.
For now, I’m focusing on building my experience so that when opportunities arise, I can provide meaningful help. I’m also open to informally mentoring and sharing knowledge with young designers whenever possible.
For now, I’m focusing on building my experience so that when opportunities arise, I can provide meaningful help. I’m also open to informally mentoring and sharing knowledge with young designers whenever possible.
Attending the A’ Design Award gave me a boost of confidence and motivation. Being named Designer of the Day made me feel proud and more sure of my path.
Design awards help by giving exposure, feedback, and connections. They push me to improve and open doors for new opportunities.
I think design competitions are important because they challenge us and connect us with others. This recognition reminds me that my work matters and encourages me to keep going.
Design awards help by giving exposure, feedback, and connections. They push me to improve and open doors for new opportunities.
I think design competitions are important because they challenge us and connect us with others. This recognition reminds me that my work matters and encourages me to keep going.
Design Interview
31 May 2025 · Made Home Web Design
Made Home is designed as a digital marketplace highlighting NYC local food artisans by combining e-commerce with storytelling. The core principle is to offer a clear, engaging, and accessible platform that showcases the craftsmanship and unique qualities of homemade products. The design draws inspiration from community-driven marketplaces and aims to connect small-scale makers with broader audiences through an intuitive and visually rich experience.
The main focus was to create an intuitive and visually engaging platform that makes discovering and purchasing local homemade food products easy and enjoyable. The design aimed to balance functionality with storytelling to highlight each artisan's unique offerings. Ultimately, the goal was to foster a stronger connection between consumers and small-scale food makers by enhancing accessibility and user experience.
Future plans include expanding the platform's features to support broader categories of handmade goods and integrating more community engagement tools. There is also a focus on enhancing personalization and scalability to better serve both artisans and consumers, ensuring the design remains adaptable for evolving user needs and market trends.
The design process took several months, allowing for thorough research, user testing, and iterative refinement to ensure the platform met accessibility and usability goals.
This design was self-initiated, inspired by the need to provide small-scale food artisans with a platform that connects them to wider audiences. The concept emerged from observing gaps in existing marketplaces and the desire to create a more engaging, community-focused digital experience.
The design is currently a conceptual project and is not yet produced or used by any company. There are no immediate plans to sell or lease production rights, but the concept remains open for future development or collaboration.
The design was motivated by the desire to support local food artisans and address the lack of dedicated digital platforms that effectively showcase their craftsmanship. This type of work allows for blending e-commerce with storytelling to elevate the visibility of small-scale producers within their communities.
The design drew inspiration from community-focused marketplaces and platforms that emphasize storytelling alongside commerce. While no specific designer was directly referenced, the project was influenced by trends in user-centered design that prioritize accessibility, clarity, and engaging visuals.
The target users are consumers interested in locally made, artisanal food products, as well as small-scale food artisans seeking an accessible platform to showcase and sell their goods. The design aims to serve both parties by facilitating discovery, engagement, and purchase within a community-driven marketplace.
Made Home integrates storytelling with e-commerce to emphasize the unique craftsmanship of local artisans. Its focus on intuitive navigation, curated visual presentation, and accessibility creates a seamless user experience that fosters community connection beyond simple transactions.
The name Made Home reflects the focus on handmade, locally crafted food products that originate from home kitchens and small artisan workshops. It conveys the idea of authenticity, craftsmanship, and community rooted in local production.
The design was primarily created using Figma, which facilitated interface design, prototyping, and collaboration.
The most unique aspect of the design is its seamless integration of e-commerce functionality with immersive storytelling that highlights individual artisans and their handcrafted products. Vendors can showcase their products to a diverse customer base, while customers can explore a wide variety of products within a single platform. This combination fosters community connection and authenticity in a digital marketplace.
The design was developed independently under the guidance of a senior portfolio class professor who provided mentorship and feedback throughout the process. Additionally, multiple rounds of revisions and refinements were made to improve the concept.
Technology serves as the foundation for creating an accessible and user-friendly digital marketplace. It enables seamless e-commerce transactions, supports dynamic visual content, and facilitates intuitive navigation, ensuring a smooth interaction between users and the platform.
The design process included research on user behavior and preferences related to online marketplaces and e-commerce platforms. Insights were also drawn from interactions with farmers market vendors, whose practices and community focus inspired aspects of the platform. Analysis of community-driven sites and user interaction patterns informed decisions on navigation, visual hierarchy, and content presentation to enhance accessibility and engagement.
One of the main challenges was balancing a visually rich storytelling experience with clear and efficient e-commerce functionality. Ensuring intuitive navigation while maintaining engaging content required multiple design iterations. Additionally, representing diverse artisans and products fairly within a cohesive layout posed a challenge. Limited access to firsthand stories from vendors restricted the ability to fully incorporate authentic user narratives
I submitted the design to an international competition to challenge myself and see how the concept would be received outside my usual environment. It was also an opportunity to gain experience and feedback that could help me grow as a designer.
During the design process, I improved my ability to balance storytelling with functionality in digital platforms. I gained experience in creating clear navigation while maintaining engaging visual elements. This project was one of the ones where I invested significant time specifically on the visual design, which strengthened my skills in user-centered design and iterative refinement based on feedback.
This project emphasized the importance of connecting local artisans with their communities through digital means. While the concept focuses on e-commerce, it also aims to preserve and share the stories behind each product, which I believe adds meaningful value beyond simple transactions.
Design Interview
31 May 2025 · Vxt Plus Mobile App
Vxt Plus is inspired by TurboVax, a web tool developed to simplify COVID-19 vaccine appointment access in New York City. While TurboVax was short-lived, its impact revealed the ongoing need for accessible vaccine management. The core idea behind Vxt Plus is to reimagine that experience as a more comprehensive and intuitive platform. It integrates vaccine reservations, digital record storage, and scheduling into a single user-friendly interface.
The main focus was to make the experience of managing vaccines more intuitive, accessible, and reliable for a wide range of users. Vxt Plus was designed to reduce friction in the user journey by simplifying complex tasks like booking appointments, viewing records, and setting reminders. Special attention was given to usability and interface clarity to ensure users could navigate the platform with minimal effort. The goal was to create a trustworthy digital environment that supports public health through thoughtful design.
Although Vxt Plus was originally designed in response to the COVID-19 vaccine rollout, future plans aim to extend its use beyond that context. The platform can be developed to include features for other immunizations, such as flu shots or school-required vaccines, and potentially expand into broader health management tools. The goal is to evolve the design into a long-term public health resource, not limited to a specific time period, while maintaining its ease of use and clear interface.
The concept was developed over the course of several months, including initial research, user journey mapping, wireframing, visual design, and prototyping. Time was also spent studying the original TurboVax tool and identifying opportunities to improve and expand its functionality.
This design was not commissioned but initiated as a personal project inspired by the original TurboVax tool. The goal was to address the ongoing need for accessible vaccine management beyond the initial COVID-19 vaccine rollout. Motivated by the opportunity to improve user experience and expand vaccine-related services, the design was developed to offer a clearer, more comprehensive platform for managing vaccinations.
This design is not currently being produced or used by another company. It was created as an independent concept and is not affiliated with the original TurboVax project. There are no immediate plans to sell or lease the production rights, but future development may involve collaboration or self-production if the concept is expanded into a fully functional product.
The project was driven by a desire to respond to a public need during the COVID-19 pandemic, where many faced challenges in accessing vaccines through complex systems. Inspired by the functionality and impact of TurboVax, this design explores how thoughtful digital tools can simplify essential health services. It reflects an interest in creating user-centered solutions that make important information and actions more accessible, especially during times of crisis.
The design was primarily influenced by the original TurboVax platform created by Huge Ma, whose approach to simplifying vaccine access during a critical time served as the starting point. Additional inspiration came from government health portals and user-friendly medical apps, with a focus on clarity, accessibility, and trust. These references helped shape the structure, tone, and interface design of Vxt Plus.
The target users for this design are individuals seeking a simplified and reliable way to manage their vaccination information. This includes people of all ages who may face difficulty navigating complex healthcare systems, especially during public health emergencies. The design also considers underserved communities that benefit from increased digital accessibility and clarity in medical services.
Vxt Plus distinguishes itself through its user-centered approach, combining appointment booking, record storage, and scheduling in a single, intuitive interface. While inspired by earlier tools like TurboVax, this design extends functionality beyond COVID-19 by aiming to support a broader range of vaccinations. The emphasis on clarity, trust, and accessibility ensures a smoother user experience, especially for those less familiar with digital healthcare platforms.
The name "Vxt Plus" is a condensed and modernized take on the word “vaccine,” combined with a plus sign to suggest added value, expanded functionality, and future potential. It reflects the design’s goal to go beyond simple scheduling by offering a more complete vaccine management experience in one platform.
The project was primarily developed using Figma for wireframing, interface design, and prototyping. Adobe Illustrator and Photoshop were used for visual assets and iconography.
The most unique aspect of the design is its integration of multiple vaccine-related services such as booking, record storage, and scheduling into one streamlined platform. Unlike typical health apps that separate these functions, Vxt Plus simplifies the entire process with a clear interface and inclusive design approach, making it accessible to a wide range of users.
This design was developed independently without direct collaboration. However, research into existing technical frameworks and consultation of publicly available resources informed the design decisions. The project relied on knowledge of user experience principles and digital health interfaces rather than specialized technical input from other professionals.
Technology serves as the foundation for integrating multiple vaccine-related functions into a single accessible platform. It enables seamless scheduling, secure record storage, and real-time updates. The design leverages digital tools to enhance user experience by simplifying complex health processes and ensuring accessibility across different devices and user groups.
The design was informed by analysis of existing vaccine scheduling tools and public health resources. Research included studying user behavior related to appointment booking and vaccine record management. Usability principles and accessibility standards were applied to address common pain points and ensure the platform serves diverse user needs effectively.
One of the main challenges was creating a design that balances simplicity with comprehensive functionality. Integrating scheduling, record storage, and notifications into a clear interface required careful organization to avoid user confusion.
The decision to submit the design to an international competition was driven by the opportunity to present a user-centered solution addressing public health challenges on a global platform. The competition provided a chance to gain feedback from a diverse professional audience and to contribute to ongoing discussions about accessible digital health tools.
During the design process, I enhanced my ability to create clear and accessible interfaces for complex health-related tasks. I deepened my understanding of integrating multiple functionalities into a cohesive user experience. The project also strengthened my skills in balancing user needs with technical feasibility and adhering to accessibility standards.
The design emphasizes adaptability, with the potential to expand beyond COVID-19 vaccine management to include other vaccination schedules and health records. This flexibility aims to ensure long-term relevance and support broader public health needs through a single accessible platform.
Design Legend Interview
31 May 2025
I originally majored in psychology before switching to design, driven by a growing interest in visual communication and user experience. After transferring, I studied design in New York and graduated with a focus on digital product and interaction design. Now, I’m working as a designer in New York, where I apply both my psychology background and design training to create thoughtful, user-centered experiences.
I think I always had a vague but persistent feeling that I wanted to do something more practical, something that could make a real, visible impact. That’s what eventually led me to design. It felt like the right balance between creativity and utility, giving me a way to turn ideas into tangible solutions that people can actually use.
I chose to become a designer, but it wasn’t an obvious or immediate decision. I had always been drawn to understanding how people think and feel, which is why I studied psychology at first. But along the way, I realized I was craving a more hands-on, creative way to apply that curiosity. Design allowed me to turn ideas into tangible solutions and gave me a clearer sense of purpose. Looking back, it felt less like a single decision and more like following a series of instincts that led me here.
I mainly design digital products like websites and apps, focusing on creating clear, intuitive and user-friendly experiences. Going forward, I would love to work more on projects that help people adapt to new environments, like tools for international students or people living abroad, where design can make a real positive impact on daily life.
To become a great designer, young designers should stay curious and open minded. It’s important to keep learning, embrace feedback and not be afraid to fail. Building strong communication skills and empathy helps create work that truly connects with people. Most importantly, be patient. Growth takes time and every experience is a step forward.
What distinguishes a good designer from a great designer is mostly about attitude and openness. A good designer has the necessary skills and delivers solid work. A great designer, however, stays open to feedback, continuously learns, and deeply understands problems from the user’s perspective. It’s the willingness to grow and the ability to empathize that truly set great designers apart.
A good design is clear, useful, and easy to understand even for people without a design background. I evaluate good design by how well it helps users achieve their goals without confusion or frustration. If the design feels intuitive, meets real needs, and creates a positive experience, that’s when I know it’s really good.
Good design matters because it makes life less complicated. It helps people get things done without wasting time or feeling annoyed. Investing in good design is not just about looking nice but about solving real problems and making things work better. When design works well, everyone benefits even if they don’t notice it consciously.
If I had the time, I’d create a digital platform based on my own experiences living abroad, especially as an international student. It would offer practical resources, ways to connect with others, and mental health support to help people feel less alone and more supported in a new country. Having gone through that myself, I know how much something like this could make a real difference.
My dream project is to build a platform that supports people living far from home, especially international students and expats. It would combine useful resources, community connections, and mental wellness tools to make adjusting to a new culture easier and less lonely. I haven’t had the time or resources to bring it to life yet, but it’s a project very close to my heart.
I think the secret ingredient is staying curious and open minded. Design is always evolving so being willing to learn and adapt keeps my work fresh and relevant. Also, empathy plays a huge role. Really understanding the people I’m designing for helps me create solutions that truly matter. There is no magic formula but combining curiosity with empathy and persistence has helped me grow as a designer.
These days, design trends change so fast and there are so many talented designers on platforms like Instagram that I find a lot of inspiration there. Instead of having just one favorite, I like to learn from and be inspired by the diverse and ever-evolving work of many different people. I really admire the creativity and variety that today’s designers bring to the field.
To be honest, I tend to prefer designs that don’t use many elements but focus on simplicity and refined details. I appreciate work that is minimal yet carefully crafted, where subtle details create strong impact without unnecessary complexity. I like designs that balance beauty and functionality without being overly complicated. Those that solve real problems and make people’s lives easier stand out to me.
One of my greatest design works is the VXT Plus app, which I submitted for this competition. It was especially meaningful to me because I was involved from concept to execution. What makes it great in my eyes is how it balances clarity, functionality, and emotional resonance. I focused on making it intuitive and accessible while ensuring the experience felt thoughtful and personal. The positive feedback and recognition it received made me feel that I succeeded in creating something that genuinely helps and connects with users.
I think the best way to grow as a designer is to stay curious, ask questions, and remain open to feedback. For me, shifting my mindset helped a lot. I began to see design not just as something visual but as a way to solve problems. I learned the most by working with others, listening carefully, and accepting that I won’t always have the right answer. Paying attention to everyday moments also helps because inspiration often comes from unexpected places.
If I hadn’t become a designer, I might have pursued something in psychology since that was my first major. But to be honest, I’m not sure I would’ve stayed in that field either. I think I would’ve eventually looked for a different path, something more creative or hands-on. I’ve always been drawn to work that has a visible and practical impact, so even if it wasn’t design, it probably would’ve been something where I could build or create things that help people in real ways.
For me, design is about solving problems in a thoughtful and human-centered way. It’s not just about how something looks, but how it works, how it feels, and how it fits into people’s lives. Good design makes things clearer, easier, and more meaningful. It’s a quiet but powerful tool for change, and that’s what makes it so valuable to me.
Without a second thought, I would say my biggest supporters are my parents and family. Their unconditional support and belief in me have been the foundation that helped me reach where I am today. My family always encouraged me to keep exploring and stay curious, even when my path wasn’t clear.
I think my biggest driver has been a sense of restlessness and the feeling that things are never perfect. That constant feeling of wanting to improve and do better pushed me to keep learning and growing. This kind of discomfort actually became a strength that helped me become a better designer over time.
One of the biggest obstacles was learning to trust my own instincts. Early on, I doubted whether my ideas were good enough or if I truly belonged in design. At the same time, developing strong communication skills was crucial. Being able to clearly explain and defend my ideas helped me gain confidence and work better with others. Overcoming these challenges took time but made me a stronger designer.
Designers should present their work clearly and confidently. It is important to tell the story behind the design, why certain choices were made and how the design solves real problems. Using simple language helps everyone understand the value of the work. Visuals should support the message without overwhelming it. Being open to feedback and ready to explain your decisions shows professionalism and builds trust.
Right now, I’m working on a digital platform for the luxury lifestyle sector. My goal is to create an elegant and intuitive interface that balances sophisticated design with practical usability.
The challenge is to keep the design clear, empathetic, and consistent while addressing diverse user needs. The most rewarding part is seeing it launch successfully and then continuously improving it based on real user feedback.
The challenge is to keep the design clear, empathetic, and consistent while addressing diverse user needs. The most rewarding part is seeing it launch successfully and then continuously improving it based on real user feedback.
My ultimate goal as a designer is to craft intuitive and meaningful experiences that truly connect with people. Across every project, I focus on creating designs that positively shape how people interact with the world around them and improve their daily lives.
I think people expect me to do good work that actually helps users and solves problems. They want me to be professional and clear in how I explain my ideas. Honestly, they probably also expect me to keep learning and improving, and to support others when I can. At the end of the day, people just want designs that work well and make sense, not just something that looks nice.
Design helps create a better society by making things easier and more accessible for everyone. Good design solves real problems and improves daily life, whether through better tools, clearer communication, or more inclusive experiences. It can break down barriers and connect people across different backgrounds. When design focuses on the user, it helps build a society where everyone can participate and thrive.
I’m currently working on refining a digital platform I helped launch in the luxury lifestyle space. It’s a project I’ve been involved in for months, and now I’m focusing on improving the user experience based on real feedback. Seeing how people interact with the product and finding ways to make it clearer, more intuitive, and more human-centered has been really rewarding.
One of the most satisfying projects for me was the VXT Plus app, which I submitted to this competition. It was meaningful because I was involved in every step, from research and strategy to UI/UX design, and I could apply both my design skills and my background in psychology. Seeing the final product come together in a way that feels useful, intuitive, and emotionally considered gave me a deep sense of fulfillment.
I’d love to see the design industry become more inclusive and empathetic. There’s still room for improvement when it comes to accessibility and designing for diverse age groups, cultures, and abilities. I also hope the industry continues to value thoughtful, human-centered solutions over flashy or trend-driven work. Good design should solve real problems and make life easier for everyone, not just a specific group.
I think the design field is moving toward more personalized, ethical, and responsible practices. With the rise of AI and data-driven tools, there’s a growing need for designers to think critically about the impact of their work. I see a future where designers are not just solving problems but also questioning them, making sure what we build is truly meaningful, inclusive, and sustainable.
It really depends on the scope and complexity of the project. Some smaller projects can be wrapped up in a few weeks, while others, especially those involving multiple stakeholders, user testing, or a full digital experience, can take several months. I try to stay flexible and responsive throughout the process, always aiming for quality over speed.
When I start a new design project, I begin by understanding the context, the users, their needs, and the goals of the project. I spend time asking questions, doing research, and identifying any constraints or opportunities. Once I have a clear foundation, I move into sketching ideas, building wireframes, and exploring concepts that balance function and emotion. I believe a thoughtful beginning always leads to better outcomes.
My life motto as a designer is to stay curious and keep learning. I believe growth comes from being open to new ideas, embracing challenges, and constantly refining your craft. Design is never finished, and neither am I.
I think it’s a bit of both. Sometimes design leads the way by introducing new ideas that later become trends. Other times, trends influence designers and shape what they create. It’s a continuous cycle where design and trends feed into each other.
As a UI/UX designer, technology is at the core of everything I do. It enables me to prototype, test, and iterate designs quickly, which is essential for creating user-centered experiences. Technology also shapes how users interact with products, so understanding its capabilities helps me design interfaces that are intuitive, responsive, and accessible. Without the right tech tools and platforms, delivering seamless digital experiences would be much harder.
It might sound typical, but I use Figma the most. It’s really versatile and works well for both design and collaboration.
Personally, I think color, materials, and the overall ambiance are what really bring a design to life. They create the feeling you get when you use something or enter a space. The right colors can set the mood, materials add a sense of quality and touch, and the ambient vibe helps make the whole experience feel natural and inviting.
I wish people would ask about the thinking and intentions behind my design choices. Not just how it looks but why certain decisions were made and how the design aims to solve real problems or improve the user’s experience. That’s where the true value lies for me in thoughtful, purposeful design that makes a difference.
When I see a great new design or product, I immediately think about how well it solves a problem or improves the user’s experience. I’m curious about the choices behind it, why it works so smoothly, what challenges the designers faced, and how it balances form and function. It’s inspiring to see something that is both useful and beautiful.
My ideal design partner is someone open-minded and curious, who communicates clearly and respects different perspectives. I believe in co-design because great ideas often come from collaboration. Working together allows us to combine strengths, challenge assumptions, and create solutions that none of us could achieve alone.
The people who influenced my design the most are my mentors and colleagues who challenged me to think deeper and push my limits. Also, users whose feedback helped me understand real needs shaped my approach a lot. Everyday collaboration and honest conversations with diverse people have been key to my growth as a designer.
I don’t have a single favorite book, but I’ve been influenced by a mix of design, psychology, and creativity books. Since I studied psychology before design, books about human behavior and decision-making really shaped how I think about user experience. I also appreciate design books that focus on simplicity and problem-solving rather than just aesthetics.
I developed my skills through a combination of formal education, hands-on experience, and continuous learning. Studying psychology first helped me understand people’s behavior, which is key in design. Then, studying design gave me the tools to turn those insights into practical solutions. Over time, working on real projects, getting feedback, and staying curious pushed me to improve and refine my skills.
Without hesitation, I would want to meet and talk with my parents and family. They have been my biggest supporters and the foundation of who I am. Beyond that, if I think about design, I’d love to have a conversation with a design legend like Dieter Rams to learn from his timeless approach to simplicity and functionality.
I appreciate the recognition because it shows that my work resonates with others but I try not to focus too much on fame. For me the most important thing is doing meaningful work that helps people and keeps pushing my own growth. Being famous isn’t the goal it’s a byproduct of staying true to good design and continuous learning.
My favorite color is white because it feels clean and simple. I really like Brooklyn for its creative vibe and community. I enjoy early summer the most since the weather feels just right. Lately, thanks to the weather, my favorite food has been cold pasta salads because they are refreshing and light. As for a brand, I like Apple because of their clean design and user-friendly products.
Sometimes I find myself obsessing over tiny details no one else notices. It’s funny how those little things can take hours, but in the end, they make the design feel special.
I usually find motivation when I’m working with others. Sharing ideas and collaborating sparks new energy and keeps me engaged. It’s inspiring to see how different perspectives come together to create something better. Being part of a team where everyone contributes and respects each other’s input really helps me stay motivated and excited about the work.
Not at all. When I was a kid, I didn’t even know what design really was. My younger sibling was already pursuing art, so I thought that path wasn’t for me. I was curious about many things but never imagined I’d end up as a designer. It was only later, through exploring different paths and interests, that I found design to be the right fit for me.
It’s hard to imagine exactly what the world will look like in a thousand years, but I think design will play an even bigger role in how we live and interact. Technology will likely be far beyond what we can picture now, and design will need to keep evolving to make these advances accessible and meaningful for everyone.
I want people to know that my design work comes from a real desire to make things easier and more meaningful in everyday life. I’m always learning and trying to improve, and I believe that good design is about empathy and connection, not just aesthetics. I’m grateful for the support and excited to keep growing and creating work that truly helps people.
Designer Interview
29 May 2025
I originally studied psychology, which gave me a strong foundation in understanding human behavior, perception, and emotion. That background naturally led me to become interested in user experience and how design influences the way people interact with the world. Later, I pursued a design degree at the School of Visual Arts (SVA) in New York, where I was able to combine my analytical mindset with visual creativity.
Becoming a designer wasn't something I always planned, but in retrospect, it feels like a natural path. I’ve always loved observing how people connect with stories, visuals, and spaces, and design turned out to be the perfect medium for me to express that curiosity. Now, my goal is to create work that is both emotionally resonant and functionally thoughtful—designs that not only look good, but feel right.
Becoming a designer wasn't something I always planned, but in retrospect, it feels like a natural path. I’ve always loved observing how people connect with stories, visuals, and spaces, and design turned out to be the perfect medium for me to express that curiosity. Now, my goal is to create work that is both emotionally resonant and functionally thoughtful—designs that not only look good, but feel right.
I'm currently working as a designer at an advertising agency, where I focus on creating digital experiences that connect brands with people in meaningful ways. The project I submitted for the award actually began as a student work during my time at the School of Visual Arts. I revisited and refined it after gaining more experience in the field, and I’m proud to see how it’s grown since its early concept stage.
For me, design is a way to make ideas visible and meaningful. It goes beyond creating beautiful visuals. It is about crafting digital experiences where a brand's identity and the user's expectations naturally meet. My background in psychology has helped me approach design with empathy. Understanding human behavior and emotion plays a big role in how I create. I believe good design tells a story and solves problems at the same time. It is where creativity meets clarity.
I enjoy designing UI/UX experiences that go beyond just creating beautiful interfaces. My focus is on designing intuitive, user-centered solutions that align with the brand's identity and meet the users' needs. I love the challenge of crafting seamless digital journeys, where every interaction feels natural and efficient. Whether it’s optimizing navigation, improving accessibility, or enhancing the overall usability, I’m passionate about ensuring that users not only enjoy the design but also find it easy to use and meaningful. For me, the most rewarding projects are those where design truly improves the user experience and leaves a lasting positive impact.
One of my favorite designs is the 'Vxt Plus' UI/UX project I worked on during my time as a student, which I later refined and submitted for an award. The design focused on creating a seamless and visually engaging experience for users, all while maintaining a strong brand identity. What I love most about this project is how it blends the principles of user-centered design with creative problem-solving. It wasn’t just about making something aesthetically pleasing; it was about understanding the user’s journey and ensuring each interaction felt intuitive and meaningful. I was able to dive deeply into how design elements could evoke emotion and guide users through the experience naturally. The end result was a design that balanced function and beauty while keeping the users’ needs at the forefront.
The first thing I designed for a company was a digital interface for an internal project during my early days in the design industry. It was a user interface for an internal tool that streamlined communication and workflow within the team. I worked closely with developers and product managers to ensure that the design met both functional requirements and user needs.
It was a learning experience, as I was just starting to apply the design principles I had studied, but it gave me a solid foundation in UI/UX design and introduced me to the importance of user-centered design. What I found most rewarding was seeing my design improve the efficiency of the team and create a more seamless workflow. It helped me realize the real-world impact that thoughtful design can have on productivity and collaboration within a company.
It was a learning experience, as I was just starting to apply the design principles I had studied, but it gave me a solid foundation in UI/UX design and introduced me to the importance of user-centered design. What I found most rewarding was seeing my design improve the efficiency of the team and create a more seamless workflow. It helped me realize the real-world impact that thoughtful design can have on productivity and collaboration within a company.
As a UI/UX designer, Figma has become an essential tool in my workflow. It's a versatile platform that allows me to design and prototype in real time, making collaboration with team members, developers, and stakeholders smooth and efficient. Its cloud-based nature means I can work on projects from anywhere at any time, and easily share designs and receive feedback without worrying about compatibility issues.
Additionally, Are.na is one of my go-to sources for inspiration. It’s a great platform where I can explore a wide range of design references, art, and ideas. It allows me to create mood boards and connect seemingly unrelated concepts, often sparking new directions in my work.
Additionally, Are.na is one of my go-to sources for inspiration. It’s a great platform where I can explore a wide range of design references, art, and ideas. It allows me to create mood boards and connect seemingly unrelated concepts, often sparking new directions in my work.
I feel the most creative when I’m in a flow state, usually when I’m fully immersed in a project without distractions. Late at night or during quiet early mornings are often the best times for me. That’s when ideas just seem to come together more naturally. I also find that taking a break or going for a walk can spark new perspectives and help me think more freely.
When designing, I focus on creating intuitive user experiences while maintaining a strong visual identity. I prioritize usability and accessibility, ensuring that the design not only looks good but also functions seamlessly. I pay close attention to hierarchy, typography, and color choices, as they play a crucial role in guiding users through the interface. Balancing aesthetics with functionality is always at the core of my design process.
When I design, I often feel a sense of excitement and curiosity. There’s a thrill in solving complex problems and finding creative solutions that enhance the user experience. At the same time, I experience a sense of responsibility, knowing that my work will impact how people interact with a product or service. There can also be moments of frustration, especially when things don’t come together as expected, but overcoming these challenges brings a deep sense of satisfaction and accomplishment.
When my designs are realized, I feel a sense of joy and pride. It's a rewarding experience to see something I’ve worked hard on come to life. It also gives me confidence that I made the right choice by pursuing this field. Knowing that my design has made an impact or fulfilled its purpose is incredibly fulfilling.
Successful design is intuitive and accessible to all users, regardless of their expertise. It creates an experience where users can understand and navigate easily without needing instructions. A successful design should be self-explanatory, allowing even non-experts to use it seamlessly. It’s about balancing simplicity and clarity, not just aesthetics, to solve a problem in a way that feels natural and effortless.
When judging a design, the first things I consider are usability and intuitiveness. A good design should be easy to understand and use without causing confusion. Next, I look at the visual hierarchy and whether the design effectively communicates its intended message. It's also important to see if the design aligns with the brand’s identity and goals. Lastly, I evaluate how well the design solves the problem it was created for, ensuring that both functionality and aesthetics are well balanced.
As a UI/UX designer, I believe that with the rapid advancement of technology, it's essential to design with inclusivity in mind. This includes reducing the digital divide between different age groups. As technology continues to evolve, we should focus on creating experiences that are accessible and understandable for everyone, regardless of their age, ensuring that no one is left behind.
The design field is rapidly evolving, driven by technological advancements and shifting user needs. The focus is moving toward user-centered design, prioritizing intuitive, accessible, and seamless experiences. With the rise of digital services, UX/UI design is becoming crucial, considering not just aesthetics but also emotional impact and inclusivity. The future of design will involve deeper integration with AI, VR, and AR, creating more interactive and immersive experiences. Sustainability will also be a key factor, pushing designers to consider the long-term impact of their work.
I haven’t had the opportunity to hold an exhibition yet, but I’m definitely open to the idea in the future. My focus has mainly been on digital design and client-based projects, but I would love to showcase my work in an exhibition someday, possibly once I have a collection of projects that truly reflect my design journey. I’m excited about the potential to engage with a broader audience and share my creative process
My design inspiration comes from a mix of everyday life, art, nature, and travel. I stay curious and observe the world around me, whether it's how people interact with technology or the beauty of the natural world. Platforms like Are.na and collaboration with other creatives also fuel my ideas. I find inspiration in diverse fields, like psychology, which helps me design more intuitive and user-centered experiences. By staying open and connected, I keep my creativity flowing.
My design style is clean and user-centric, focusing on creating intuitive and visually appealing digital experiences. I aim to balance aesthetics with functionality by using clear layouts, thoughtful typography, and engaging interactions. This approach comes from my belief that good design should make complex information feel simple and approachable. I’m drawn to this style because it aligns with my goal of making technology accessible to users of all backgrounds.
I live in New York, but I’m originally from South Korea. My cultural background definitely influences my design approach, blending a sense of minimalism with attention to detail. Living in New York exposes me to diverse perspectives and innovative ideas, which fuels my creativity. However, balancing different cultural aesthetics can sometimes be challenging when designing for a global audience. Since the trends in each country are different, I often find myself balancing contrasting elements. The minimalist and detail-oriented approach influenced by Korean design blends with the bold, diverse, and experimental spirit I experience in New York, allowing me to create designs that feel both refined and dynamic.
I work closely with various teams, including developers, strategy, and product teams, to ensure that designs are not only visually engaging but also aligned with the overall business objectives. In my role, collaboration is key, whether it's refining user flows with the strategy team, ensuring technical feasibility with developers, or aligning design elements with the product vision. I prioritize open communication and iterative feedback to create designs that meet user needs while also supporting the broader goals of the company.
When selecting a designer, companies should not only focus on a designer's portfolio or technical skills but also consider their communication and collaboration abilities. I realized early on in my career that strong communication skills are essential. As a designer, being able to effectively collaborate with different teams, such as developers and strategists, is often more important than just technical expertise. Adaptability is another key factor. During my time as a student, I mostly worked on personal projects, so I didn't fully understand the importance of these skills. But after entering the professional world, I learned that collaboration and adaptability are crucial for successful design work.
The design process for the project I submitted to the competition started with a strong focus on understanding the user's needs and solving their problems. Initially, I began with thorough research and ideation, exploring various approaches before selecting the most effective solution. I then developed the design by considering both visual elements and user experience. Finally, I refined the design based on actual user feedback, ensuring the end result was both practical and creative. This process helped me clearly convey the message I wanted through the project, ultimately leading to a design that was both functional and visually engaging.
Hmm, hard to pick five but here are my top two:
1. IKEA OMAR Shelf: I love its honest, utilitarian design. It fits anywhere, holds everything, and somehow always looks right.
2. Noguchi Akari Lamp: It brings such a soft, sculptural presence to the room. Turning it on feels like a daily ritual.
1. IKEA OMAR Shelf: I love its honest, utilitarian design. It fits anywhere, holds everything, and somehow always looks right.
2. Noguchi Akari Lamp: It brings such a soft, sculptural presence to the room. Turning it on feels like a daily ritual.
These days, my daily routine primarily revolves around creating prototypes, refining existing work, conducting Q&A for current designs, and managing design systems. A typical day also includes collaborating with the development team, reviewing user feedback, and ensuring that all design elements are aligned with the overall vision. Given that my job requires me to spend most of the day working in front of a screen, I make it a point to take regular breaks. I step away from the monitor by going for short walks, doing stretches, and taking time to recharge, which helps me stay focused and energized throughout the day.
To all young designers navigating unfamiliar paths, especially those starting their journey abroad, I want to share this: don't be discouraged by language barriers or cultural differences. Design is a universal language. If your work is honest and thoughtful, it will connect with people beyond words.
Stay curious, communicate openly, and treat every experience as a chance to grow. It’s okay to fail. What matters most is that you keep moving forward with heart and intention. We’re all learning, one step at a time.
Stay curious, communicate openly, and treat every experience as a chance to grow. It’s okay to fail. What matters most is that you keep moving forward with heart and intention. We’re all learning, one step at a time.
As a UI/UX designer, one of the biggest positives is solving real problems for real people. It’s rewarding to see your design make someone’s experience easier or more enjoyable. Every project is a chance to learn something new, and you get to collaborate with many different teams.
On the other hand, not everyone fully understands what UI/UX involves. Sometimes design decisions are rushed or overlooked, and that can be frustrating. It also takes a lot of communication to make sure your ideas are heard.
On the other hand, not everyone fully understands what UI/UX involves. Sometimes design decisions are rushed or overlooked, and that can be frustrating. It also takes a lot of communication to make sure your ideas are heard.
My golden rule is to design for everyone. As technology evolves quickly it is important to create experiences that are intuitive inclusive and accessible to all users no matter their age or background. Design should make life easier and never leave anyone behind.
I believe communication is the most important skill for a designer. Many projects I’ve worked on succeeded because of ongoing dialogue and coordination with experts from different fields. This taught me that design is never just an individual achievement but a collective effort. Good design comes from honest communication and teamwork.
Honestly, it might sound obvious, but Figma is definitely my go-to tool. It’s flexible, collaborative, and just fits perfectly with how I work on UI/UX projects.
For inspiration, I’m really into Are.na. It’s a simple and smart way to gather and organize ideas, visuals, and references all in one place.
For inspiration, I’m really into Are.na. It’s a simple and smart way to gather and organize ideas, visuals, and references all in one place.
I use Notion a lot to organize and track my tasks. I break my work into smaller steps and set clear daily goals. When my system gets messy or breaks down, it stresses me out because it becomes hard to keep everything on track. That’s why I’m working hard to make staying organized a daily habit.
Since I’m working in a team now, the timeline varies a lot depending on the project’s complexity and scope. But ever since my student days, I’ve learned that design almost always takes much more time than I initially expect. Because of that, I try to start as early as possible and leave plenty of time for revisions and improvements.
Honestly, one of the most common questions I get is, “Do you ever regret choosing design as your career?” or “Was it the right major for you?”
I can honestly say I have never regretted it. It’s not always easy, but design allows me to solve problems and create things that matter, so I’m glad I chose this path.
I can honestly say I have never regretted it. It’s not always easy, but design allows me to solve problems and create things that matter, so I’m glad I chose this path.
One of the most important job experiences for me was working on a large-scale project that required close collaboration with different teams. It taught me how crucial communication and teamwork are in design.
That experience helped me grow not only as a designer but also as a collaborator, understanding how to balance creativity with practical needs.
That experience helped me grow not only as a designer but also as a collaborator, understanding how to balance creativity with practical needs.
I’ve had the opportunity to work with a variety of clients across different industries. Some of the brands I’ve worked with include Coca-Cola, USPS, New York Lottery, and Four Seasons Yachts.
Each project brought unique challenges and helped me grow as a designer.
Each project brought unique challenges and helped me grow as a designer.
I enjoy working on UI/UX design the most because it allows me to create meaningful and intuitive experiences for users. I like solving problems and making digital products that are easy and enjoyable for people of all backgrounds and ages to use.
It’s rewarding to see how thoughtful design can improve everyday interactions and make technology more accessible.
It’s rewarding to see how thoughtful design can improve everyday interactions and make technology more accessible.
Design trends are moving faster than ever, so I want to stay adaptable and keep up with those changes. My focus is on delivering clear and practical designs that meet users’ needs in a rapidly evolving environment.
I mostly work as part of a team. Collaboration is a big part of the design process, and I believe great design comes from sharing ideas and feedback with others.
Lately, I’ve been working on a digital platform in the luxury lifestyle sector. After about seven months of development, it launched earlier this year. We’re currently enhancing the platform by adding features and improving the user experience based on actual feedback.
The best way to reach me is through my email keunji9433@gmail.com or via LinkedIn: https://www.linkedin.com/in/eunji-kim-2962a323a/. I’m always happy to connect!
I’d just like to say that design is a continuous journey. There’s always something new to learn or improve, and that keeps the work exciting.
Grand Interview
22 October 2025 · Made Home Web Design
The idea for Made Home was sparked during the COVID-19 pandemic, when I witnessed many small businesses closing their doors. One particular story stood out: a former bakery owner in Brooklyn who began selling her homemade bread from her home. I was moved by her resilience and creativity, and it made me wonder how more people could discover and support makers like her.While farmers markets and local artisan pop-ups thrive offline, I noticed a lack of digital platforms tailored for these kinds of small-scale food producers. I was inspired by the connection these vendors create in person – through handmade products and personal stories – and wanted to translate that warmth into a digital experience.As I researched, I found that most e-commerce platforms focus heavily on transactions and often overlook the emotional value of buying locally made products. That’s when the idea of combining commerce with storytelling became central. I wanted to create a space where users could not only shop, but also understand the people and processes behind each product. The design focused on using layout, photography, and typography to elevate each artisan’s voice, while maintaining a smooth and intuitive shopping experience.
User behavior research played a key role in shaping the visual hierarchy and navigation of Made Home. I studied how people browse and interact with online marketplaces, especially those looking for local or handmade goods. Many users want quick access to product information but also appreciate storytelling when it is presented in a non-intrusive and visually appealing way.This insight led me to design a layout that allows for seamless scanning while embedding moments of narrative. I prioritized clear navigation with consistent placement of menus, filters, and product categories to reduce friction and create familiarity. I also looked into how users make purchase decisions and noticed that emotional cues such as photos of makers or short backstories greatly influenced engagement. So I structured the interface to let those elements stand out without disrupting the overall shopping flow.
The inspiration to center each artisan’s story came from witnessing how deeply people connect with the individuals behind the products. During the early stages of the pandemic, I saw many small business owners lose their storefronts, yet some found new ways to keep going from their own homes. One story that resonated with me was a former bakery owner in Brooklyn who started selling bread from her kitchen. Her story was powerful, and I realized that people are often drawn not just to what is made but to who made it and why.This shaped my design process from the beginning. I focused on building a structure where storytelling would feel natural and integrated into the browsing experience. Each product page includes space for a short narrative, photos of the maker, and design elements that support personal connection. I approached the interface not just as a catalog, but as a storytelling tool that builds trust and community through visual and emotional cues.
Balancing strong storytelling with functional usability was one of the key design challenges for Made Home. I wanted to create a visually rich experience that reflected each maker’s personality and brand while ensuring that users could browse and shop with ease. To achieve this, I focused on consistency in layout, clear typography, and structured content hierarchy.Storytelling elements such as maker profiles, photos, and product backstories were carefully integrated into the shopping flow without interrupting usability. Accessibility was addressed through readable type sizes, responsive design, and intuitive navigation. Every design decision aimed to maintain clarity while allowing room for emotion and narrative. The result is a platform that feels both personal and efficient, where storytelling supports rather than distracts from the user journey.
To balance product visibility with maker storytelling, I approached both as equally important components of the user experience. Rather than treating storytelling as secondary, I designed the layout so that product information and maker narratives could appear side by side or in a rhythm that felt cohesive. Each product page was structured to flow from visuals and essential details into a concise, engaging backstory.I also paid attention to pacing. For example, a user might encounter a brief story snippet while browsing, then choose to learn more through dedicated maker profiles. This layered approach allowed users to engage at their own pace, without overwhelming them with text or distracting from the product itself. The key was giving each element enough space and clarity so that together they formed a more complete and human-centered shopping experience.
To bring the warmth of traditional artisan markets into a digital environment, I focused on designing with emotional cues that mimic in-person experiences. Visual storytelling played a central role. I used warm color palettes, soft textures, and candid photography to reflect the intimacy and human touch found in local markets. Maker profiles included personal photos and stories that offered visitors a glimpse into each artisan’s background and passion.The structure of the platform also borrowed from the feel of browsing a physical market. Instead of overwhelming users with a dense catalog, I created curated sections that guided exploration and encouraged discovery. Small design choices like handwritten-style elements or ingredient close-ups helped create a sense of familiarity. The goal was to create an inviting space that felt personal, human, and community-driven even through a screen.
During the research phase, one surprising insight was how much emotional connection influenced purchasing decisions in local marketplaces. Interviews revealed that users were not only interested in the products themselves but deeply valued the stories and personal backgrounds of the makers. This insight shifted the focus from a purely transactional interface to one that integrates storytelling as a core feature.Additionally, analysis of existing marketplace models showed a tendency to overwhelm users with extensive product lists and complex filters. Many users expressed frustration with this and preferred a more guided and curated browsing experience. This led me to prioritize simplicity and curation in the design, ensuring that users can easily discover products without feeling lost.These findings shaped both the layout and content strategy, creating a balanced platform that highlights both the artisans and their products in an engaging way.
The goal was to replicate the comfortable and familiar feeling of browsing a neighborhood shop within a digital platform. I focused on creating a user journey that flows naturally from exploration to purchase without abrupt transitions. To achieve this, the design features clear visual cues and logical progression points that guide users step-by-step.The homepage and category pages act like storefront windows, showcasing curated selections that invite users to explore. Product pages offer concise information paired with stories about the makers, creating a personal connection that encourages purchasing. Navigation is streamlined to reduce friction, with consistent menus and easy access to shopping cart and checkout.Throughout the process, I emphasized simplicity and clarity to avoid overwhelming users. By layering information gradually and providing familiar cues, the platform offers an intuitive and inviting path that mirrors real-life shopping experiences in local communities.
The visual branding choices in Made Home were guided by the goal to create a warm, approachable, and authentic atmosphere that reflects the spirit of local artisans. Typography was selected for its readability and subtle personality, using clean and modern fonts that still feel friendly.Given the extensive use of photography throughout the design, the color scheme was chosen to complement and not compete with the images. A neutral gray was used as the primary background color to provide a calm and unobtrusive canvas. Blue was selected as the accent color to highlight interactive elements and calls to action, offering a clear contrast that guides users’ attention without overwhelming the visual content.Interactive elements were designed to be simple and intuitive, avoiding complexity that might disrupt the user experience. Hover effects, button animations, and transitions are subtle yet purposeful, helping users navigate smoothly while reinforcing the brand’s personality. Overall, these design decisions work together to create a cohesive and engaging environment where both the products and the stories behind them are equally emphasized.
Made Home’s approach demonstrates the potential for digital marketplaces to move beyond simple transactions and foster genuine connections between artisans and consumers. By integrating storytelling into the shopping experience, it sets a precedent for platforms that prioritize human-centered design and community engagement.I envision future marketplaces adopting similar strategies to highlight the cultural and personal significance of handmade products. This approach can encourage greater consumer awareness and appreciation, ultimately supporting sustainable local economies. As technology advances, combining seamless e-commerce with rich narrative content will become a key factor in differentiating marketplaces and creating meaningful user experiences.
Grand Interview
22 October 2025 · Vxt Plus Mobile App
Vxt Plus began as a response to the limitations I observed in tools like TurboVax during the COVID-19 pandemic. While TurboVax was a powerful resource for locating vaccine appointments, its function was limited to real-time availability. I wanted to expand that idea into a more holistic and user-centered healthcare tool.Vxt Plus not only supports vaccine reservation but also provides features like digital vaccine record storage, personalized scheduling, and future dose reminders. The app’s design focuses on accessibility and clarity, aiming to reduce barriers for users of all ages and backgrounds. By centralizing multiple aspects of vaccine management into one seamless experience, Vxt Plus transforms a single-purpose scheduling tool into a long-term healthcare companion.
Designing for healthcare requires building trust from the first interaction. For Vxt Plus, I prioritized a clear and minimal interface to ensure that users can navigate sensitive health data without confusion or anxiety. Clean layouts, high-contrast text, and consistent iconography were used to promote readability and ease of use, especially for older adults or users with limited digital literacy.Accessibility features such as scalable typography, simplified flows, and logical hierarchy support a wide range of users. To reinforce trust, I adopted visual cues commonly associated with reliability, including secure symbols, neutral colors, and confirmation messages that reassure users their data is safely handled. Each screen was carefully tested to reduce cognitive load and help users complete tasks confidently in a secure environment.
The key to balancing complexity and simplicity in Vxt Plus was modular thinking. I structured the app around three core user needs—booking, storing, and tracking—then designed each as a distinct yet connected module. This allowed users to focus on one task at a time while keeping the overall flow intuitive.Navigation was built to minimize friction. A bottom navigation bar provides direct access to each main function, and within each section, content is broken down into digestible steps. I used visual grouping, progressive disclosure, and consistent patterns to reduce cognitive load. By prioritizing clarity and anticipating user intent, the app delivers a cohesive experience where multiple healthcare tasks feel unified rather than fragmented.
During the research phase, one of the most important insights was that users were often confused by fragmented vaccine-related processes spread across different platforms. Many expressed frustration about needing to visit separate websites for booking, locating records, or managing reminders. This revealed a strong demand for a centralized, all-in-one solution.Another key insight was the anxiety users felt around missing doses or not understanding their vaccine history. This led to the integration of clear scheduling tools and visual timelines that help users track their vaccination progress with confidence. Simplicity and reassurance became central to the design strategy. The findings underscored the importance of combining clarity, accessibility, and empathy to reduce friction and build trust.
In Vxt Plus, personalized notifications are designed as supportive tools rather than intrusive alerts. During user research, it became clear that generic or rigid reminders often led to user disengagement or anxiety. To address this, the system was built to adapt dynamically based on each user’s behavior, vaccination history, upcoming dose requirements, and even regional health updates. This approach ensures that notifications are timely, relevant, and sensitive to individual health needs.Each message is crafted with a clear, informative, and empathetic tone. Visual indicators such as icons and color cues help users immediately recognize the purpose of each alert, whether it is a reminder, update, or health tip. Users are also given control over the frequency and type of notifications they receive, which not only enhances trust but also reduces alert fatigue. By grounding the notification experience in personalization and clarity, Vxt Plus strengthens user engagement and supports long-term health management.
To ensure clarity and ease of use in Vxt Plus, I prioritized a visual hierarchy that guides users through key actions and information with minimal friction. The layout follows a consistent structure where the most critical content is positioned at the top, supported by clear headings, grouped elements, and visual anchors that aid comprehension at a glance.Typography was selected to support both readability and accessibility. I used a clean sans-serif typeface with varying weights to establish contrast between labels, descriptions, and actionable elements. Line height, font size, and spacing were adjusted for mobile contexts to avoid visual clutter. For color, instead of the commonly used medical green, I chose neon green to enhance visual hierarchy and draw attention effectively. The palette is limited strictly to neon green, white, and dark grey, creating a clean and focused aesthetic. These decisions were informed by usability testing, ensuring users of all ages could navigate the app confidently.
Vxt Plus was designed to accommodate a broad range of users with varying digital literacy and health management needs. To ensure accessibility, I implemented scalable typography, clear iconography, and simplified user flows that reduce complexity. Features such as step-by-step guidance and visual timelines support users who may be unfamiliar with vaccine scheduling or health record management.For older adults or users with limited tech experience, the interface maintains high contrast and large touch targets to facilitate interaction. The app also offers customizable notification settings allowing users to tailor reminders to their preferences. Multilingual support and culturally neutral visuals help ensure inclusivity. By combining these elements, Vxt Plus creates an intuitive and welcoming environment for all users to manage their healthcare confidently.
Initially, the app included a broader range of features. However, given the app’s critical role centered on COVID-19 vaccine management, it became important to focus on essential functions only and remove additional features that could complicate the user experience. User feedback also revealed the need for a more integrated approach including record management and scheduling.This led to a pivot towards modular design that separated these core features into distinct but connected sections, improving navigation and reducing cognitive load. Visual design was also refined to improve accessibility, including adjustments to color contrast and typography. Additionally, notification settings were expanded to allow greater user customization. These iterative changes were guided by continuous user testing and aimed to deliver a balanced, comprehensive healthcare tool.
As an independently conceptualized and developed project, Vxt Plus reflects my personal vision for a comprehensive vaccine and health management tool. Looking forward, I plan to continue evolving the app by exploring features such as broader immunization tracking, integration with emerging digital health technologies, and enhanced personalization. Without constraints from external clients or brands, I have the flexibility to experiment and adapt the design according to emerging healthcare needs and technological advancements. This autonomy allows me to continuously refine Vxt Plus as a versatile platform that can respond to future challenges in healthcare management.
While Vxt Plus was initially developed with a focus on COVID-19 vaccine management, its design lays the groundwork for expanding into a more comprehensive healthcare platform. The app’s streamlined interface and core features effectively address immediate needs, yet also allow room for future enhancements to cover broader immunization tracking and health record management.Currently, the design prioritizes clarity, accessibility, and user trust within a narrowly defined scope. Moving forward, the modular structure and flexible design will support scaling the app to accommodate additional health contexts and user groups. This foundational approach highlights Vxt Plus’s potential to evolve beyond its original purpose and contribute to improved healthcare access over time.