2030 Messaging Gift Δωρόκαρτα by Tist is a highly esteemed winner of the very prestigious 2020 Σιδερένιο Βραβείο A' Design Award in Σχεδιασμός Ειδών Δώρου Competition Category.

ΣιδερένιοΕίδη Δώρου· 2020

2030 Messaging Gift Δωρόκαρτα

by Tist

Client: Tist

Σιδερένιο Βραβείο A' Design Award Winner in Είδη Δώρου Category

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Colors

The Design

About 2030 Messaging Gift Δωρόκαρτα

Το 2030 Messaging Gift είναι μια σειρά δωροκαρτών σχεδιασμένη για καταναλωτές στην ηλικία των είκοσι και τριάντα ετών. Οι κάρτες μπορούν να χρησιμοποιηθούν σε όλα τα καταστήματα των brands μιας παγκόσμιας εταιρείας lifestyle. Κάθε κάρτα φέρει ένα σύντομο μήνυμα ενθάρρυνσης, επαίνου, παρηγοριάς ή συγχαρητηρίων, γραμμένο με λέξεις οικείες σε αυτή την ηλικιακή ομάδα. Παρήχθησαν δέκα τύποι, ο καθένας με διαστάσεις 50 επί 90 χιλιοστά. Διαφορετικά χρώματα και υλικά τοποθετήθηκαν σε στρώσεις ώστε να δώσουν στην επιφάνεια της κάρτας μια τρισδιάστατη αίσθηση. Οι κάρτες επιτρέπουν στους ανθρώπους να στέλνουν ένα μήνυμα και να το κρατούν και οι ίδιοι δικό τους.

The Recognition

About the Σιδερένιο Βραβείο A' Design Award

Το σχέδιο 2030 Messaging Gift Δωρόκαρτα κέρδισε το Σιδερένιο Βραβείο A' Design Award, μια διακεκριμένη αναγνώριση που απονέμεται σε καλά σχέδια που πληρούν τις επαγγελματικές και βιομηχανικές απαιτήσεις που αναμένονται από καλοσχεδιασμένες δημιουργίες. Οι νικητές του Σιδερένιου Βραβείου επιδεικνύουν μεγάλη δεξιοτεχνία, υψηλή εξειδίκευση, ειδική κατανόηση και δημιουργική ικανότητα των δημιουργών τους. Το σχέδιο 2030 Messaging Gift Δωρόκαρτα αναμένεται να είναι μια πολύ εκτιμημένη, θαυμαστή και αγαπημένη δημιουργία που είναι πρακτική και καινοτόμα. Αυτό το σχέδιο που βραβεύτηκε με το Σιδερένιο Βραβείο A' Design Award ενσωματώνει τις βέλτιστες πρακτικές του κλάδου και έχει επαρκή τεχνικά χαρακτηριστικά συνδεδεμένα με τεχνογνωσία και ταλέντο. Το σχέδιο 2030 Messaging Gift Δωρόκαρτα γίνεται σεβαστό για την επιμέλειά του και έχει σχεδιαστεί για να προσφέρει βελτιώσεις στην ποιότητα ζωής που βοηθούν να γίνει ο κόσμος ένα καλύτερο μέρος.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ